Abstract Today marketing strategies influenced by social media. Social media empowers companies to inform, update, influence, and retain existing consumers easily and the other side social media share the feedback and reviews of customers. Social media marketing endows companies to generate perceived brand trust, brand loyalty and brand attitude among consumers to repurchase the companies' products and services. This research analyses the effect of social media marketing on Indian customers to repurchase branded products. Further, it explored the mediating effect of brand attitude, brand trust, and brand loyalty on consumer retention of brands (Branded products) among Indian consumers. Data was collected from 18 metropolitan cities of India through online questionnaire, for final analysis 521 responses was eligible after data cleaning. The study's results indicated that activities on social media marketing influenced Indian customer's repurchase intention of luxury products. Social media marketing professionals of companies required to keep updating the information of luxury products on social media for promoting and create awareness of luxury products. The information about high-quality, long-lasting, futuristic and the most important 'must have' attributes of sustainable luxury products can help in sustainable consumer retention or sustainable repurchase of luxury products. They also need to keep focusing and concentrate on social networking sites and other social media for feedback and reviews written by consumers. Social media marketing provides assistance to achieve brand loyalty, brand trust, and brand attitude. Finally, the implications and guidelines for the forthcoming research of this study are discussed in the final section.

Abstract The study mainly identifies the latent factors stimulating creative accounting practices. Creative accounting practices can be stimulated by various factors such as individual satisfaction, job security, market and analyst expectations, adherence to norms, effective management of financial variables, and handling of issues such as acquisitions and mergers. Concealing fraud and asset misappropriation can also be among these factors. To prevent these practices, companies should establish reliable internal control systems, ethical guidelines, and transparent financial reporting. By doing so, they can safeguard their reputation and credibility in the financial industry. Four major components or latent factors have been identified: External Issues, Financial Settlements, New Issues Management, and Individual Motives.

This study discovers the relationship between workplace spirituality and the dimensions of vigor, dedication, and engagement among female employees in higher education institutions. A quantitative research approach is adopted, utilizing structural equation modeling (SEM) with a cross-sectional design. The study focuses on a sample of 400 female academicians from universities in the Delhi NCR region, including Amity University Noida, Sharda University, GL Bajaj Institute of Management, and KR Manglam University. Convenience sampling is employed for the study purpsoe. The results indicate a positive impact of workplace spirituality on vigor, dedication, and engagement. The results have applications for businesses looking to increase engagement. Recognizing and fostering workplace spirituality can create an environment that promotes vigor, dedication, and engagement. Strategies such as fostering a sense of purpose, providing opportunities for spiritual practices or reflections, and encouraging supportive relationships can contribute to a positive work environment. Overall, this study provides valuable insights into the positive relationship between workplace spirituality and employee wellbeing, highlighting the importance of considering Spirituality in fostering a positive work environment.

Branding and building a brand image are important notions for all the industries as positive brand image leads to repetitive business and increased business. In service industry creating a brand image is even more significant because of its intangible nature. The customers of service industry themselves also become one of the factors of image building as they provide feedbacks and reviews about their experiences which may result in formation of positive or negative brand image for prospective customers. This study aims at studying the impact of demographics on star category hotels, where the product is intangible in nature and customer experience is the construct of image building. Also, the study will explore any relationship between purpose of stay and factors of image building. The study area chosen is Delhi and NCR as lot of star category hotels of various brands exists in the region. A structured questionnaire was developed to collect information from the 550 consumers. Results indicated that demographic characteristics like educational qualification, annual income and employment status creates a significant difference on image building but there is no significant difference created by age, gender, marital status, nationality and mode of information about the hotel on image building parameters identified. Further, analysis showed that there exists positive correlation between purpose of stay and image building parameters.

In the rapidly evolving landscape of the service industry, the role of Human Resources (HR) professionals has become increasingly complex and demanding. This paper explores the analytical competencies essential for HR professionals in the service sector through a comprehensive case study. The goal of the study is to pinpoint the crucial analytical abilities and subject areas that HR professionals need to be proficient in this fast-paced workplace. The research employs a mixed-methods approach, combining statistical tools and questionnaire survey with HR professionals from various service industry sectors. The data collected provides valuable insights into the analytical competencies most prized by HR practitioners and their perceived impact on organizational effectiveness.

Research users' intention to use mobile wallets and use the UTAUT2 model and add other factors such as Innovation Belief, Government Policy to investigate the use of mobile wallets in Vietnam. This study shows that behavioral intention to use mobile wallets of users in Vietnam is positively influenced by Social Influence, Effort Expectancy, Transaction Control, Hedonic Motivation, Mobile Wallet Policy dynamic. Usage behavior is positively affected by Favorable Conditions and Behavioral Intentions, and negatively affected by User Habits in Vietnam. These findings help managers and providers identify factors that influence the adoption of mobile wallets by Vietnamese users. Keywords: Behavioral, Begavioral intention, Effort expectancy, Government policy, Innovation Beliefs, Mobile wallet, Performance expectancy, UTAUT JEL Code: D90, E70, G40, O30, O38, O39

The impact of the coronavirus pandemic and the lockdown it triggered is clearly visible in the financial markets. But there is still no clarity on the deeper impact that it is having across businesses and industrial sectors. To empirically investigate the effect of announcement of COVID-19 lockdown on the volatility of share price of healthcare industry is the main aim of this study. Closing share prices on daily basis of Nifty Healthcare Index companies has been taken for analysis from pre and post period of COVID-19 lockdown announcement. Event study approach and t-test have been used to investigate the effect of aforementioned event, for which average annual returns have been calculated over various event windows such as (−15, +15), (−10, +10), (−5, +5) and (−2, +2). The result of the study reveals that the announcement of COVID-19 lockdown does not significantly impact the healthcare industry under various window periods except window period (−10, +10). Keywords: COVID-19, Event study, Healthcare, Lockdown, Nifty, Stock market.

The implementation of CSR by a company extends beyond legal compliance and entails measures that seem to advance some societal good, above and beyond the interests of the company. The main aim of the study is to investigate the impact of corporate social responsibility (CSR) on the sustainability of selected Automobile companies listed in the NSE. The study is based upon the secondary data collected from companies' annual reports and sustainability reports for last seven years ranging from 2014–2015 to 2020-21. The data is analysed using the statistical technique ANOVA and correlations using the SPSS software. The results of the study revealed that the change in the Environment sustainability has not improved during the study period, while the differences in the CSR expenditure of the automobile companies were found significant and the CSR expenditure has insignificant relation of profitability of the next year of the selected companies.

Smart consumers do thoughtful shopping practices by actively searching information relating to products/services with the intention of saving time, money and effort during their purchase process. The tremendous growth in information technology followed by lockdowns in Covid 19 accelerated the use of digital platforms in shopping and this has catapulted consumers' power over the market and modified traditional smart shopping habits. At the same time, after the economic and social paralyse caused by the pandemic, people started to show their inherent urge to go outside for physical shopping. In this backdrop this research is an attempt to know and measure the influence of various factors that are contributing to the consumers' online search for information and corporal visit at the shops for purchasing, known as webrooming behaviour. This research also shed light on the extent to which web roomers believe that webrooming behaviour in the 'new normal' is impacting their perception about smart shopping. As per the research, webrooming experiences engender the feeling of savings in time, effort, money, utility and empower to do the right purchase. Again, the webrooming behaviour echoed a significant favourable impact on the smart shopping perceptions of consumers. Likewise, it was able to prove that webrooming behaviour in the new normal stimulates smart shopping perception. Above all, irrespective of the demographic variables under study, consumers' smart shopping perception get influenced by their webrooming behaviour. Therefore, in this new normal scenario, retailers must develop efficient strategies that include updated websites and enticing store environments to combat the webrooming behaviour of smart customers.

The purpose of the study is to examine the impact of entrepreneurship education on the entrepreneurial self-efficacy (ESE) of the female engineering students of Odisha. A self-administrated questionnaire has been used to collect longitudinal data from randomly selected female students pursuing engineering in different affiliated and autonomous colleges including the private universities. The data have been collected twice over a period of three years from the students. 750 valid and reliable data have been collected and analysed using t-test, ANOVA and regression analysis. The findings of the study suggest that the present method of entrepreneurship education has improved the entrepreneurial self-efficacy of the female engineering students in the post-instruction period compared to the pre-instruction period. However, it is not sufficient enough in significantly improving the ESE since, the quality of entrepreneurship education is not significantly predicting the five dimensions of ESE. Furthermore, it has been noticed that the current educational system predominantly emphasizes the prediction of the searching and planning components of the ESE (Education System Effectiveness). In contrast, the remaining three crucial aspects, including marshaling, human resource implementation, and financial resource implementation, remain statistically insignificant.

Research study was executed in Delhi NCR region to understand the importance of reviews in the field of online home furnishing items. It is generally considered that people are wise and do not get distracted by the favourable or unfavourable reviews, they make their own decisions, use their own discretion and consult the features of the product very scientifically and they can't be influenced by emotional reviews. To understand all these things; this detail study was executed which revealed that reviews are really read by majority of the online buyers and it significantly impact on their buying behaviour too. Keywords: Reviews, Home Furnishing, Online, Buyers

Nepal is a country of abundant natural resources, rich culture, liberal policies, and a large number of young populations. With this vast diversity, it also has a high potential for economic connectivity, as Nepal is a top priority nation under India's 'Neighbourhood First' strategy. Indo-Nepal trade and economic cooperation are indispensable for both economies as well as for the growth of the South Asia region. The strategic interests of both countries coincide to a great extent based on their close geographical proximity. In addition to providing transit for nearly all of Nepal's third-country trade, India is the country's foremost trade partner and source of foreign investment. This study focuses on Indo-Nepal trade links and trade patterns. Analyses the breadth of Indo Nepal trade ties as well as possibilities for improvement. The findings of the study are substantiated by analysing trade volume and balance of trade for the period ranging between 2010 to 2020. The outcome of the study reveals that India accounts for over fifty percent of Nepal's overall trade volume during the period of study. Aforesaid findings support India's status as a vital trading partner for Nepal. Results endow with an immense future trade potential between India and Nepal. This study will help the policymakers, importers, exporters, and research scholars of both countries.

The purpose of the article is to highlight the impact of globalization factors on the formation of a modern effective management paradigm. The tasks of scientific research are focused on analysing the factors that will contribute to the organization of manageability in institutions of different levels.The study used a mixed method of research, which combines qualitative and quantitative approaches to holistically address current challenges and problems in the field of management in the context of modern globalisation. A total of 70 respondents - managers of large and medium-sized companies - took part in the study. The scientific novelty of the article lies in determining the balance of guidelines that form a management system in the modern socio-cultural space: the principles of fundamental management and the principles of management transformation.It is determined that the main problems are global competition, changes in geopolitical relations, cultural diversity, and certain environmental issues. The conclusions also note that the modern management model is characterized by flexibility and dynamism, which leads to a change in the principles of management and the public sector both in the theoretical and methodological strategic dimension and in the practically oriented operational manifestation. The management paradigm in the global world focuses on the inclusion of innovative elements that are gaining importance in the economic, social, or cultural life of society.