Purpose – Sales for products or services are happening online or offline. But the question is can we foresee a new era of sales without a salesman? Many companies are running short of qualified manpower. New generations are not willing to come into the sales field. So this is a burning situation to understand the variables which can force companies to establish their robust mechanism to make sales and generate revenue with minimal or no salesperson. Design/methodology/approach –A new scale is created and validated after confirmatory factor analysis deleting the outliers by the 'Mahalanobis Distance Test'. Onyx is used to create the model to reach the measurable scale of identified factors that influence the salesperson's performance.

Ateacher shares his/her knowledge, experience and skills with students, so that they can get benefits from it. However, some additional work or tasks may influence their teaching quality which further influences study of students. The study investigated how job stress, job satisfaction influence job performance of the faculty members of government colleges in Haryana (India). Determinants of job satisfaction (happiness at workplace, institution support, communication with colleagues) and job stress (workload) have been analyzed under this research. The data was collected from 162 respondents (teaching faculty) using convenience and snowball sampling methods. For the analysis, smart PLS was used according to hypotheses proposed in this study. Findings revealed that there is significant influence of happiness at workplace, institution support, and communication with colleagues on job satisfaction and workload also positively influence job stress. Further, job stress and job satisfaction significantly place an impact on the performance of the employees.

COVID 19 strike has changed every walk of life all around the world. FMCG sector was largely hit being necessity every citizen. It has not only changed buying behavior of consumers but even change buying patterns and preferences were also observed. Particularly in a country like India where people considering themselves as high immune citizen thereby giving less priority to health and hygiene products were found to focus on these products. Present study aims at identifying factors of consumers' buying behavior post COVID and impact on demographic factors on it. The study is exploratory in nature and a sample size 385 was chosen from Udaipur district of Rajasthan using purposive random sampling. Study identified three factors related with consumers' buying behavior post pandemic namely Adaptive, Protective and Transformative. Further study found that demographic factors age and income have largely not affected post pandemic consumers' buying behavior while educational qualification and occupation was found to influence consumers' buying behavior.

Rajasthan is becoming a great hub for higher education in India. According to the latest AISHE Report (2020-21), Rajasthan has the highest number of universities, i.e., 92, among all the states in the country, and it also ranks fourth in the list of states with the highest number of colleges after Uttar Pradesh, Maharashtra, and Karnataka. Although there has been a significant increase in the number of higher education institutions, they are facing many questions relating to quality. Rajasthan higher education institutions also have a long way to go on the path of quality improvement. Critically following the academic audit process for NAAC accreditation will automatically result in qualitative enhancement for the institutions. More and more institutions should be encouraged to take up the self-assessment process of academic audit for accreditation. The objective of this paper is to assess the Advantages resulting from academic audit in the universities of Rajasthan. For this purpose, a data sample of 206 student respondents from 11 selected universities in Rajasthan was analyzed using the multiple regression test. The outcome of the study revealed that five variables, i.e. the evaluation process, are well defined, Research is encouraged, University /College provides its services timely and responsively, Various units for guidance and counselling are established for the welfare of students, and it provides support to students for their all-round development. These are the advantages of academic audit in the universities of Rajasthan.

In the recent past, business information impacted accounting data through the development of science and technology solutions. Therefore, new requirements for accountants arise in the latest accounting environment. Current accounting training could not meet company requirements at all. To ensure reliable accounting, improve economic and financial management, improve economic efficiency, and preserve the socialist market economy effectively, there is a need for innovation in accounts management. This paper presents an approach to improve financial reporting transparency and increase usefulness using an Advanced Financial Structural Model(AFSM). Fair value accounting and asset-impairment accounting have been inherently deficient in the present account management system. According to legal and accounting theory, the source record of accounting data should have the legal proof. The conventional accounting system of 'mixed attributes' should be replaced with a network that maintains historical cost and fair value strictly in financial statements. The simulation analysis has been performed based on business strategies. Finally, the new model achieves 97.78% of efficiency for improving economic management and financial management.

Purpose – The study aims to reveal a relation between financial technology and Financial Literacy to Financial Inclusion of individual investors in Delhi, India. Design/methodology/approach –This descriptive study was grounded on primary information gathered using a well-designed questionnaire, which was circulated through the Internet. There were five-point scales for all variables whether dependent or independent in nature. The baseline data for the current study were collected by means of purposive technique of sampling from a sample of 684 participants. The GIF which is goodness of fit was verified by AMOS- analysis of moments structures using SEM- structural equation modeling approach.

The pandemic has pushed people into online spaces, digital education, and media literacy which is more significant than ever. Misinformation is occurring in the online internet space through various trolls and memes on social media platforms. These trolls and memes are usergenerated content that exists on various popular social media sites in the form of fake information. Memes and trolls have been weaponized by various communities to support their propaganda to reach out to the public. It is a powerful means of communication and also a primary source of information for people. This study aims to find out the understanding of meme culture among people. This research is to understand the pattern of information consumption and sharing of memes by people. This study is to analyze if meme influence and shape the opinion of people. It will be a quantitative research methodology. This research will be developed by using the empirical study through an online survey tool.

India is rapidly becoming one of the most popular travel destinations for people from other countries. India's rise as a popular destination for tourists may be attributed to a number of different causes. The expansion of medical tourism in India is one of the phenomena that the author of this study intends to examine. The complementary industries of tourism and healthcare both have enormous untapped potential for the nation in terms of both the creation of new jobs and the receipt of revenue from international markets. Today, medical tourism is quickly becoming an industry that is worth several billions of dollars.

This paper intends to compare the financial health of the two municipal corporations of Rajasthan. For the said purpose, the sample of Jaipur and Jodhpur municipal corporation have been taken into consideration and their revenue, expenditures and surplus/deficit have been taken as core variables and intra and inter corporation comparison have been made by making the use of hypotheses. The relevant hypotheses developed have been tested using ANOVA and t-test respectively. It has been found that there is no significant difference in revenue, expenditures and surplus/deficit of both the municipal corporations when compared to themselves over the period and among each other. It has been suggested to control on expenditures and make the best use of resources to generate revenue so that surplus can be maintained in each year of operations.

Purpose:High performance work systems (HPWS) has become important part for the orgnizations to meet the tough compition among the orgnization. The objective of current research is to inspect the relationship between HPWS and employee performance as well as to analyze the moderating role of organizational climate for making the strong relationship between HPWS and employee performance in the context of Saudi aviation sector. Design/ methodology/Approach: This study collected the data from front line management and worker of aviation sector. The data is collected with the help of well-developed questionnaire and sample size was consisted on 400 participants from April to June 2023. Results are extracted with the help of Smart PLS.

The extensive advancement of digital technology within the framework of the fourth industrial revolution presents potential consumers and stakeholders with a plethora of tools. However, determining the optimal digital path for transforming business strategies and models becomes challenging. The objective of this study is to pinpoint the most advantageous areas for investing in the digital transformation of business activities. The use of cross-iteration ranking technology allowed us to identify a wide range of relevant independent expert resources (25 organisations), based on their personal ratings, a set of available digital solutions for transforming business models and strategies (36 digital tools) was formed. Among them, the optimal areas for investment financial flows (5 digital technologies) were selected, which have the highest potential for modernising business processes. The obtained potential investment areas are medium and independent. It was found that the key area of investment in the digital transformation of business models and business strategies is automation and cybersecurity. Further research is aimed at expanding the sample of expert organisations (to increase the level of reliability) and modelling the likely development of certain types of business structures affected by digital transformation (to develop tools for preliminary determination of appropriate areas of digital development). Limitations of the study include the methodological framework, as well as the timeframe and scope of the dataset, which may affect the overall context and universality of the results.

Viral marketing (VM) is currently known as the viral marketing "holy grail.” Social networking is vying for a position in every aspect of our lives. New technology is transforming the landscape in which businesses operate. Digital technologies also greatly reduced information asymmetries between buyers and sellers. The examination of interactions between digital technology and environmental elements starts with a look at how consumer behaviour is changing as a result of proximity to a variety of online and mobile applications and devices. The science of online marketing has grown at an unprecedented rate since the dawn of the Internet age. A review of the literature base aids in categorising the topics studied and the fields that need to be researched further. This paper presents prior studies in the field of viral marketing and online customer behaviour. Between 1995 and 2019, 160 papers were reviewed; distributed in top marketing journals; and an analysis of important papers is presented. Viral marketing is a commercial strategy that sells a commodity across well-established social networks. Despite widespread scholarly and technical interest in viral marketing, the mechanisms that underpin successful viral marketing strategies remain poorly understood. The research on Viral Marketing and simulated environments is explored first, supplemented by a methodological context and, finally, managerial and theory- building ramifications. This paper is significant because it lays out the technique to be used in the future for online customer interaction using the Online Marketing platform, with a Model proposed.

Companies and brands have entered a new age since the rise of social media, one in which they must find more dynamic approaches to client interaction. More than two-thirds of Internet users are now within reach of this rapidly growing marketing channel, making it ripe with possibilities for establishing and strengthening a company's brand and reputation. There are new possibilities and benefits for brand management thanks to social media, but there is also a persistent challenge: assessing the impact of social media marketing operations on key brand success criteria. The study measures or evaluates the impact of social media marketing efforts on brand equity, preference, and loyalty. The final results confirms that SMMEs(Social Media Marketing Efforts) i n fl u e n c e Br a n d Eq u i t y si g n i fi c a n t l y a t 5 % l e v e l o f significance.Accordingly the various aspects related to SMMEs are also statistically significant as the P-value (0.00) < 0.05 (Standard alpha value). It is being observed that brand equity of boutique hotels is more influenced by brand image as compared to brand awareness.SMMEs (Social Media Marketing Efforts) by boutique hotels positively and directly influence consumer brand preference and brand loyalty as the measured correlation coefficient value is found be 0.944.