Pacific B usiness R eview (International)

A Refereed Monthly International Journal of Management Indexed With Web of Science(ESCI)
ISSN: 0974-438X
Impact factor (SJIF):8.603
RNI No.:RAJENG/2016/70346
Postal Reg. No.: RJ/UD/29-136/2017-2019
Editorial Board

Prof. B. P. Sharma
(Principal Editor in Chief)

Prof. Dipin Mathur
(Consultative Editor)

Dr. Khushbu Agarwal
(Editor in Chief)

Editorial Team

A Refereed Monthly International Journal of Management
July 2024


Name : Index
Download :

Name : Riding the Regulatory Wave: A Review of Banking Supervision Literature and Future Agendas
Author : Anchri Malhotra,Varda Sardana,Dr. Amiya Kumar Mohapatra
Abstract :
Banks, around the world, are subject to stringent regulations, the impact of which is contested. This paper aims to present a comprehensive overview of the literature on banking regulations and supervision through an in-depth review of previous studies. The study relies on a systematic literature review of 237 research articles, extracted from the Scopus database through a structured process. The findings of the review suggest that the scattered literature can be classified into six major themes, that is, the functioning of the central bank, the role of bank channel in the transmission of monetary policy, bank bailout versus closure, the cost-benefit analysis of banking regulations, deposit insurance, and market discipline. The study illustrates a conceptual framework that captures the relationship between the regulators and supervisors, their policies and the impact that they have on the banking dynamics. The review also revealed certain gaps that shall help guide future studies in this area. This study shall provide bank regulators, policymakers and practitioners with insights regarding the effectiveness of regulatory norms to help them with the formulation and amendment of banking regulations.
In Html : Read More
Download :

Name : What India needs to learn in e-Learning? Insights from Bibliometric Analysis
Author : Junali Sahoo,Hemanta Kumar Mishra,Lokesh Vijayvargy
Abstract :
Education has been mostly impacted in recent times due to progressive communication and technological advancement. However, with technology advancement, E-leaning in India has not been researched much and gaps are continued to be a barrier in e-learning. This paper examined what need to be done to improve the e-learning in India. This bibliometric paper examines the e-learning research field in developing countries through PRISMA approach and carried out an analysis from 663 Scopus articles published in-between 1988-2022.
In Html : Read More
Download :

Name : Relationship of Demographic Factors with Investment Behavior of Academicians of Haryana
Author : Dr. Manoj Kumar,Annu
Abstract :
The importance of finance in today’s environment cannot be overemphasized as it is needed everywhere. The selection of investment alternatives and objectives of investment may vary according to investors’ need and circumstances. The purpose of this study is to find the association between demographic characteristics and selection of different investment avenues by the academicians and to study the factors affecting their investment decisions. Data was collected from 600 academicians from different schools, colleges and universities of Haryana. The study found that gender, income and discipline of study associated with the investment choice of respondents and age does not. Majority of respondents have invested in fixed deposits and insurance & pension plan. Majority of respondents have invested for the education of family members. Four factors influencing investment decisions are extracted through factor analysis.
In Html : Read More
Download :

Name : A Socio-Demographic Perspective and the COVID-19 Effect on Indian Ayush Products
Author : Elizabeth Dias,Dr. Nirmala Joshi
Abstract :
This research paper investigates the association between various demographic factors and consumer behaviour in the context of Ayush product consumption. The study explores the preferences and purchase decisions of individuals based on gender, age, education level, and income providing valuable insights into the diverse and dynamic landscape of the Ayush product market.Findings reveal distinct gender-based differences in Ayush product usage, with females exhibiting a higher preference for Ayush body and beauty products, emphasizing their interest in natural alternatives for personal care. Additionally, highly educated individuals prioritize natural ingredients and place a greater emphasis on product quality when making purchasing decisions, indicating their discerning approach towards Ayush products. Further analysis demonstrates that the unemployed or less income group shows a strong inclination towards Ayush and natural alternatives, driven by their belief in the health benefits of such products.
In Html : Read More
Download :

Name : Role of Financial Literacy in Financial Planning and Decision Making Among College Students
Author : Dr. Akhil Goyal,Dr. Anita Choudhary
Abstract :
The main purpose of this Empirical study is to explore the impact of financial literacy can help to promote financial investments among college students and how financial literacy programs and knowledge are vital for all college students. This research study explores the impact of financial literacy in promoting financial investments. The very most influencing variables in investment planning are financial knowledge, financial risk perception, and Cost of investment. The practical implications are giving information about the financial curriculum framing for the college students which might have an impact on financial investment, the total sample collected was 121 from different colleges, where 8 respondents did not fill correctly, so the relevant sample size was 113. After initiating primary data collection using a questionnaire with measuring and ranking scales the variables such as financial knowledge, risk perception, and cost of investment were found out. During the study, we found that financial literacy is a significant factor that has a considerable effect on risk perception.
In Html : Read More
Download :

Name : Review of Trade Theories in context of Services
Author : Dr. Anurag Maurya,Prof. Madan Lal
Abstract :
Traditionally, services were considered as non-tradable item due to its intangible nature. Therefore, most of the previous theories of trade mainly talked about goods only. The trade in services also remain overlooked due to lack of standard definition and categorization. It also suffers measurement error during data collection. Thus, it becomes very important to discuss the meaning and nature of services and examine the relevance of existing trade theories for trade in services. Keywords: Trade in services, GATS, WTO, Gravity Model.
In Html : Read More
Download :

Name : Evaluation of Factors Affecting Profitability – A Study on Listed NBFC-Ds in India
Author : Dr. K.P. Venugopala Rao,Mani Sree Tadi
Abstract :
Globally, the shadow banking sector has been expanding, and NBFCs play a significant part in the sector's activities. The intervention of regulatory authorities, prudential norms, and timely reforms made NBFCs par with traditional banks in the financial sector. The study aims to understand the non-banking financial system in India in the context of existing regulations and sector performance. The current research paper focuses mainly on the profitability of Listed NBFC-Ds in India and examines their financial conduct from 2012 to 2022 by analyzing certain company-specific and macroeconomic factors. Six listed NBFC-Ds' financial data for an 11-year study period, making a panel of 66 observations, were considered for the study. Panel data regression was conducted employing the fixed effects estimation model to observe the impact of the selected variables on the NBFC-Ds profitability. The estimation results confirm that among the NBFC and macroeconomic variables studied, operating revenue, cash flow from financing activities, debt-equity ratio, and lending rates significantly impact the profits of the listed NBFC-Ds in India. Notably, the study observed a negative impact of the debt-equity ratio on profitability. We suggest increasing operating income and restructuring liabilities to help these companies increase their profits. By providing insights, the current study allows NBFCs to analyze the profitability determinants and frame strategies to enhance business performance. Therefore, this study's focus on NBFC-Ds is not just academically relevant but also of practical interest to financial professionals and analysts.
In Html : Read More
Download :

Name : Current Trends in Social Media Marketing and the Future of the Chat GPT Industry
Author : Mykhailo Oklander,Mariia Panchenko,Nina Pavlishyna,Kateryna Larina,Ruslan Boiko
Abstract :
Modern trends in social media marketing are evolving rapidly, and the future of this area is becoming more certain with the availability of artificial intelligence technologies, including GPT chat. Studying these trends is not only relevant but also important for understanding the dynamics of social media marketing and future prospects for its development. In this context, the purpose of the research is to study the impact of artificial intelligence, in particular GPT chat, on social media marketing strategies. The following methods were used in the study: monographic analysis of literature sources, systematic approach to the development of terminology, inductive and deductive methods, graphical and tabular methods. The study examines current trends in the use of GPT chat in marketing activities, noting that it can significantly improve the personalisation of communication and the effectiveness of advertising strategies. It is noted that the introduction of artificial intelligence into marketing campaigns can significantly increase their effectiveness and functionality, in particular, by contributing to an increase in the return on investment through better target audience coverage and the development of effective content. AI can also improve marketing results, increase productivity, conduct audience analysis, and give companies a competitive advantage through better decision-making and reduced risk. The article concludes that the use of GPT chat and other artificial intelligence tools in marketing has significant potential for success in the digital age. The findings have practical implications, as they can help companies improve customer experience and increase the effectiveness of social media marketing strategies.
In Html : Read More
Download :

Name : Unveiling the Nexus: Pro-Environmental Behavior, Green Abilities, Motivation, and Opportunities Impacting Employee Performance
Author : Fahad Maiyah Alshammari,Dr. Muhammad Hasmi Bin Abu Hassan Asaari
Abstract :
Purpose: This research investigates the relationships between pro-environmental behaviour, green abilities, green motivation, green opportunities, employee environmental commitment, green transformational leadership, and employee performance within health sector in the Kingdom of Saudi Arabia (KSA). The aim is to enhance understanding of the mechanisms through which individual and organizational factors influence employee engagement with environmental sustainability initiatives and their impact on organizational outcomes.Method: A quantitative approach was employed, utilizing a sample of 165 health sector employees in KSA. Data was collected through an online questionnaire, and analysis was conducted using SPSS. Findings: The study found significant positive relationships between pro-environmental behaviour, green abilities, green motivation, green opportunities, employee environmental commitment, and employee performance. Employee environmental commitment was found to mediate the relationships between pro-environmental behavior, green abilities, green motivation, green opportunities, and employee performance. Additionally, green transformational leadership was found to moderate the relationship between employee environmental commitment and employee performance.Originality/Significance: This research contributes to theoretical knowledge by advancing understanding of the factors influencing employee engagement with environmental sustainability initiatives and organizational outcomes.
In Html : Read More
Download :

Name : The Role of Strategic Management in the Modernization of Public Administration in Ukraine
Author : Hanna Mуkhalchenko,Vadym Lukianykhin,Olha Zviahintseva,Mariia Turiianska,Ihor Soloviov
Abstract :
The current paper is aimed at researching the role and impact of strategic management in the public administration reforming process in Ukraine. Specifically, at how strategic planning proficiency, the effectiveness of decision-making, and the efficiency in resource allocation influence the success of modernization. Logistic regression employed on survey data from 230 public administration professionals shows that each of the strategic management practices in the sphere is positively significantly correlated with the success of modernization. Strategic planning proficiency registered an odds ratio of 1.86, which practically means a twofold level of the possibility of modernization success with each raising unit. Such indicators as the effectiveness of decision-making and efficiency of resource allocation are reflected by odds ratios of 1.63 and 1.73, which are quite speaking and point to the considerable importance of both these criteria in successful outcomes. The paper further explores the socio-demographic factors and their effect, which is positive for younger age and higher levels of education, while increase in professional experience do not influence the outcomes significantly. Of all the strategic management practices in this sphere, efficient strategic management in public administration is necessary for reforms to send a signal to some specific policy areas and to its professional development.
In Html : Read More
Download :

Name : Revealed Comparative Advantage and Competitiveness: An Analysis of India's Trade Potential with Central Asia
Author : Neelam Aarif,Dr. Radha Raghuramapatruni
Abstract :
Historically India shares a strong bonding with the Central Asian Republics (CARs), connected through the “Silk Route― . The Collapse of USSR, the countries of Central Asia became independent nations. The Central Asian region includes developing economies and is rich in variety of oil, gas and mineral resources. India has been exploring ways to accelerate and integrate its trade, economic and investment relations with these landlocked countries that also have huge geopolitical and strategic importance. Overall, India’s trade with the Central Asia still needs to be tapped to its fullest potential, but there are several initiatives that India has taken to enhance its economic engagement with the region. The current paper attempt to explore and identify the economic and trade relations between the Central Asian economies and India by adopting a series of methods involving intensity indices, various measures of comparative and stability indices. The results reveal an untapped potential between both the regions and complementarity of commodity trade that could be explored for further integration of trade between India and the Central Asian Region.
In Html : Read More
Download :

Name : Factors Affecting Purchase Intention through Online Shopping Sites During Covid-19 Pandemic: The Moderating Role of Gender
Author : Dr. M. Gurupandi,Dr. D David Winster Praveenraj,Dr. Shrinivas K,Dr. R.S.V. Rama Swathi,Dr. Vinayak Vishwakarma
Abstract :
This research seeks to answer the questions of what influences consumers' online shopping behaviour and whether or not demographic variable (Gender) played a role during the Covid-19 pandemic. Seven variables were examined for their potential impact on consumers' propensity to make purchases through e-commerce websites. Using regression analysis, we looked at how seven variables affected consumers' propensity to make purchases through e-commerce websites.Proof of 'Perceived benefits' (PB), 'Perceived ease of use' (PEU), 'Structural Assurance' (SA), 'Social Influence' (SI), and 'Trust' is provided in the study. This suggests that a buyer's preference for a particular purchasing behaviour can be affected by how much they like shopping online. The results of the research confirm that the theoretical model is applicable to online shoppers' intentions to make a purchase. This aids relevant scholars and stakeholders in their pursuit of an understanding of customer behaviour under a given set of circumstances. Keywords: Online shopping, Gender as Moderator, COVID-19, Purchase Intention
In Html : Read More
Download :

Name : An Analysis of Trade and Foreign Direct Investment between India and Australia
Author : Prof. Krishn A. Goyal,Teena Mertiya
Abstract :
Existing theoretical and analytical investigation shave acknowledged India's rising influence to the Australian economy, even though revealed that FDI and trade patterns have largely remained unexplored. Therefore, this paper is an attempt towards analyzing trade and foreign direct investment (FDI) trends between India and Australia.Secondary data has been used for analyzing over the period of past ten years from 2012to2022. According to findings, both FDI and trade have been expanding over the previous ten years. Further, results indicating a trade deficit for India since exports were erratically less than imports. Nevertheless, the relative trends produce a positive picture since export growth has outpaced import growth eight out of ten occasions. In addition, India clearly prefers to encourage FDI inflows instead of making outward investments in Australia. The relative trends indicating inbound FDI has outpaced outbound FDI seven out of ten occasions. Lastly, it’s not just India that is going to be benefitted but it will have a reciprocal effect. Australia's vulnerability to global risk will be minimized if India would be one of its top 3 export destinations, and can generate greater two-way investment, to diversify and protect from uncertainty.
In Html : Read More
Download :