Pacific B usiness R eview I nternational

A Refereed Monthly International Journal of Management Indexed With THOMSON REUTERS(ESCI)
Editorial Board

Prof. B. P. Sharma
(Editor in Chief)

Dr. Khushbu Agarwal
(Editor)

Ms. Asha Galundia
(Circulation Manager)

Editorial Team

Mr. Ramesh Modi

Archives
2020
2019 2018
A Refereed Monthly International Journal of Management
November 2018

Name : Index
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Name : Extended DuPont Ratio Analysis of Indian Information Technology Companies
Author : Dr. T. MANJUNATHA, Praveen Gujjar J
Abstract :
The economic development of the country depends on the development of adequate infrastructure facilities. The country’s growth and development has inter-linkages with many sectors. All the sectors require facilities from the information technology (IT) companies for the development infrastructure. Analysts can obtain useful information by analyzing company's recent financial statements and comparing the results with other companies in the same sector. Traditional DuPont model is used to provide performance information based on DuPont profitability analysis. We test whether extended DuPont model can be used to measure the performance of Information Technology companies in Indian context. We use twenty five Indian information Technology Companies five year data and we have calculated return on equity (ROE) by using extended DuPont model. Empirical analysis of the study shows that return on equity is better in creating positive shareholders value and also we found that extended DuPont model can be used to measure the performance of Information Technology. This paper suggests that further study can conducted by using extended DuPont model in other industries to see if it can explain the total variation in ROE as it has in the Indian Information Technology companies.
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Name : Environmental Marketing: A Strategy towards Sustainability
Author : Dr. Uma M.H., Ms. Varsha P.S.
Abstract :
Environmental Marketing has recently emerged as one of the most important marketing techniques in the present Global Business Environment. It is a holistic marketing concept and is perceived as a promotional tool in order to build the trust of the customers. The planet is facing a severe threat of sustainability due to increasing environmental pollution and degradation, and global warming as a result of energy crisis and greenhouse gas emissions. This phenomenon is being realized by everyone with the frequent occurrence of natural disasters. The society is more concerned with natural environment and hence the organizations have begun to modify their businesses to address the societies these new concerns. Marketing, being the major concern in business, should catch such a phenomenon as an opportunity and use environmental marketing campaign to address the environmental issues. If the firm wants to be in green business and green marketing, the first and the foremost thing is to make sure that the consumer is aware about environmental issues that the product (green product) attempts to address. It should also make sure that customers are delighted with the product and its value added benefits.
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Name : Exploring the Influence of Trust on E-Tail Customer Loyalty
Author : Dr. Jogi Mathew
Abstract :
Online retail business is prospective business format for the next generation having high growth potential currently. The growth potential of the online retail business in India has attracted leading international players like Amazon, eBay etc and their entry would increase competition in this business segment. A loyal customer is steady with the company particularly in making regular purchases and has a good perception towards the company. A loyal customer will recommend other prospective purchasers to the e-tail firm through word of mouth. The analysis result apparent from the data concluded that Customer loyalty is directly influenced by Trust. Trust takes in to consideration the previous experience and will ultimately lead to customer loyalty. When trust goes beyond a certain level it will become commitment. Customer satisfaction along with trust is an indicator of customer loyalty. For further research, a qualitative analysis has good scope for research to get e-tail customers feedback using in-depth analysis.
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Name : Academicians Investment Behavior: A Study on Demographic Attributes
Author : Dr. Saloni Raheja
Abstract :
Investors make investments in order to maximize their wealth. For this, the investors need to make rational decisions in order to have the best returns. So, the objective of the study is to study the relation among the demographic factors and the factors affecting investment decisions. The data was collected from 208 academicians from different colleges in Jalandhar city. The study found that there was relation among some of the demographic factors and there was no relation among the some of the demographic factors and the factors affecting investment decisions.
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Name : A Web Browser Extension based CAPTCHA By-passing technique
Author : Mukund Kumar, Shashank Kaushik, Raja Siddharth Raju, Dr. Mukesh Kumar, Dr. Prateek Jain
Abstract :
The internet has been playing an increasingly important role in our daily life, with the availability of many web services such as email and search engines. However, these are often threatened by attacks from computer programs such as bots. CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart) is a computer program which helps the server-side entity to determine whether the access is requested by a human or someone else. CAPTCHA is used so as to defend the automated programs, bots or hacker to use restricted areas of the areas and to prevent unauthorized access to the users account. CAPTCHA is widely used by various websites while a person tries to login as to prevent spams or any other harmful attacks. But CAPTCHA solving nowadays, has become an issue for humans. This paper will focus on CAPTCHA and its uses in addition to the study of various CAPTCHA breaking techniques that are proposed for a practical overview.
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Name : The Impact of Intellectual Capital and Employee Size on Bank Profitability: A Comparative Study of Islamic and Conventional Banks in Pakistan
Author : Muhammad Haris, HongXing Yao, Gulzara Tariq, Hafiz Mustansar Javaid, Ali Malik
Abstract :
This study compares the magnitude of the impact of the value-added intellectual coefficient (VAIC) and large employee size on the profitability of Islamic and conventional banks in Pakistan. To examine the impact of intellectual capital (IC) on profitability, the graphical method and t-test are used. The robust results of this study suggest that value-added intellectual coefficient (VAIC) has the higher positive impact on the profitability of conventional banks than Islamic banks, while human capital efficiency (a component of VAIC) has the higher positive impact on the profitability of Islamic banks than conventional banks. This study has found lower profitability for conventional and Islamic banks having large employee size. The t-test comparison indicates that conventional banks have the higher mean profitability and value-added intellectual coefficient than Islamic banks. Overall, the findings of the study suggest that investment in human capital has potential to engender higher value forthe sustained growth of banks.
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Name : Entrepreneurial Orientation and Innovative Performance within Firm: The Moderating Effect of Market Orientation in manufacturing SMEs
Author : Shoaib Asim, Cai Li, Habib Ur Rehman, Atia Javed, Bilal Aslam
Abstract :
Organization has been defined as a combination of many resources that work in coordination to achieve the desired results. Some resources are tangible while some are intangible. The latter ones include Entrepreneurial Orientation (EO) and Market Orientation (MO). Like others, their effective deployment results in improved performance. This study aims at empirically investigate the influence of EO on the performance of Small and Medium Sized Enterprises (SMEs). At the same time, the study will also look at the role of market orientation (MO) as a moderator between the relationship of EO and firm innovative performance. The questionnaire survey for the study was conducted among 213 manufacturing SMEs. The findings of the study reveal that EO positively influence the firm innovative performance. The results also indicate the moderating role of MO in the subject relationship. Majority of the prior studies on EO and MO have been investigated in direct relationship with organizational performance in developed countries. This study thus fills the gap in the literature by examining the moderating role of MO in the EO-performance relationship.
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Name : Abusive Supervision and Subordinates’ Retaliation: The Mediating Role of OCB
Author : Ms. Farah Samreen, Dr. Muhammad Amir Rashid
Abstract :
The present study aims to investigate a mechanism which enables a subordinate to respond to abusive supervision.A total of 920 subordinates were surveyed in groups, where focal person reports abusive supervision, the support he or she gets from peer group members and counter-productive work behavior towards supervisor and organizational citizenship behavior towards organization is reported by focal person’s peer. Hierarchal regression and process macro were used to analyze the data. The results show that organizational citizenship behavior-peer group and organizational citizenship behavior-organization play mediating role between abusive supervision and counter-productive work behavior towards supervisor.
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Name : The Impact of Promoter Shareholding on Firm Value and Financial Performance: Empirical Evidence from Listed Firms in India
Author : Dr. K T Vigneswara Rao, Prof.Parameshwar H.S., KothaBhima Ajay, Aditya Yadav Aradhyula
Abstract :
Corporate governance plays a vital rolein the determination of value and performance of listed firms across the world. In India, majority of listed companies are owned and managed by promoters and their ownership holding makes an impact on the corporate value and performance. The focus of this study is to examine the impact of promoter shareholding on the firm value and performance by using a sample of NIFTY 500 Index non-finance companies during the financial year 2012 to 2016. We applied panel data regression method for empirical analysis to capture the dynamics and impact of both time series and cross-sectional dimension of data.The study results reveal a significant positive relationship between promoter shareholding and firm value of sampled firms. This study observed that the financial performance of sampled firms is negatively affected by AGE, GROW and LEV of the sampled firms. Further, the empirical results reveal no relationship between promoter shareholding and financial performance of sampled firms.
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Name : A Study on the Effect of Launch of Reliance Jio on Other Telecommunication Service Providers in India
Author : Alaknanda Lonare , Rachana Swamy, Shreyas Shrivastava, Vashishth Shah
Abstract :
The entire world today has made itself so used to telecommunication that it would collapse if it’s taken away. Globalization has made telecommunication an integral part of the infrastructure of the Indian economy. India has a huge subscriber base using both, the fixed lines and mobile phones and thus making India the second largest subscriber base in the world and world's third largest Internet user base. It has one of the lowest call tariffs in the world. Big players like Vodafone, Airtel and Idea Cellular dominated the Indian telecommunication sector. All these service providers were competing mainly based on the pricing factors. But suddenly a new service provider Reliance Jio entered the picture and shook the telecommunication sector of India with their free services for six months. They offered free voice calls, free 4G internet and free SMS. This affected the old players in a huge way as customers started opting for Jio, leading to strategic changes being made by the other service providers. This research paper mainly focuses on how the entry of Reliance Jio in the telecommunication sector has affected the other service providers and how much it has led to customer switching.
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Name : Corporate Governance Characteristics and Operating Cash Flow as Determinants of Dividend Payout: Evidence from Pakistan
Author : WALEED MALIK, ALI RAZA SATTAR
Abstract :
Grounded in the agency theory as underpinning, the current study designed to examine the Corporate Governance Characteristics and Operating Cash Flow as Determinants of Dividend Payout in Pakistan. The statistical population included a non-financial sector companies in Pakistan Stock Exchange for the period of 2017. A quantitative data collection was to be analyzed and compares the effects on the selected variables. Data analysis was carried out with the help of SPSS 22. The Ordinary Least Square (OLS) method was to be applied to record their observation of the theory variables. The purpose of this study showed that Corporate Governance Characteristics such as board size, CEO duality, individual ownership and managerial ownership and operating cash flow including firm size with form of dividend payout in Pakistan listed companies.
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Name : Corporate Governance in Family Businesses – A Review
Author : Dr. Raghuveer Kaur, Hamitesh Singh
Abstract :
Family Businesses form the pillars of most economies across the globe. These businesses are a major contributor to wealth creation and employment creation which at the same time have ensured that quality products and services reach to the consumer. Most successful multinational business has commenced their operations as Family Businesses and has successfully grown to be multinational brands. These businesses they have their own set of strong points as well as weaknesses. Like any other business, corporate governance is as much of concern here. Since being family owned and family run, the issue of corporate governance is usually neglected with one school of thought claiming absolutely no need. With the growing competitiveness in the market and with Family Businesses going public, the business or firm cannot avoid implementation of the corporate governance norms for fair and transparent functioning. The paper reviews the literature available with the aim to identify the weaknesses/ limitations of Family Businesses and provide suggestions with the way that these can be overcome. With the help of readily available researched work, a detailed SWOT analysis has been carried out of the existing Family Businesses so as to identify their strong points, know their weaknesses, capitalise of their opportunities and overcome their threats.
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Name : Economic Update
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Name : Stats Window
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Name : Editorial
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