Pacific B usiness R eview I nternational

A Refereed Monthly International Journal of Management Indexed With THOMSON REUTERS(ESCI)
ISSN: 0974-438X
Imapct factor (SJIF): 6.56
RNI No.:RAJENG/2016/70346
Postal Reg. No.: RJ/UD/29-136/2017-2019
Editorial Board

Prof. B. P. Sharma
(Editor in Chief)

Dr. Khushbu Agarwal
(Editor)

Ms. Asha Galundia
(Circulation Manager)

Editorial Team

Mr. Ramesh Modi

A Refereed Monthly International Journal of Management
January 2017

 Name : Index
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 Name : A Study on the Factors Influencing the Rate of Attrition in IT Sector: Based on Indian Scenario
 Author : Archita Banerjee, Rahul Kumar Ghosh, Meghdoot Ghosh
 Abstract :
As per Darwin's Law of Survival in this highly cutthroat service industry, most organizations realize that a 'highly contented' employee does not inevitably mean a dedicated employee and a high performer.The study mainly revolves around the present cases of IT industry which face the maximum employee churn-out every year. Though IT industry is a key player in generating employment, offering lucrative salary package thereby strengthening the national economy as a whole, yet it fails to retain employees for longer service period. The study tries to explore and establish a relation between various factors which might be responsible for retention risks.Also the study tries to bring under notice the change in strategies adopted and evolving with the concept of employee engagement to lower the risk of retention. Keywords: - Employee, Attrition, Retention, IT Industry Customer
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 Name : Consumer Perception towards Organized Retail Store: A Factor Analytical Approach
 Authorhor : Sandeep chaudhary, Shruti sharda
 Abstract :
Retailing is the one of the oldest business that human civilization has known. It acts as an interface between producers and consumers improve the flow of goods and services and raise the efficiency of distribution in an economy. Therefore customer regarded as king of retailing sector and there is a need to identify the customer perception towards organized retail store. The current study analyzed the various factors that affect the customer perception towards organized retail stores. The data was collected with the help of structured questionnaire the sample constituted of 100 respondents from Jalandhar, Amritsar and Ludhiana. The factor analysis has been applied.. The result indicated that there are six factors i.e. Easily Accessible, Quality stock, Comfort Zone, Infrastructure, Quality time, Add on services or facilities, Variety which affects the customer perception towards organized retail store. Keywords: Consumer, Perception, Organized Retail Store.
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 Name : Exploring Service Innovation through Customer’s Demand and Competitiveness: The Role of Service Marketing Capability for Brand Management
 Author : Ms. Sonia Choudhary, Ms. Tisha Singh
 Abstract :
Purpose – The purpose of this study is to investigate the impact of customer demand and competitiveness on propensity for innovation in hospitality sector. Further, study tends to explore the outcomes of propensity for innovation and the role of service marketing capability as a moderating variable in competitiveness and propensity for innovation relationship to promote brand awareness, resulting in enhanced customer's perception toward brand. Design/methodology/approach – Data were collected from 209 managers working in 2-Star, 3-Star and 4-Star hotels of Katra city in Jammu region (Northern India) on the bases of census sampling. Statistical techniques like CFA, SEM and hierarchical regression were used to analyse the data. Further, reliability and validity tests were also performed. Findings – The study finds that customer demand and competitiveness has direct and positive impact on propensity for innovation. It is also verified that service marketing capability act as a moderating variable in the relationship between competitiveness and propensity for innovation. Further, the outcomes of propensity for innovation were also confirmed and it was found that propensity for innovation has highest impact on exploratory service innovation. Research limitations/implications – The study is limited to hospitality sector of Jammu city only. It is one of the limited numbers of studies that has empirically addressed the service innovation in hospitality sector. This study will be helpful for managers in recognising the increasing emphasis on customer-specific elements, behavioural, customer-focused attitudes and creating an innovation culture that encourages openness and value co-creation for the service brand. Keywords - Competitiveness, Propensity for Innovation, service marketing capability. Paper type – Empirical paper
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 Name : Modelling Stock Returns in India: Fama and French Revisited
 Author : Rajeev Kumar Upadhyay
 Abstract :
Since reforms, Indian security market has gone through significant changes and as result the efficiency of many models developed earlier might have been affected. The same may be true with three factors CAPM. This study aims to test the validity of three factors CAPM model proposed by Fama and French (1993) in changed Indian context. For the study, assessment period is 1999-2013 and BSE-500 has been taken as proxy for market. Results show that in Indian market, no size effect and a weak value effect exists but size or value of stocks cannot discriminate stocks robustly. Beta is significant and none of the three factors alone can explain the variations in the expected return but two or three factors together can explain to some degree. The ability of three factors CAPM in explaining the expected return increases during low GDP growth period and falls during high GDP growth period. Keywords: Fama and French Model, CAPM, Value Effect, Size Effect
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 Name : A Contingency Study of Higher Education to Make Educational Research More Relevant
 Author : Manjeet Kaur , Parampal Singh
 Abstract :
Educational research has broadly been defined as any systematic study designed to promote the development of education. It includes any activity that leads to a better understanding of educational problems and findings relevant to policy formulations and planning. The growing problems relating to education at all its stages demand more of research the problems of universalisation of elementary education vocationalisation of education, delinking degrees from of jobs, autonomy of educational institutions, and Open University system, etc pose a big challenge to educational research. Some factors are responsible for this which research is decreasing day by day: lack of research grants, proper lab facility, guidance, accuracy and relevancy of research. The study attempts the student's perception towards educational research and to give the suggestion to the university and education institution to provide better research facility and proper environment for relevant research. The sample size of the study is 150 research scholars of Maharshi Dayanand University, Rohtak. The students are boys and girl belonging to the age group of 25 to 35 years. In the present study, convenience as well as simple random sampling method is used. For the purpose of data collection, a well structured questionnaire is used. Mean and Standard deviation are used as statistical tools for analyzing the data. Keywords: Research, Education, Relevance, Mean and Standard Deviation.
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 Name : An Analytical Study on Consumer's Preferences for Eggs Attributes through Conjoint Survey
 Author : Jitender Kumar, Prof. Rajkumar
 Abstract :
Today, all over the world eggs are considered as an important part of daily meals. In India, consumption of milk, meat and eggs are rising than that of cereals. The Economic Survey of 2015-16 presented that the agriculture of India is a system of mixed crop-livestock. This survey explained that rank of India is first in production of milk i.e. 18.5% of all over the world production with an output of 146.3 million tons annually. This study focuses on preferences of egg purchaser and uses conjoint analysis to identify consumer preferences in the market. By applying technique the trade off that consumers make between size, color, price , packaging, functional, feed given to chicken in the purchasing of egg for 95 respondents was established. Data is collected from primary sources through a well structured questionnaire. For the collection of data convenience sampling is used. Sample respondents are teachers and students of various departments of M.D.University, Rohtak. The result found that 63.2% of respondents are eggetarian and remaining 36.8% are non-eggetarian. Results also analyzed which level of attributes is preferred by respondents. Keywords: Consumer's Preferences, Eggs, Attributes, Conjoint Survey
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 Name : Reporting of HR issues in Corporate Social Reporting of Maharatna Mining Companies: A Content Analysis of SAIL & CIL
 Author : Dr. Pradip Ram
 Abstract :
IThe corporate social reporting is the process of communicating the social and environmental effects of organization economic action to particular interest group within the society and society at large. In the corporate, human resource play an important role for the effective functioning of the organisation. Human resources are the dynamic factor that make all the factor of production active and get the things done. This paper is an attempt to find out the percentage of content reported in the annual report of the mining during ten years. In order to convert the theoretical social reporting into the numerical figure, the technique of content analysis has been used in which word has been selected as the unit of measurement. This study has selected two Maharatna companies one is Coal India Limited (CIL) and second one is the Steel Authority of India Limited (SAIL). This paper has found that the training and development is the major area in which companies have reported highest content in its annual report. Key Words: Corporate Social Reporting, Mining Companies, Maharatna Company, Content Analysis
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 Name : Empirical Analysis on Savings and Investment Behaviour of College Faculty Members in Puducherry Region
 Author : Dr. N. S. Pandey, P. Kathavarayan
 Abstract :
This paper is to examine the savings and investment behaviour of college faculty members in Puducherry region. This study deals with investors' preference of Shares, Debentures, Mutual fund, Bank deposits and Life insurance etc. The investigation is conducted through primary data with a sample of 113 respondents from Puducherry region. The convenience sampling technique has been used for the study. The core objective of this study is to find out saving preference of investors about different investment avenues. The perception of investment and investors' awareness of investment avenues have been analysed and interpreted. The data has been collected through structured interview schedule from the selected respondents. Chisquare, MANOVA (Multivariate analysis of variance), Correlation and percentage analysis have been used for analysis. The results of the study show that MANOVA age, gender, education, marital status and income shows highly significant towards investment preferences and correlation inferences awareness towards investment avenues and education is significant, Chi square find the satisfaction level towards investment has association between age, gender, monthly income, marital status; education. Keywords: Investors, Avenues, Perception, Investment, Savings. JEL Classification: G81, G11, G1
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 Name : Capital Structure and Altman's Z score of Indian Capital goods Industry- Empirical Analysis
 Author : V.L. Govindarajan, S.Poominathan
 Abstract :
The present paper is to investigate the effect of capital structure on Altman's Z score of Capital goods industry in India. This study is based on the secondary data, collected from annual reports of the BSE 200 listed companies and applied content analysis. Mean, Standard Deviation, Correlation coefficients and linear regression analysis have been used. Edward Altman's Z score was calculated and applied as modern solvency variable with Debt equity, EPS and Book Value per share. This study found that the capital structure has no any impact on Altman Z score, but Z score is determined to the extent of 63.7% by debt equity at 1% levels and Earnings per share at 10% levels of selected Capital goods industry in India. Keywords: Capital structure, Debt equity, current ratio, book value per share, Altman's Z score and Capital goods industry.
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 Name : A Study on Patient Satisfaction at PT. Bhagwat Dayal Sharma Post Graduate Institute of Medical Sciences, Rohtak, Haryana, India
 Author : Dr. Pankaj Kumar,Dr. Karuna
 Abstract :
As the result of growing consumerism, patient satisfaction has become a significant task for healthcare service providers. Measurement of patient satisfaction increasingly being used as a key of evaluates the performance of healthcare system in a hospital. A cross sectional study was conducted todetermine the professional and behaviour care provided by doctors, the behaviour care and cooperation provided by paramedical staff and satisfaction towards available amenities in hospital premises. A pre-designed and pre-tested structured questionnaire was given to the respondents i.e. patients or his/her attendants, as exit interview after the patient has experienced the consultation with the doctor during Outpatient Department (OPD) hours. As finding of the study majority of respondents are not satisfied with waiting time at main reception and regarding acceptable waiting time at respective OPD. Furthermore sound numbers of respondents are satisfied with the doctor's professional & behavioural communication and certain improvements are also required in infrastructure viz. parking space, drinking water, toilets, general cleanness, waiting time for report collection and etc. Keywords: Patients, Healthcare, Outpatients, Behaviour, Questionnaire, India Paper Type: Research paper
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 Name : The Impact of Dividend Policy on Shareholders' Wealth: Evidence from Consumer Cyclical Sector in India
 Author : Sandanam Gejalakshmi, Dr. Ramachandran Azhagaiah
 Abstract :
Dividend policy (DP) is the most important to shareholders because it can affect the share price and shareholders’ wealth (SW) as well. Generally, higher dividends increase the market price of the share and vice versa. Besides higher future dividends may also increase the market price of share and thereby end up with wealth maximization of the shareholders. Hence, the objective of the paper is to analyze the impact of DP on SW of Consumer Cyclical Sector in India. Out of 13firms listed on Bombay Stock Exchange (BSE), 10 firms that have been paying dividend consecutively for the recent past ten years are considered for analysis. Besides descriptive statistics, Augmented Dickey Fuller Test (ADF), Levin, Lin & Chu (LLC) t test, Philip Perron (PP) Fisher x2 test, Im- Pesaran-Shin W (IPS-W) and Breitung test are used. To test whether the data are stationary and to satisfy one precondition for co-integration, Johansen Co-integration test is used. Regression and Chow test are also applied to differentiate the impact between pre and post financial meltdown periods. The results of the cointegration test proves that there exists a stationary, long-run cointegration between DP and SW. Regression result proves that DP has significant impact on SW and the Chow test result proves that the impact of DP on SW of Consumer Cyclical Sector has been significantly affected by the event viz., the financial meltdown in respect of variable dividend yield (DY) and not for the other selected variables viz., dividend per share (DPS) and dividend payout (DPO). Keywords: Dividend policy, Shareholders’ wealth, Financial meltdown JEL Classification: G 35, L 25, L 62
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 Name : Growth of India's Equity Derivatives Market: An Analytical Study (2000-2015)
 Author : Gangineni Dhanaiah, Dr. R. Sivaram Prasad
 Abstract :
This paper explores the exponential growth of equity derivatives market in India. Equity F&O segment on the nation's stock exchanges recorded a turnover 15 times of the cash market in 2014-15.The total turnover in equity derivatives market rose by 59.7 % when compared to 2013-14. This paper traces the growth and present status of India's equity derivatives market. It further attempts to infer reasons for this phenomenal growth from extant literature and secondary data sources. Keywords: Equity Derivatives, Cash market, Stock Exchanges, SEBI, NSE JEL Classification: G 15, G19, G20
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 Name : Impact of REPO Rate Announcement on Index Price Movement of NSE and BSE
 Author : Dr. S. Rajamohan, C.Vijayakumar
 Abstract :
The Reserve Bank of India (RBI) credit policy announcement is the most considerable event in the stock market practices. Whenever the RBI announces information oncredit policy,the market has becomevibrant and there is some impact on the market index. Repo rate plays the most important key factorfor lending of the economy of the country hence the market tendency has been analysed at the time of repo rate announcement. The study has been made at what extent the market has reacted when changes occurred on the repo rate. The study undertakes to know the volatility, range of risk and return and investors' reactions on the basis of descriptive and analytical nature. The researcher has used the statistical tools like, Wilcoxon signed rank test and paired sample t test to find out the before and after effect of the repo rate announcement on the stock market index price. Keywords: Repo rate announcement,Index Price movement, Stock market Volatility,
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 Name : Is the Capital Asset Pricing Model valid in the Indian context ?
 Author : Sartaj Hussain, Khalid UI Islam
 Abstract :
CAPM has been a great milestone in asset pricing theory, explaining the risk-return characteristic of financial assets. However, over a few decades the validity of CAPM has been put to test by a large number of researchers. In this study, we test the validity of CAPM in India on the stocks listed on the National Stock Exchange by using Fama and McBeth (1973) two step procedure. Our results show absence of any significant relationship between betas and risk premiums and therefore we conclude that CAPM is not a valid test in explaining the risk-return characteristics of assets listed on the National Stock Exchange over the sample period. Keywords: CAPM, beta, NSE, premium, two step procedure.
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 Name : Explanation of the “Strategic Marketing Management” Model and verification of its impacts on “Increasing the Organizational Profitability” (Case Study: Iranian Textile Industry)
 Author : Mohammad Mahmoudi Maymand, Amir Houshang Samaeizadeh
 Abstract :
With the advent of strategic management, the macro levels of many economic and industrial sectors, as well as the micro level of many business units, are affected by this modern science. Strategic management is essential in the textile industry as much more than any other industries. Today, the use of the strategic management is more necessary than an advantage in the textile industry.The productive sectors should supply their products accurately to survive, to reduce costs and to increase revenues. On the other hand, the Iranian textiles should have been welcomed by the public, therefore the present study with a practical purpose was conducted to explain the conceptual model of strategic marketing management and to verify its impacts on increasing the organizational profitability. The study was explained by using a multivariate decision-making method (MADM)consist of GAHP and ELECTRE along with collecting the experts' opinions from three full-time faculty members in the Iranian universities who are the specialists dominating the strategic and business managements. To verify the explained model, all the hypotheses were investigated by using a survey on a sample comprising 384 subjects for man unlimited statistical population including managers and employees of the companies. The Confirmatory Factor Analysis (CFA) and the Structural Equations Modeling (SEM) were applied in the Iranian Textile Industry as the case study by LISREL software. The findings showed that the growth and productivity strategies positively affect marketing management. Furthermore, the balanced synergy between “the growth, the productivity strategies and the marketing management” (Strategic Marketing Management) positively impacts on the organizational profitability, especially in the Iranian Textile Industry. With regard to this point and by studying the practical factors on marketing management as a variable which strategically impacts on profitability, especially in the textile industry, the growth and productivity strategies could have the significant impacts on the strategic marketing management and consequently the synergized impact on increasing the organizational profitability. In fact, the synergy between these two strategic factors and marketing management creates the strategic marketing management in which “marketing management” is an intervening variable that plays a vital role in increasing the profitability of the textile industry. Keywords: Growth, Productivity, Marketing Management, Strategic Marketing Management, Profitability
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 Name : Explanation of the“Strategic Assessment Model” and verification of its impacts on the “Managerial Research Scientific Process” (Case Study: Iranian Research Institutions)
 Author : Mohammad Mahmoudi Maymand, Amir Houshang Samaeizadeh
 Abstract :
The variable “Research Scientific Process” (RSP) includes three levels such as Hypothesizing, Modeling, and Theorizing. These levels are affected by some stages such as the initial question, exploratory studying, hypothesizing, modeling, observing, analyzing, and concluding as it seems that the assessment of researchlevels and its stages, strategically improve, facilitate and accelerate the implications which are resulted by researchers at the Scientific Research Institutes. In the present study, the “explanation” of a “Strategic Assessment Model” (SAM)is the primary objective to “explain” the role of strategic components in evaluating the “Managerial Research Scientific Process” levels, in which the SAM's components include Compatibility, Coordination, Competitive advantage and Conceivability (strategic mixed as 4Cs),while the “verification” of the SAM's impacts on the “Managerial Scientific Research Process” is the secondary objective. In these reasons, the hypotheses and the model of the study have been explained by using the method of multivariate decision making called MADM and through the decision making models called G-AHP and ELECTRE to collect and combine the opinions of the experts, including three full-time faculty members of the universities and the higher education institutions of the country who are the reputed Iranian specialists in the field of strategic management. Also, to verify the impacts of this explained model on the research scientific process levels, the number of 384 people was randomly sampled by an unlimited community sampling formula. The explained model introduced as the conceptual model of the study and it was examined by the descriptive-correlative method, which uses the standard questionnaire in the form of statistical test of Chi-square, factor analysis, Kolmogorov–Smirnov, Structural Equation Model (SEM) and Bartlett's Sphericity. Finally, the verification of the study examined the impacts of the Strategic Assessment components on the Managerial Scientific Research Process levels, in which some structures verified according to the conceptual model of the study. Keywords: Compatibility, Coordination, Competitive advantage, Conceivability, Hypothesizing Modelling, Theorizing.
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 Name : E-Filing of Income Tax Returns: Satisfaction level of Individual Tax Payers in Udaipur District, Rajasthan
 Author : Ruchika Jain, Dr C.M. Jain
 Abstract :
New technologies are emerging day by day with improved and fast speed in all the fields. Internet has changed the present scenario of working by reducing the work load from manual to sitting on chair. Even the Income Tax Department is not an exception to this new technology. E-filing of income tax is understood as successful filing of income tax return through the internet.The purpose of the current study is to analyse the satisfaction level of individual tax payers towards efiling features. A structured likert based questionnaire was prepared and was filled by the individual tax payers of Udaipur district, Rajasthan. Microsoft Excel has been used to analyze and interpret the data and the z test was applied to study the satisfaction level of individual tax payers. The study shows that the individual tax payers are positively satisfied with the features of e-filing of Income Tax Returns. Keywords: E-filing, Features of E-filing, Satisfaction level.
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 Name : An Analysis of the Solvency and Future of the US Social Security System
 Author : Kirby R. Cundiff
 Abstract :
In this article I discuss the financial history of the United States' Old-Age, Survivors, and Disability Insurance program (OASDI), also known as Social Security; I discuss changes in the benefits formula, the payroll tax, and other related issues. I show that over the last few decades participation in the social security system has become far less appealing, and that currently most social security participants will receive a negative return on their payments. Keywords: Social Security, Government Debt, Economics, JEL classification codes: H10, H23, H53, H55
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 Name : Key Factors of TQM Implementation and Impact in Industries of Nepal: A Conceptual Model
 Author : Prof. (Dr.) Hemant Kothari, Dr. Sapna Shrimali, Bijay Lal Pradhan
 Abstract :
The implementation of TQM in manufacturing industries is linked with its key factors which are responsible for achieving effective results. The purpose of this study is to identify key factors of TQM implementation and impacts. This study identifies nine key factors of TQM implementation and four factors of TQM impact from the extent literature which can help industry to achieve business excellence. The nine TQM implementation key factors are Top management commitment & involvement, Policy deployment, process control and improvement, Research and development, training and education, maintaining suppliers' empowerment and relationship, customer relationship, employee empowerment and involvement, evaluation and assessment whereas key TQM impact factors were excellence and performance in Customer satisfaction, Employee satisfaction, Product quality and Product performance. Keywords: Total Quality Management, Quality Awards, Business Performance, Customer Satisfaction, Employee Management, Top Management Commitment and Involvement, Policy Deployment, Training and Education, Employee Empowerment and Involvement, Product Quality
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 Name : Factors Affecting Work Life Balance - A Review
 Author : Ayushi Vyas, Dr. Deepak Shrivastava
 Abstract :
Organizations are under tremendous pressure to improve their performance and success in the competitive business world. Psychological empowerment increases employees' sense of personal control and motivates them to engage in work, which in turn results in positive managerial and organizational outcomes (Quinn &Spreitzer, 1997). Work-life balance has always been a concern for quality of working life and its relation to quality of life.Individuals experiencing interference between work and personal lives are also significantly morelikely to suffer from reduced psychological well-being and physical health. (Grant-Vallone&Ensher, 1998). The literature review on Work-life Balance has been framed up in view of its gained popularity with the major aim to have prosperity of society and the realization of fulfilling lives for its employees by supporting the growth of every employee and the further development of the companies. The literature identifies various factors affecting quality life conditions i.e. Job Satisfaction, Work Stress, Career Growth, Turnover, Absenteeism, Appreciation and competitive environment in context with Work-life Balance and its practices/policies. In this paper, an endeavor has been made to provide an overview on various factors of Work-Life Balance through the review of existing literature. The sources referred include various journals, books, doctoral thesis, working papers, reports, magazines, internet sites, newspapers etc and has been reflected as references at the end. Keywords - Work-life Balance, Family-life, Work-life, Job Satisfaction, Work Stress, Career Growth, Work-life Balance and its practices/policies and Factors.
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 Name : Make in India: Strengthening the Supply side of Indian Economy
 Author : Dr. Renu Sharma
 Abstract :
Manufacturing sector has always been considered to be an engine for economic growth of any nation. One of the main reasons for slow economic growth in India is the structural imbalances in the economy. Indian economy has been traditionally an agriculture based economy. In Indian economy, majority of the population i.e. around 54% is engaged in agriculture sector, but the share of this sector in GDP is around 15%, a clear indicator of very low productivity. The share of manufacturing sector in GDP is below 18% whereas total employment engaged in manufacturing activities is around 20% of the total employment. It is also observed that Indian manufacturing sector could not grow as expected due to higher input costs e.g. effect of indirect taxes on selling price, high cost of power, water, transportation & finance, poor quality of product and lack of competitiveness of its exports. To boost up the growth of our manufacturing sector, Government of India has initiated "Make in India" programme with an objective to encourage domestic and foreign companies to manufacture their products in India. This theoretical research paper is an attempt to study the salient features of "Make in India" programme and to analyze the issues and challenges in its implementation. For the purpose of this study, only secondary data has been collected. Keywords: Make in India, Manufacturing, Government of India.
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 Name : Case Study From Riches to Rags: The Story of Vijay Mallya
 Author : Ms. Sweety Gupta, Mr. Shiv Gupta
 Abstract :
Vijay Mallya is an Indian business baron, multibillionaire, Chairman of the Conglomerate- United Breweries Holdings (UB). He wasone of the most talked about and prominent business personalities of India. After the death of his father, Mallya became the Chairman of United Breweries Group in 1983 at the age of 28. Afterwards, the group has grown into a multi-national conglomerate of over 60 companies. Once upon a time, the United Breweries Holdings (UB) Group was a sprawling conglomerate with interests in pharmaceuticals, agrochemicals, paints, petrochemicals and plastics, batteries, food and carbonated beverages. Mallya is also a member of the RajyaSabha, the upper house of the Parliament of India. Popularly known for having launched Kingfisher Airlines, a new airline established as a major business venture in the year 2005.Vijay mallya is known for his extravagant lifestyle and is popularly termed as called the "King ofGoodTimes" and "the playboy of the East”. Vijay Mallya owned India’s biggest liquor company, a private jet, an Airbus and many other riches such as a fleet of luxury cars and a private yacht.
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