Pacific B usiness R eview (International)

A Refereed Monthly International Journal of Management Indexed With Web of Science(ESCI)
ISSN: 0974-438X(P)
Impact factor (SJIF):8.603
RNI No.:RAJENG/2016/70346
Postal Reg. No.: RJ/UD/29-136/2017-2019
Editorial Board

Prof. B. P. Sharma
(Principal Editor in Chief)

Prof. Dipin Mathur
(Consultative Editor)

Dr. Khushbu Agarwal
(Editor in Chief)

A Refereed Monthly International Journal of Management
March 2024


Name : Index
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Name : Co-movements Dynamics and Spillovers among Socially Responsible Investment and International Capital Market: Evidence of Covid-19 Pandemic
Author : Ziya Batul Rizvi,Sumbul,Dr. Saif Siddiqui
Abstract :
Purpose : Covid19 epidemic has culminated in societal and worldwide disparities and impaled benefits in ESG investment. The key objective of this study is to analyze the cointegration and risk spillovers pre and during Covid19 between SRI, Islamic, and Conventional stocks. Design/ Methodology/approach : We include the dataset of nine variables of SRI, Islamic, and conventional indices and find the cointegration and spill-over effects with the help of DCC for the time duration of 2018 to 2022. Findings : The outcomes show the existence of cointegration among SRI, Islamic, and conventional indices in Pre Covid19 and absence during Covid19, and having co-movements with common connections. Before the pandemic, DCC was inclined to spear, but during the pandemic, a diverse form appears at the same time, and extra variability is found in conditional covariance. The outcomes show that SRI gives a higher return with lower risk as compared to Islamic and conventional indices.
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Name : Funding Accessibility at the Bottom of Pyramid: An Analytical Study of Indian Economy
Author : Dr.Dilpreet Kaur,Rakesh Mahajan,Dr.Amarjit S. Sidhu
Abstract :
Banking industry is the backbone of any economy. No economy can work properly without sound banking system. Accessibility of funds is an important dimension that holds the key to success i.e. whether the funds are easily available to the bottom of pyramid in an economy or not. Most of the rural beneficiaries face difficulties in accessing the finance in formal sector (Banking sector) and thus fall prey to exorbitant interest rates of informal sector (Moneylenders), depriving them from the benefits of various schemes and initiatives of the government. Various parameters related to access of funds such as time taken at bank, number of times a bank is approached, delay in sanctioning, pre visits, post visits, nature of staff, waiting time, sufficiency of loan, level of satisfaction were evaluatedin this research paper by taking a sample of Priority Sector Lending beneficiaries. It was found that different categories of beneficiaries had different set of needs related to accessibility which needs to be catered accordingly.
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Name : Jharcraft: A Gift of Transformational Leadership
Author : Dr. Pragya Singh,Dr. Karishma Chaudhary
Abstract :
Purpose: A leader who inspires, facilitates, and leads people to outperform themselves and bring phenomenal changes on an individual and social canvas is recognized as a Transformational Leader (TL). TL focuses on innovative methods and processes to improve the efficiency of the subordinates. Experts deem transformational leadership management style to be more efficacious pragmatic leadership style. This study focuses on the traits of a transformational leader Mr. Dhirendra Kumar, Managing Director of Jharcraft who set on a mission to lead people to revive the lost art and craft in Jharkhand, India. The case highlights how his leadership stylealigns with the four components of Transformational Leadership suggested by Bass (1985). Design / Methodology /Approach: Our study is a qualitative approach to comprehend the theory of Transformational Leadership. First of all, an in-depth analysis of transformational leadership theory was conducted using secondary data. The findings of several researchers on the basis of their contribution to the development of transformational leadership theory were analyzed. Based on which the Bass transformational theory framework was selected.
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Name : Proactive Workplace Behaviors in the Automotive Sector: The Effect of Transformational Leadership Behavior
Author : H.Tezcan Uysal,Murat Ak,Aytek Kosar
Abstract :
The purpose of this research is to investigate whether there is a significant relationship between proactive workplace behaviors and transformational leadership behavior among private sector employees. If there is a meaningful relationship, the study aims to determine the direction and level of the impact of perceived transformational leadership behavior on proactive workplace behaviors. To achieve this objective, data was collected through face-to-face surveys from employees working in the workshops of Toyota, Nissan, and Peugeot companies operating in the automotive sector in Turkey. Structural equation modeling was employed to test the proposed hypotheses. Partial Least Squares Structural Equation Modeling (PLS-SEM), a variance-based structural equation modeling method, was used to analyze the relationship between the factors included in the research model. The results of the analysis revealed a high and significant relationship between transformational leadership behavior and proactive workplace behaviors. Furthermore, it was found that transformational leadership behavior significantly and positively influenced the sub-dimensions of proactive workplace behaviors, including voice, taking charge, problem prevention, and individual innovation factors.
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Name : The Impact of Digitalisation on Ukraine's Economic Development
Author : Iuliia Kotelnikova,Denys Kasmin,Ruslana Lutsiv,Yaryna Pas,Viktoriia Kolomiiets
Abstract :
The incorporation of digital technologies into all aspects of life is a prominent subject of scientific discussion. Many researchers consider digitalization as a crucial factor in socio-economic advancement, although there is still much to be explored on this topic. The unequal progress of spatial development has a detrimental effect on the digitalization levels of different countries, including Ukraine, which highlights the need for the country to establish strategies for implementing digital innovations to promote its economic growth. Given the significance of this research topic, the objective of this study is to determine the essence and potential impact of digitization and digitalization on Ukraine's economic development. To achieve this goal, it is imperative to define the concept of digitalization in the economy, assess statistical data on innovation development and prospects in Ukraine, identify priority areas for incorporating digital tools into the Ukrainian economy, and outline possibilities for further economic development in light of digitalization trends. Analytical, synthetic, systematic, and generalization methods were utilized to achieve this goal. By conducting this research, we have gained a comprehensive understanding of the intricacies of digitalization. Additionally, we have critically analyzed the existing state of digital development within the Ukrainian economy, while also pinpointing potential avenues for future growth. These opportunities arise from the deliberate incorporation of digital tools within Ukraine's economic and industrial sectors.
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Name : The AI Advantage: A Guide to Leveraging AI for Startup Success
Author : Tran Minh Tung,Vo Thi Kim Oanh,Vo Thi Kim Oanh
Abstract :
This research paper explores the potential of Artificial Intelligence (AI) applications in driving competitive advantagefor startup growth. The study uses a multi-methodological approach, which includes a literature review, case studies, and expert interviews. It examines various key areas where AI can be utilized, such as task automation, data-driven decision-making, personalized customer experiences, and innovation in product development. The paper also acknowledges the challenges associated with cost, expertise, and ethical considerations, while highlighting the significant benefits of integrating AI. Real-world case studies are presented to demonstrate how Startups can effectively utilize AI tools and strategies to foster business growth. The main objective of this research is to provide Startups with a comprehensive understanding of AI applications, enabling them to adopt this transformative technology to gain a competitive advantage.
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Name : Current Challenges of Financial Support for Territorial Communities: A Ukrainian Perspective
Author : Inna Hnydiuk,Olena Prutska,Lyudmila Umanets,Nataliia Timoshenko,Veronika Cherneha
Abstract :
This article discusses the main issues related to the current challenges of financial support for territorial communities. Financial support for territorial communities is crucial for maintaining social cohesion, promoting economic growth, and developing democracy at the local level. In the context of rapid urbanisation, globalisation, and fiscal decentralisation, understanding the challenges to financial support for local communities is crucial for the development of effective policies and measures. In the course of the analysis, the following challenges faced by territorial communities in the process of financial support were identified: corruption; low efficiency of the Ukrainian governance system; geopolitical pressure; structural deficiencies in the fiscal system. The purpose of this study is to identify and analyse in detail the current challenges faced by territorial communities in ensuring adequate financial support. A comprehensive analysis of these challenges should enable the identification of potential solutions and policy recommendations aimed at strengthening the financial sustainability of local governments.
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Name : Scrutinizing and Characterizing the Corporate Social Responsibility: A Bibliometric Analysis
Author : CMA Dr. Meenu Maheshwari,Prof. (Dr.) Ashok Kumar Gupta,Pragya Gaur
Abstract :
A growing number of companies have been focusing their efforts on addressing social and environmental problems as part of corporate social responsibility (CSR).The goal of this bibliometric study is to analyze the scholarly landscape surrounding CSR by examining key trends, influential authors, and influential journals.An analysis of citations and keywords within the field of CSR research, along with a bibliometric mapping, was conducted in this study which identifies the most prominent themes and subdisciplines.In addition to examining the country-wise analysis of CSR research, the paper examines how the emphasis and focus on CSR research have changed over time.CSR research has progressed significantly over time, as evidenced by the findings of this study and is impacting the field, allowing researchers, policymakers, and practitioners to better understand the field and its future prospects.By combining the results of this bibliometric analysis to promote sustainable business practices and social progress, this study provides a solid foundation for future research in the field of corporate social responsibility.
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Name : Diversification Opportunities: Are Sustainability Indexes A New Option
Author : Kirti Jain,Dr. Neha Seth,Dr. Priyanka Bhaskar
Abstract :
The present study examines the interdependence among selected sustainable and conventional indices of the Indian economy. Econometric toolshave been utilised to explore the connection between sustainability and conventional indices of India.Findings from the analysis show a correlation between sustainable indices and traditional indices in the Indian economy. Still, the two stock market indices have not been integrated over the extended period, and both operate autonomously. In addition, no causality exists, so the current trend of one index can't be predicted by the past trend of another stock market price series. Based on findings, this study suggests that investment managers use sustainability indices for portfolio diversification, which are also helpful for regulators and policymakers.
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Name : Effectiveness of Promotional Packages in Enhancing Customer Acquisition in Budget Hotels in India
Author : Archana Sharma,Dr. Alpana Srivastava,Dr. Anviti Gupta
Abstract :
Customer acquisition is an emergent concern within the hotel industry and different researchers have conceded number of studies in the same context. Customer acquisition is one of the very imperative parameter which can be called as a pointer towards the overall performance and growth of not only for Hotel sector but for any other any industry/business. In This Paper the effectiveness of Promotional Packages in enhancing the Customer acquisition which is commonly offered by the Hotels specifically in the Budget Segment Hotels across India is focused and further investigated. In this regards the various promotional packages which are commonly offered by budgeted hotels of India are studied.These constructs are list of promotional packages offered by Budget hotels in India. Theobjective of this study is to conclude the effectiveness of promotional Packages in regard to enhancing Customer acquisition in today's marketing scenario.
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Name : Investigating Impact of HR Analytics on Employee Performance in Health Care Industry
Author : Pushp Lata Rajpoot,Pushpa Kumari,Niranjan Rajpurohit,Dharmendra Sharma ,Sohaib Alam
Abstract :
In the dynamic landscape of the healthcare industry, where human resources play a pivotal role in service delivery and meeting organizational goals, this study delves into the transformative influence of HR analytics on employee performance. Investigating the impact of data-driven HR strategies, the research study focuses on hospitals, clinics, and healthcare service providers. Through a study of the existing literature and real-world data, this study emphasizes the crucial role that HR analytics plays in understanding and influencing employee behavior, levels of engagement, and other variables impacting overall performance. In talent acquisition, retention, and performance management of employees in healthcare sector, the research highlights the value of predictive analytics using quantitative analysis, employee surveys, and qualitative interviews. In addition, the study also deliberates on issues like bias, data privacy, and ethical concerns. The results demonstrate the importance of using HR analytics for making well-informed decisions and improving worker engagement, performance, happiness, and thereby improved patient care.This study contributes to the body of existing knowledge in academia as well as providesactionable insights to practitioners in healthcare organizations about improving overall performance and efficiency of human resources.
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Name : Strategies for Managing Electronic Waste: A Systematic Review of Literature
Author : Anjani Kothari,Dr. Anshika Sharma,Harsha Kumawat
Abstract :
Over the past two decades, the global market for electrical and electronic equipment (EEE) has experienced enormous expansion, and it is predicted that this growth will continue in the years to come. The fact that these products are winding up in landfills and recycling facilities presents lawmakers with a new hazard. To identify e-waste (Electronic waste) management strategies, this paper will conduct a systematic review of literature. The study uses the SALSA (Search, Appraisal, Synthesis, and Analysis) and PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses)framework for the systematic review of literature along with VOS viewer software which helps in creating a map based on text and bibliographic data and NVivo for creating a word cloud. Under the SALSA framework, SLR (Systematic Literature Review)is carried out in 4 steps.While in PRISMAstudies are evaluated at four levels.The research paper concludes that rules and regulations, take-back programs, EPR (Extended Producer Responsibility), reuse, repair, recycle, reducing, green computing, and registered e-waste collectors as the efficient strategies for the management of e-waste, and the same is represented through a model. This paper is used for future research.
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Name : Editorial
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