This study investigates the factors that influence the purchasing decisions of cell phone consumers. The phone market in India is booming. Customers' shopping decisions are influenced by the qualities of their mobile devices and their purchasing motivations. Customers use both their brains and their emotions while making a purchase. Determine how much cognitive and emotional activity influences a purchase decision. This study examines how these two factors affect customer decisions when purchasing a smartphone. The results were based on the correlation of these variables.

Financial inclusion is a critical issue for a country's social and economic development. Since the early twenty century, the Reserve Bank of India and the Government of India has taken various steps for financial inclusion, especially for rural area namely customer service centers, credit counseling centers, and the Kisan Credit Card (KCC). The present study was carried out to determine the effect of the Kisan Credit Card (KCC) scheme on farm households in both states Haryana and Punjab. We selected a total number of 240 respondents equally from both states. In this study, the researchers analyzed the age-wised perception of farmers and their impact on farm households, which have been playing a key role in the development of the agriculture base. The researchers have found that 30.40% of farmers were thinks positively about the KCC scheme in the age group of 31-40 years in both states. KCC scheme has been found very useful for an agricultural loan or crop loan. The significant differences in the perception of farm households toward the KCC scheme between both states have not been found.

Cost is a major concern for any small new venture. It is really very difficult for a new business to get a break even very soon. Recently the researcher has come across an entrepreneur, who is going to start her specialized clothing boutique, but was not sure about the product quantities to be ordered from different suppliers. She was very clear about the product's demand, designs, their sizes, suppliers, delivery cost and her major focus was on minimization of the cost. This research paper is about the problem statement of the boutique owner and how the Linear Programming has helped the owner in deciding the variables (which can impact the cost). LPPis an optimization technique in operation research, which can be of two types i.e. maximization (Sales, Profit) & minimization (Cost, Use of Resources, Waste Minimization). In this research paper, cost minimization is achieved, with the help of LPP. To determine the most economical product structure, a mathematical model was created. With the help of the mathematical model, the decision variables, objectives, constraints and non – negative constraints were elaborated first and then Excel- Solver is used to solve the model. LPP problem can be solved with different kind of methods; here the researcher has usedExcel-Solvertoprovide theoptimalsolutionfortheproblem.

Social media became an integral part of our daily life. Now people of every age group are spearing a significant time on social media for different purposes and interests. Our daily life decisions are influenced by social media. Along with other lifestyle impacts, social media directly hit to purchasing decisions of people. The present study aims to identify the impact of social media characteristics on buying intention of customers, particularly youth. For this study, the convenience sampling method was used and data has been collated from 148 respondents through a structured questionnaire. The finding of the study revalued that social media characteristics such as eWOM, increased visibility and reviews and rating have a significant positive impact on willingness towards buying the product or services.

Religious tourism is defined as travel centered on religious destination of the human faith and worship. The scope of this research study is about the 12 Jyotirlinga temples in India. This study aims to optimize a shortest path distance that links to the nearest railway and road ways destinations to these 12 shrines. A Traveling salesman model provides an optimum solution where the traveler visits a particular destination only once. The two matrices are built based on the railway distance as well as the express roadways distances. The connectivity to venerable destinations is the primary focus that can fulfill the supplements of any TSM model. The Google map connectivity can help to visualize the actual path of travel. The outcome of the end results can help the devotee to think for a systematic travel plan that can cover all these destinations in minimum time period and can be cost effective.

In today's corporate climate big turnaround plans take place by merger and acquisition. Mergers and Acquisitions are currently perceived to be the best method for expanding a business, and the banking industry is executing this model of business expansion more aggressively and this trend has been observed after 2017 to minimize the operational cost and complication and toenhance marginal profitability. This research paper assesses the impact of mergers and acquisitions on the number of bank branches and employeesfrom 2017 to 2020 in India's biggest bank,the State Bank of India. In this article, we examined whether some significant change took place in theNumber of Employees and Number of Branchesbefore and after the merger of SBI and found out an improvement in both. It has been observed, contrary to expectation, that Number of Employees and Branches both realized an upward trend after the merger. In this analysis, the linear regression technique was used to predict the future value of the Number of Employees and Number of Branches in SBI bank.

With increased focus on environmental protection and rising petro-fuel costs, the lower middle class is particularly hard pressed for conserving their funds for optimal utilization. Two wheelers are extensively used by this group for running household errands as well as a mode of transportation to work place or college/school. Electric two wheelers have found increasing acceptance among this class. Governmental support is also pushing for enhanced use of electric vehicles to assist Indian government in meeting their international commitments. This qualitative study is based on primary data collected using a structured questionnaire on usage of two wheelers, features of two wheelers that users consider as important, the perceived pros-and-cons of electric and petrol based two wheelers and the sources trusted by lower and lower- middle class people in taking decisions on purchase of vehicles. The study emphasizes the need to address battery/charging issues and performance concerns of electric two wheelers to increase their usage in India.

The size of electronic payment market(EPS) across the world was estimated in 2019 as at USD 3,286.52 billion and it's projection till 2027 is USD 17,643.35 billion amounting to CAGR of 23.7% during this period. Similar trend of EPS is seen in the Kurdistan region of Iraq. It is expected that EPS will be instrumental in improving the performance of region's economy by contributing in minimizing mismanagement of public assets, minimizing unemployment, reduction in unnecessary expenses, faster services. But, it is observed that the growth rate of EPS in Kurdistan region is slow compared to the global average. While searching for the reasons for less/slow acceptance of EPS in the region, the author realized that very few research studies are conducted on this topic and no research study in the country of Iraq. It was decided to explore this research gap. Hence, this study aims at ascertaining the opinion of customers of Kurdistan region in usage of EPS and identification of barriers in penetration of EPS in the region. To ascertain this, a descriptive study was conducted by designing a conceptual study model. Online survey of 260 customers from different parts of Kurdistan region having different occupation was conducted to collect required data. Customers' perception about security, trust and efficiency of EPS are the main factors which are responsible for EPS usage by the customers in Kurdistan region. The factors mainly responsible for security and trust in Electronic Payment System

This is essentially brilliant tidings for both Human Resources and the organizations. In most cases, Human Resources is a level apart when it comes to digital transformation, but Artificial Intelligence now gives Human Resources the opportunity to catch up. Artificial Intelligence can aid in the automation of repetitive work, speeding up the hiring process, reducing staff turnover, and improving employee engagement. The computers learn to mimic human behaviour and re-imagine what employees go through. Artificial Intelligence responds quicker in assisting in the extraction of ideas and conclusions that would otherwise require reams of labour or go unnoticed. Considering the emergence of AI in Human Resource Management, this study focuses on the importance of AI in the field of HR. It discusses the trends in HR in the age of AI and the various benefits of AI in Human Resource Management.

Green marketing and consumers for green products have evolved significantly in recent years. Attitude and belief of the consumer towards environmentally concerned behaviour have increasingly become more important. Awareness for environmental issues have increased in the customers and they are making targeted efforts toward environment protection. This research paper strives to ascertain how the antecedents - Environmental Knowledge (EK), Environmental Concern (EC), and Perceived Consumer Effectiveness (PCE) – of Environmentally Concerned Consumer Behaviour (ECCB) are related to it, especially in arriving at purchase decision of FMCG products.The research is a survey-based study of respondents who have recent purchase experience of FMCG products. All the three chosen antecedents show a positive relationship with ECCB. Except for EK, the other two, EC and PCE, show a significant contribution in determination of ECCB. This research study is beneficial to the businesses in deciding on the 4Ps of marketing for environment friendly FMCG products. It also provides insights for arriving at major marketing policy decisions, especially marketing communication. The study adds on to the existing knowledge base, both theoretical and practical, about the three antecedents - EK, EC and PCE - of ECCB.

This chapter is Business Case Study discusses about Omni Channel Marketing. The purpose of the case study is to make familiar with 'Bakery Business in India' and various 'Commercial Aspects' of major player “Monginis”. This is Qualitative Case Study Research as an Empirical Work based on various primary and secondary data. Multiple data collection methods were adopted to collect the data. This case study includes what were various decisions taken and strategies adopted by “Monginis” in the area of Branding and Distribution to survive and grow. Practicing as well as budding managers can learn that how a firm can establish itself in Food Sector specifically and remain competitive. “Monginis” was established by Hussein Khorakiwala in early 1956 as a small shop at Fort, Bombay ( now known as Mumbai) offering Cakes and Bakery products. Throughout the years since, the company's founders, suppliers, and other partners had worked together to develop a brand identity in the market that has helped the company expand into what it became.