Pacific B usiness R eview (International)

A Refereed Monthly International Journal of Management Indexed With Web of Science(ESCI)
ISSN: 0974-438X
Impact factor (SJIF):8.603
RNI No.:RAJENG/2016/70346
Postal Reg. No.: RJ/UD/29-136/2017-2019
Editorial Board

Prof. B. P. Sharma
(Principal Editor in Chief)

Prof. Dipin Mathur
(Consultative Editor)

Dr. Khushbu Agarwal
(Editor in Chief)

Editorial Team

A Refereed Monthly International Journal of Management
February 2024


Name : Index
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Name : Relationship between Social Media Use, Offline Social Network, Trust Propensity and Entrepreneurial Entry: Evidence from Performing Arts
Author : Vartika Avdhesh,Dr. Ruchi Jain,Dr. Archana Tyagi
Abstract :
The aim of this study is to investigate the correlation between the use of social media, offline social networks, trust propensity, and the likelihood of entrepreneurial entry within the performing arts industry. This investigation employs a survey-based methodology. Using a snowball sampling technique, 232 employees in the performing arts industry were surveyed to obtain primary data. A multiple regression test was used to examine the hypothesis. Findings show that there is a strong link between using social media, having a social network offline, being trusting, and starting a business. Also, the link between social media use and starting a business is tempered by trust tendency. The results presented in this paper will aid policymakers in formulating entrepreneurial-related policies. This study contributes to the existing literature on social media use, offline social network, trust propensity and entrepreneurial entry
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Name : Factors Determining Switch from Traditional to Contemporary Investment Avenues: An Empirical Study
Author : Dr. Ashutosh Gupta,Dr. Gitika Nagrath
Abstract :
In the present study, factors contributing switch from traditional to contemporary avenues have been identified. The viewpoint of the investors who have invested both in contemporary and traditional investment avenues has been taken on the reasons for shifting from traditional to contemporary avenues. The study is based upon primary data consisting of thirty three variables which are focused on exploring the responsible factors which have insisted this change. The universe of the study is the Indian Punjab. As a measuring instrument, structured questionnaire on a likert scale has been drafted. In this regard, the data from four hundred forty nine respondents have been collected and principal component analysis has been carried out. Hence, on the basis of 14187 observations the study has explored ten factors which have motivated the investors to shift from traditional to contemporary investment avenues. The study revealed that monetary benefits, services and network, risk factor and maturity, regulation and control, risk taking ability of investors, past experience, cost of purchasing investments, availability of information, sources of information and management of the avenues to be the crucial factors for such paradigm shift. Out of these factors, monetary benefits are the most significant factor as maximum amount of variance (17.851 per cent) is explained by it.
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Name : An Investigation between Firm Size and Management Accounting Practices in the Steel Industry of India
Author : Dr. Mansi Kukreja ,Dr. Manita D Shah
Abstract :
The present study investigates the correlation between business size and the use of management accounting procedures within the dynamic context of the Indian Steel Sector. The Indian Steel Sector is well organised for its complex characteristics, substantial capital outlays, and susceptibility to fluctuations in the economy. This is an intriguing framework for investigating the evolution of management accounting procedures across different industry categories. The current study aims to do a thorough literature review on the worldwide steel industry. The main aim of this study is to assess and compare the cost and management accounting practices used by organizations of different sizes. The research included the acquisition of data from a total of 16 distinct organizations. The dataset included demographic data pertaining to the workforce as well as information on the magnitudes of the organizations. The data was obtained via the participation of 48 individuals occupying positions in senior management, financial management, and accounting roles.
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Name : The Impact of Chat GPT on Digital Marketing
Author : Dr. C. Vijai,M. Elayaraja
Abstract :
Chat GPT and different AI technology have the capability to seriously impact various industries, together with digital marketing. AI can automate certain responsibilities, offer records-driven insights, and personalize customer experiences, among different abilities. While AI may additionally streamline positive aspects of virtual advertising, it is not likely to completely update human involvement within the subject. Keywords: Chat GPT, artificial intelligence, Digital marketing, internet, online advertising.
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Name : Blockchain Technology and Election Transparency: An Application of E-Voting Mechanism
Author : Dr. Vishal Kumar Singh,Aditya Keshari,Divya Singh,Dr. Pravin Chandra Singh,Prof. Amit Gautam
Abstract :
This manuscript discusses the potential of blockchain technology in electronic voting systems. It begins by examining previous studies and experimentation with e-voting, particularly in Estonia, Switzerland, and Norway. The manuscript highlights the success of e-voting in Estonia and Switzerland, but also acknowledges the discontinuation of e-voting in Norway due to security concerns and lack of impact on abstention rates. It emphasizes the need for national-scale testing of e-voting in actual settings, which is currently lacking in blockchain-based solutions. The manuscript then delves into the legal and political concerns associated with electronic voting. It discusses the fundamental legal standards that any electronic voting system must adhere to, including inclusivity, impartiality, non-restriction, and secrecy. It recognizes the challenges of ensuring fairness, unique votes, and voter authentication in electronic voting compared to traditional paper voting. The manuscript also highlights the importance of confidentiality and how blockchain technology can address this requirement. However, it acknowledges that regulatory framework evolution is necessary for countries seeking to implement e-voting systems.
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Name : An Empirical Study on the Role of Socioeconomic Status and Demographic Factors on Financial Literacy of Engineering Students
Author : Dr. Akshat Aditya Rao,Manish Kumar Rao
Abstract :
This research sought to investigate how financial literacy among engineering students in Uttar Pradesh, India, is influenced by socioeconomic status and demographic variables. A sum of 478 questionnaires was gathered from graduating engineers across multiple colleges and universities. IBM SPSS version 23.0 was employed for the analysis of the collected data, and chi-square techniques were utilized to examine the findings. The outcomes of the study indicated that there was no noteworthy association between gender and financial literacy among engineering students. However, caste, parents' occupation, family income, and parent's education levels demonstrated a substantial influence on the financial literacy of engineering students. Additionally, higher GPAs were correlated with increased levels of financial literacy. These results can aid in the development of focused interventions by educators and policymakers to raise engineering students' financial literacy levels. Overall, the study provides significant insights into the relationship between financial understanding, demographic variables as well as socioeconomic factors among engineering students, highlighting the need for targeted interventions to improve financial literacy levels among this population.
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Name : An Analytical Study on Association between Job Satisfaction, Burnout, Work-Related Stress and Work Environment among IT Sector Employees
Author : Dr. Meena Arora ,Dr Namita Dixit,Swati Sharma,Dr Payal Sharma Upadhyay,Dr. Radha Raghuramapatruni
Abstract :
Purpose:The present study examined the association between job satisfaction, workplace stress, burnout, and work environment for IT workers in a private ITcompany in Maharashtra. Research Methodology: This was a cross-sectional studyinwhich 1080male and female IT employeesin Maharashtra state were invited to participate. Researchers sent invitations via both traditional and online modes. The response rate of 84.35% means 911 professionals were ready to participate in the survey. However, only 889 filled-out questionnaires were found appropriate for the analysis.Substantial correlations between the variables were found using MLR (multiple linear regression) analysis. Findings: The results of this survey indicate that professionals employed by private firms were most satisfied with the management support they received, which enabled them to fulfil their duties. This survey revealed that the three areas in which IT professionals were most satisfied were autonomy, professional connections, and professional standing. Further findings from the study showed a substantial correlation between improved job satisfaction and a higher-quality work environment.
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Name : Transformational Leadership in Digital Era
Author : Ravi Patil,Dr. S K Mathur
Abstract :
In recent years, the world has experienced a rapid transformation driven by advancements in technology and the rise of the digital era. This shift has brought about significant changes in the way organizations function and has created a need for leaders who can navigate the new landscape and help their organizations adapt to the changing environment. Transformational leadership has emerged as a leadership style that is well-suited to this new era, as it emphasizes a leader's ability to inspire and motivate followers to achieve a shared vision. This paper brings out the facets of Transformational Leadership, challenges posed by Digital Era on Transformational Leaders and the way ahead. Keywords - Digital Era, Transformational Leadership,Technology Infusion,Change Management & Networking.
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Name : Comparative Analysis of ESG Transformation of Banking Sector in Asian Countries and Russia
Author : Tarkhanova Elena Aleksandrovna,Tarkhanova Aleksandra Vladimirovna,Fricler Anhelica Viktorovna,Pelkova Svetlana Vladimirovna,Koltsova Tatiana Aleksandrovna
Abstract :
ESG transformation of commercial banks has become one of the developing directions in the banking sector in recent years. The adoption of the concept of responsible investment, achievement of carbon neutrality and impact level on the climate change has turned to be the key focus point of this development. Banks of Asian-Pacific region and Russia are actively involved in ESG agenda, finance ESG direction and develop new products, which allow integrating ESG solution into the strategy of their development. Our article is dedicated to the comparative analysis of ESG banking development in Russia and Asian countries. We are discussing the evolution development and latest tendencies in ESG banking development under the conditions of global challenges. Besides, we are extrapolating possible development directions of banking sector ESG transformation. Our results can be interesting and useful for researchers and experts in the banking sector, innovative economics, as well as interested parties dealing with the climatic agenda and ESG direction.
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Name : Performance of IPO Returns in Indian Financial Market: An Empirical Investigation
Author : Dr. J. Kirubakaran,Vivek Sunny Joseph
Abstract :
IPOs' short-run performance in the Indian Financial market is reported in this study, which may be helpful to investors who are interested in IPO investments. Detailed analysis on the performance of 179 IPOs that came to the market during the period 2016-2021 is examined in this work. To assess the short-term effectiveness of IPOs, the first trading day raw returns of the security, Index return, market-adjusted abnormal return, and cumulative abnormal returns are used. T-test has been deployed to find the statistical significance of those returns. Further, the influence of other internal factors such as the age of the company, promoter holding, issue size, and issue price impact, over the security return in the market is clearly brought out using multiple OLS regression analysis. The findings are helpful to the market participants such as retail investors, high net worth individuals, traders, and fund managers for making effective investment decisions on Indian IPOs
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Name : Systems Leadership for Sustainable Development
Author : Dr. Swati soni,Vaidehi Soni,Dr. Sanjeela Mathur
Abstract :
The paper sketches the transformation of Piplantri, a small village in Rajsamand district of Rajasthan, having a population of 8,000 residents. The paper revolves around the protagonist Shyam Sunder Paliwal*, the Sarpanch of Piplantri. Piplantri witnessed twenty-five years of imprudent mining activities and extreme environmental indifference. When Paliwal was elected as the Sarpanch in 2005, he inherited a village that was deforested, semi-arid, polluted, environmentally devastated, economically fatigued and socially shattered. Paliwal espoused the cause of social, economic and environmental sustainability and turnaround the village by his exemplary leadership. He demonstrated inclusive, holistic, collaborative, and indigenous leadership with a firm belief that community problems can be best resolved with community engagement.
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Name : Financial Modelling of BSE-SENSEX Volatility using ARMA, ARCH and TGARCH Model
Author : Dr. Kahkasha Safi,Dr. Shraddha Verma,Abhishek Kumar
Abstract :
Financial decisions taken for the future depend upon the perception of the behaviour of the random variables and the estimation of the variance. The key purpose of the current study is to examine the behaviour and nature of the Indian stock index –SENSEX with the help of GARCH model. The secondary data –SENSEX prices are collected from the official website of BSE for a period ranging from 2011-2020. The result indicates the existence of volatility assembling and persistence. The tail of the series is fatter along the left side and T-GARCH explains that the negative and wicked news affect the stock market more than the good news. We conclude that investors should frame their investment tactics by evaluating the current news in the market and predict the future movements in the market so as to receive maximum possible returns.
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Name : Editorial
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