International Financial Reporting standard has become the new dominant set of accounting standards; however the transition to the new standards is fairly descriptive for users of financial statements. This paper highlights the benefit and challenges of IFRS adoption and identifying the major difference between Indian GAAP and IFRS. This study also examines the impact of IFRS adoption in India on financial statements figures and key financial ratios. For this purpose six Indian listed companies have been selected which have adopted IFRS voluntarily till 2014. For testing the hypotheses student's paired t test has been used. The finding of this study revealed that adoption of IFRS has led to a no significant impact on assets turnover ratio, fixed assets turnover ratio, return on assets, net profit margin, receivable turnover and return on equity. Key words: IFRS adoption, Indian GAAP, Financial statements and financial ratios.

Dividend policy is one of the important areas of making financial decision. The dividend policy protects the interest of the shareholders as well as the value of the firm. The profit of a company is distributed in the form of dividend to their existing shareholders. The dividend policy not only creates value for an enterprise but also maximize wealth of the shareholders. New shareholders are always expecting stable dividend behavior of a company in which they are going to invest. This paper seeks to analyze the dividend behavior of the selected Indian Iron and Steel Companies. The study was conducted for a period of ten years from 2004-05 to 2013-14. Relevant statistical tools and techniques have been applied to conduct the study. Keywords: Dividend, Earnings, Liquidity, Performance.

Environment degradation poses a serious threat to survival of human race. In this regard, air pollution poses immediate risk. Pollution free air is scarce commodity. Delhi has earned a dubious distinction of being one of the most polluted cities of the world. This has pressed the City government to embark upon Odd-Even scheme achieve drastic reduction in vehicles hitting the roads. The intriguing aspect of this scheme was that even though people apparently exhibit concern about pollution the scheme was resisted vociferously some groups. In this background this study was undertaken to investigate people response using theory of reasoned action. For this purpose, a structural equation modeling was developed by by specifying structural and measurement variables. The constructs in the model were attitude, social norms and perceived behavioral control as antecedents or independent variables that influence dependent construct of intentions. It was found that out of three independent variables, only relationship that was found to be statistically significant was between perceived behavioral control and intentions. It flows from the study that the contribution of independent variables to dependent variable must be strengthened by increasing their beta value by launching appropriate communications and behavior facilitating programs. Keywords: Consumer attitude, behavioral intentions, odd-even scheme, social norms, perceived behavioral control.

There is an aggressive growing of awareness of the continuous environmental degradation that is facing current and future generations. The green marketing has developed into a known phrase in current years as organizations have focused on the environmentally alert consumer and growing stricter environmental rules. It notifies efforts of designing, promoting, costing and distributing products that will not damage the environment. The pharmaceutical industry in India has been characterized by a lot of changes and an increasingly unstable environment. To live in such an environment, the firm has to regulate strategic responses and turn up with green marketing strategies for trading with the ever worsening environment. This study was therefore an examination of green marketing practices among the pharmaceutical manufacturing firms in India. The study showed a descriptive review that involved a study of the 21 manufacturing pharmaceuticals firms targeting marketing manager or production manager in each firm. Primary data was composed by use of questionnaires; the data was studied using SPSS and data presented by use tables and percentages. The study accomplished that the green market idea has not been fully adopted by the pharmaceutical industry due to lack of information. However the companies are trying to put in place various measures on green product, green costing, green promotion and green distribution. They comprise conserving energy, water and material resources in production to keep away from wastages and recover efficiency, product production that gather the legal specifications, product production that do not hurt animals and humans. However a number of challenges like lack of government incentives, financial expenses of varying processes, products and waste management, deficiency of factual information about the green marketing idea to both the industry and to the consumer. The recommendations are that there should be stipulation of factual information to both the industry and to the consumers; companies should build measures that make certain that the notion is easily adopted and practiced by its members and the government should present incentives for companies to turn green. Keywords: Green marketing, Environment, Green product, Green costing, Green promotion and green distribution.

Indian economy remained stable in last few years despite the global recession. Insurance sector has a very significant role to play in future to keep the momentum going as there is huge untapped potential in the sector. Insurance sector is divided into two groups, life and non-life. Public sector general insurance companies have a very contribution to make as far as non-life sector is concerned. In India, we have four important public sector general insurance companies, namely, National Insurance Co. Ltd. The New India Assurance Co. Ltd., The Oriental Insurance Co. Ltd., United India Insurance Co. Ltd. The article aims to examine the performance of these four companies on the basis of quarterly performance on various parameters like Gross Premium, Earned premium, Profit After Tax, Net Incurred Claim Ratio on Earned Premium(%), Net Incurred Claim Ratio on Earned Premium(%), Net Acquisition Cost Ratio on Earned Premium(%), Management Expenses Ratio to Earned Premium(%). It takes into accounts performance of six recent quarters. Keyworlds: Earned Premium, Gross Premium, Profit after Tax, Net Acquisition cost.

Firms around the world are struggling to show the sustainable business performance as they operate in many different regions leading to firms experiencing variation or decline in performance. Especially firms in information technology (IT) experience more variant performance as there services are outsourced globally. In this study we analyzed Indian BSE (Bombay Stock Exchange) listed IT companies using enterprise risk management (ERM) and event study. The sample comprises of 30 Indian BSE listed IT firms, in which 15 firms from large cap and 15 firms from mid cap. COSO (Committee of Sponsoring Organizations) framework (2004) was applied to develop ERMI (enterprise risk management index). Thus, an empirical analysis was conducted and found results that those firms which had adopted ERM Index experienced a positive performance irrespective of firm size thereby enhancing the trust of stakeholders on IT firm. Keywords: Turnaround, Turnaround strategies, Enterprise Risk Management, Firm Performance, COSO framework, Emerging Economy, Information Technology.

Normally theoretical price of an option represents its intrinsic value. The theoretical price of an option is computed by establishing mathematical relationship between the key variables which influence the price of an option. An effort was made by Fisher Black, Myron Scholes and Robert Merton to study this relationship. It had been resulted in the off-shot of Black-Scholes model which is a celebrated model in option pricing. The present study is an attempt to analyze the information content of theoretical price based on Black-Scholes model. The study has evaluated the efficacy of the model using regression analysis by regressing market price of Nifty-50 Index options on the theoretical price from January 2008 to December, 2014. The results of the analysis disclose that the Black-Scholes model is a well-reflected mathematical model and performs well in predicting the market price of the call options except in the case of options which belong to out-of-the-money and deep out-of-the-money categories. Keywords: Call Options, Option Pricing Models, Black-Scholes Model, Index Options, Regression models.

Evaluating the effectiveness of macroeconomic variables on the stock market and stock prices is noticeably significant. In this study, by defining the relationship between macroeconomic variables including inflation rates, exchange rates, interest rates, and stock prices, we first try to specify a review of the research literature. Next, we examine the relationship between these variables and share prices and their impact in Mapna and Takinco companies. In this regard, Auto-Regression with Delay Lag has been used. Enjoying the required tests, such as the Dickey-Fuller Test, Co-integration Test, Analysis, Error Correction, and the use of Neural Networks, and using Econometric Evaluation Software, it becomes clear that there is a negative relationship between inflation, exchange, interest rates and share prices. Also, the effectiveness of the variables in short-term and long-term is taken into consideration. It should be noted, Neural Network Model has also been used to enhance the validity and reliability of the current research. Keywords: Inflation, Exchange, Interest, Share Price, Auto Regression With Delay Lag

The aim of this study is to evaluate the influence of electronic advertising on consumer buying behavior. The statistical populations of this study are customers and consumers of big food stores in Shiraz. The study has a sample size of 400 people. The cluster random sampling method is done based on studied trait in the population with the highest prudential estimate of customers' size. Cronbach's alpha for the whole questionnaire is 0.92. For data analysis and hypothesis testing, one sample t-test method and structural equation modeling were used. In analyzing the results and considering the lack of a direct impact of content triggers on behavioral response it can be stated that after obtaining information and awareness, and other content perceptions from internet advertising, consumer does not reach to behavior phase but he should pass the process of influencing (Cognition, emotion and attitude) to reach the behavioral response. In other words, internet advertising is not instantaneously influential in many of the products which need a higher level of involvement and thinking. Therefore, their influential steps must be taken. Keywords: Electronic Advertising, Process of Influencing, Consumer Behavior

E-services of banks are being developed and improved every day due to their nature dynamicity. Banks' major concern is that in evaluating what aspects of e-services and to what extent customers would lower their level of satisfaction with a bank. Competition among state and private banks to gain a higher position of satisfaction and loyalty of customers will reflect possible differences in their services. Using a descriptive and applied method on Karaj state and private banks, this research has attempted to evaluate the attitude of customers toward the differences of e-services aspects. The research confirmed a significant difference in most aspects of e-services among the state and private banks. No significant difference was observed in some of the aspects. Assurance–guarantee and validity-accuracy aspects in private banks and availability and personalization aspects in state banks had maximum score. Moreover, maximum difference was observed in assurance-guarantee and responsiveness aspects. Research results may assist state and private banks in filling the gaps caused by the observed weaknesses among e-services aspects. Keywords: Service quality, E-services, State Banks, Private Banks

Global competitiveness is the result of globalisation and it lobs a great challenge among all kinds of business organisations especially to Small and Medium Hospitality Enterprises (SMHEs) in the local market. With globalisation, entry and exit of the 'foreign brands' have become easier in the country. In this context, SMHEs have heavy competition from the organisations from foreign countries in the local market. The current study discusses about bringing the concept of sensory marketing which gives insights to the Hotels in building emotional attachments with their customers and also to compete in the globally competitive local market. The inputs have been taken from related research articles and other literature sources. While talking about the need of emotional branding and importance of “senses” in marketing, the research paper explains how they can be used by the hoteliers to connect them with the customers emotionally with the help of sensory branding. Keywords: Small and Medium Hotels, Global Competitiveness, Sensory Branding, Senses, Emotional Attachment

The present work deals with reviewing the existing literature and come up with the useful insight about the impact of diet on depression. With the busy life, the problem of depression has become common among professionals. Many psychologists and dietician across the world are in the process of finding the factors responsible for depression and how to minimize the impact of such factors. Diet is one among such factors. The present work highlights the influence of the type of diet and the unhealthy dieting habits on the state of depression in the individuals. The study revealed the positive relation between them. Also, the study attempted to make connect between gender, diet and depression.

Employee Engagement (EE) has been the deciding factor of organizational success in the recent years. The conflict for talent today is one of the prime challenges faced by organisations, both large and small, and it has become increasingly harder to attract and retain the right talent that is necessary to sustain a stable workforce. To keep today's dynamic workforce engaged, is the overarching need for the practitioners and academicians alike. The prominence of engaged employees is depicted in the strong bottom line outcomes, productivity, retention, low attrition. Engagement has gained huge momentum in the past 2.5 decades. Hence to leverage engagement in the minds of employees, various enablers/drivers have been identified based on the industry needs and generational differences. Extant literature identifies rational drivers like pay and rewards, personal development and career development) and emotional drivers(feeling valued and involved, involvement in decision making...) to drive engagement in the work place.This paper consolidates the research activities of EE and the Human Resource Management (HRM) practices that enable engagement further in the minds of the employees. Mainly HRM practices are targeted because, any organization has to have robust HRM practices to address the needs of the workforce.HRM practices is an umbrella term which can address the individual differences of the employees. In addition, though engagement has been in the news for the past 2.5 decades for engagement to deliver its purported benefits engagement needs to be explicitly embedded within an integrated system of HRM policies, practices and procedures This paper brings about an integrative review of employee engagement and HRM practices to harness engagement in the minds of employees which will result in organizational effectiveness and accentuates EE as a tool for competitive advantage. Keywords: Employee Engagement, Engagement, Human Resource Management Practices, Training and Development Well Being.