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A Refereed Monthly International Journal of Management Indexed With THOMSON REUTERS(ESCI)
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2020
2019 2018
A Refereed Monthly International Journal of Management

Growth and Expansion of Life Insurance Industry in India: A Comparative Study of Public and Private Sector

Author

Dr. Chandan

(M.B.A., Ph.D)

Contact No.:- 09478382707

E-mail:- chandan3149@gmail.com

Abstract

The purpose of reforms in Indian economy especially in Indian Life insurance sector was to make the economy more market oriented. Due to these reforms the insurance sector was opened to private players. As a result new private life insurers started their business in Indian life insurance sector and a big chunk of life insurance businessgone in the hands of private players and the monopoly of public sector player (LIC)was finished. In the light of widening of the life insurance market there is a need to conduct fresh research on growth and expansion of lifeinsurance industry in India.The present study reveals that the private sector shows more growth as compared to public sector in terms of total premium during the period of the study. However, both public and private sector shows negative growth in number of policies issued. Moreover, the life insurance industry expanded itself mainly in areas other than metro and urban areas. It is suggested in the study that IRDA should start mass campaign to educate people regarding the need of life insurance which will help the life insurance companies to cover untapped market.

Keywords: expansion, growth, IRDA, Life Insurance, LIC, private players, total premium

Introduction

The social and economic development in the Indian economy is based on the service sector which is the fastest growing sector. The era of liberalization has brought about a rapid change in the service industry which has converted Indian economy from agricultural based economy to service-based economy and also infused competition.The Indian insurance sector which is part of the financial service sector is also very wide. It was initially monopolized by the public sector but with the economic reforms undertaken by government of India, the insurance sector was also opened to the private sector so as to avail of the immense growth potential of this sector.At present there are 23 private life insurance companies operating in India. The entry of many private life insurance companies in life insurance market has affected the performance of public sector player and has given the customer a choice other than LIC. This has also led to growth of life insurance industry in India especially after the post reform period.

Review of Literature

Rao (1999) studied the growth and pattern of life insurance industry.The period chosen for the study was 1960-61 to 1993-94 which was further divided into two periods i.e. from 1960-61 to 1983-84 and 1984-85 to 1993-94.The life insurance business was found lower in terms of coverage and contribution to national income and savings during the study period which implied that LIC had a great potential to grow in future.

Krishnamurthy and et al. (2005) studied the growth and status of Indian insurance sector after liberalization.The study revealed that LIC served better in rural areas while private sector insurance companies gave more importance tourban areas and metro cities.

Bhatia and Sharma (2008) in their study attempted to review and assess the performance of Indian services sector since the economic reforms launched.According to the studythe business of private insurance companies increased rapidly.

Singh and Garg (2008) in their study analyzed market share of both life insurers and non-life insurers in the public as well as private sector. The study highlighted that LIC and private insurers respectively held a market share of 87.44 and 12.56 per cent during 2003-04.The size of the life insurance market increased with the growth of theeconomy and concomitant increase in the per capita income. This resulted in a favorable growth for LIC (15.63%) and private new insurers (17.63%) in 2003-04. Acomparatively higher growth of the later was due to a very small base.

Pasricha and Arora (2009) in their paper studied the recent scenario of life insurance industry in India in the light of various changes like liberalization, privatization, and globalization.The study pertained to the period 2000-01 to 2006-07.The study found LIC registered a growth of 0.6 per cent while private insurers registered a growth rate of 92.4 percent in terms of new offices opened. The growth of premium income of LIC (21.3%) was also found to be lesser than private players (250.4%).

Rajendran and Natarajan (2009) in their study compared the overall performance of Indian Life Insurance Corporation of India between pre- and post-Liberalization era (1957 to 2007).The study showed that LIC’s business in India as well outside India had an increasing trend.

Pasricha (2009) in his doctoral research appraised the performance of LIC.The study was based on secondary data covering 27 years from 1980-81 to 1999-2000 (period prior to IRDA) and 2000-01 to 2006-07 (period after IRDA).The study concluded that LIC had grown in terms of branches during the study period.The most of the business of LIC was procured during the last quarter of year.The study suggested that LIC should concentrate on north eastern states of country. The number of offices and cash counters should be increased.

Selvakumar and Priyan (2010) in their paper studied the recent scenario of life insurance in India and the prospects for private sector.The study highlighted that the insurance companies were increasingly tapping the semi-urban and rural areas to take across the message of protection of life through insurance cover.

Choudhary and Kiran(2011) studied the recent life insurance scenario and changes in number of offices of Indian life Insurers andgrowth of premium income in Indian life insurance Industry.The period of study was 2006-07 to 2010-11. It was found that life insurance industry expanded tremendously from 2000 onwards in terms of number of offices and premium income.

Arif (2015) studied the trends and pattern of life insurance industry in India. The study pertained to the period of 10 years from 2003-04 to 2012-13.The study found that after privatization the life insurance industry showed an increasing trend in terms ofotal premium, number of new policies issued and number of offices opened. but in the life insurance industry showed the decreasing trends.

Objectives of the study

1. To study the sector-wise growth of life insurance industry in India during post liberalization period.

2. To analyse the region-wise expansion of life insurance industry in India during post liberalization period.

3. To evaluate the impact of number of new policies issued and number of total offices of public and private life insurers on their total premium with the help of multiple regression model.

Scope of the Study

The scope of study is limited to public and private sector life insurance companies operating in India.

Period of the Study

The period of study for the analysis of life insurance industry is of ten years from 2006-07 to 2015-16.

Research Methodology

The study is based on secondary data. These data have been collected from various sources namely annual reports of IRDAI and annual reports of public and private life insurance companies operating in India. The study has also used some relevant information from the website of Insurance Regulatory and Development Authority of India (IRDAI).The sector specific data ontotal premium, number of policies issued and number of offices, have been used to study the comparative growth and expansion of life insurance industry.

Data Analysis and Statistical Techniques

The data have been analyzed with the help of growth rate over previous year and Compound Annual growth rate (CAGR). The coefficient of variation has also been used to assess the inter-year variation of the data. The normality of the data has been confirmed through Jarque-Bera normality test. The non-normal data has been transformed by using Box-Cox transformation technique. Two samplet-testhas been applied to test thesignificance of mean difference between public and private sector on various issues. The Levene’s test has been applied to check the homogeneity of variance. In some cases whereassumption of homogeneity of variances is not met Welch t-test has been applied. To test thesignificance of mean difference between the officesin three groups of cities/areas (metro, urban and unclassified), the WelchAnova test has been applied because the assumption of homogeneity of variances is not met. The post-hoc analysis has also been carried out with the help of Games Howell post-hoc test to identify the groups that are significantly different from each other. Themodel of multiple linear regression has been used to examine the impact of new policies issued and number of total offices on total premium of life insurance industry. The assumptions of multiple linear regression model have been tested through various statistical tests. The assumption of normality of residuals has been checked through Jarque-Bera test. The assumption of no autocorrelation has been tested through Durbin Watson statistic. The assumption of no multicollinearity is tested through value of tolerance and Variation Inflation factor. The main hypotheses of the study have been formulated at appropriate places of the study and accepted or rejected at 5 per cent level of significance.

Growth of Life Insurance Business in India

With the entry of private insurers in life insurance business in India, it was expected that some proportion of new business would go in the hands of private life insurers. In order to study the impact of privatization an attempt has been made to study the growth of life insurance business in terms of policies and premium income of Indian life insurance industry.Premium is an amount paid periodically or once to the insurer by the insured for covering his or her risk. The growth of life insurance business in India is presented in Table 1.

The table reveals that the total premium of life insurance industry rose from `1560 billion in 2006-07 to `3669.43 billion in 2015-16. This amount is more than two times of the premium received in the initial year of the study. The total premium of life insurance industry registered a growth rate of 8.92 per cent during the period of the study. Further, the life insurance industry reported positive growth over previous years in all the years of the study except 2011-12. Sector-wise, the table exhibits that the LIC’s total premium increased from `1278.22 billion to `2664.44 billion registering a growth rate of 7.62 per cent during the period of the study. Moreover, the public sector life insurer registered a positive growth in all the years of the study except 2011-12 in receipt of total premium. On the other hand, the total premium of private sector rose from `282.53 billion to `1004.99 billion registering a much higher growth rate (13.53%) as compared to public sector life insurer during the period of the study. The private sector life insurer recorded a positive growth in all the years of the study except 2011-12 and 2013-14. The Coefficient of Variation was 0.20 and 0.26 for public and private sector respectively which revealed that the public sector player was more consistent in terms of total premium receivedas compared to private sector.

Table 1 reveals that the total policies issued by life insurance industry showed a fluctuating trend during the period of the study. In the initial three years of the study (2007-08 to 2009-10), the life insurance industry showed a positive growth while in the next five years (2010-11 to 2014-15), the life insurance industry showed a negative trend. However, in 2015-16, the life insurance industry was able to revive and grew by 3.21 per cent over 2013-14 in terms of number of new policies issued. The industry showed a decline of 5.31 per cent during the period of the study. Sector-wise the total policies issued by LIC decreased from 382.29 lakh to 205.47 lakh during the period of the study. The public sector player showed a fluctuating trend over theperiod of study. There are five years (2007-08, 2008-09, 2010-11, 2012-13 and 2014-15) in which LIC recorded a negative growth rates over previous years whereas in the remaining years the company registered a positive growth over previous years. During the period of the study the public sector player recorded a decline of 6.02 per cent in total number of policies issued. On the other hand the private sector registered a growth of 67.40 per cent in 2007-08. In 2008-09 the growth over previous year was reported to be 13.19 per cent. After 2008-09 the private sector of life insurance industry registered a negative growth up to 2014-15. However, the private sector was able to revive in 2015-16 by recording a growth of 7.93 per cent over 2014-15. The private sector declined by 2.43 per cent in all the years of the study. The Coefficient of Variation was 0.20 and 0.35 for public and private sector respectively which showed that the public sector player was more consistent as compared to private sector in terms of new policies issued.

The normality of data has been tested through Jarque-Bera test. The Jarque-Bera statistic (Table 1) reveals that the data for total premium and total policies for public and private sector is normally distributed at 5 per cent level of significance. The value of Levene’s statistic (4.40, p=0.05)between public and private sector for total premium reveals that the assumption of equality of variances is not met. To test the significancedifference in the mean of total premium of public and private sector life insurers’, Welcht-test has been applied. The value of t (8.085, p=0.00) depicts that there is significant difference in the mean total premium of public and private life insurers. Hence the null hypothesis that there is no significant difference in the

Table 1: Sector-wise Growth of Life Insurance Business in India

Year Total Premium (` Billion) Total Policies (Lakhs)
Public Sector Growth over Previous Year Private Sector Growth over Previous Year Industry Growth over Previous Year Public Sector Growth over Previous Year Private Sector Growth over Previous Year Industry Growth over Previous Year
2006-07 1278.22 - 282.53 - 1560.75 382.29 - 79.22 461.51 -
2007-08 1497.89 17.19 515.61 82.50 2013.50 29.01 376.13 -1.61 132.62 67.40 508.75 10.23
2008-09 1572.88 5.01 644.97 25.09 2217.85 10.15 359.13 -4.52 150.11 13.19 509.24 0.09
2009-10 1860.77 18.30 793.69 23.06 2654.46 19.69 388.63 8.21 143.62 -4.32 532.25 4.51
2010-11 2034.73 9.35 881.65 11.04 2916.38 9.85 370.38 -4.70 111.14 -22.61 481.52 -9.53
2011-12 2028.89 -0.29 841.82 -4.52 2870.71 -1.57 357.51 3.47 84.42 -24.04 441.93 -8.22
2012-13 2088.03 2.96 783.98 2.91 2872.01 0.04 367.82 2.88 74.05 -12.28 441.87 -0.01
2013-14 2369.42 13.48 773.59 -1.35 3143.01 9.43 345.12 -6.17 63.60 -14.11 408.72 -7.50
2014-15 2396.67 1.15 884.33 14.32 3281.00 4.39 201.71 -41.55 57.37 -9.80 259.08 -36.61
2015-16 2664.44 11.19 1004.99 13.64 3669.43 11.83 205.47 1.86 61.92 7.93 267.39 3.21
CAGR 7.62 13.53 8.92 -6.02 -2.43 -5.31
Mean 1979.19 740.71 2719.91 335.41 95.08 431.22
C.V. 0.20 0.26 0.22 0.20 0.35 0.21
Jarque-Bera statistic 0.40 p=0.81 normally distributed at 5 per cent level of significance 1.89 p=0.38 normally distributed at 5 per cent level of significance 3.20 p=0.20 normally distributed at 5 per cent level of significance 1.17 p=0.55 normally distributed at 5 per cent level of significance 1.65 p=0.43 normally distributed at 5 per cent level of significance
Levene Test of equality of variances 4.40,p=0.05 equality of variances not assumed 2.27, p=0.14 equality of variances assumed
Two sample t-value 8.085 degrees of freedom= 13 p=0.00 significant at 5 per cent level of significance 9.586 degrees of freedom= 18 p=0.00 significant at 5 per cent level of significance
Mean Diff. 1238.47 239.61

Note: Total Premium Exclude specialized insurers and Standalone Health Insurers

Source: IRDA Annual Reports of various Years

Figures in parentheses denotes market share

Figure 1: Graph Representing Sector-wise Growth of Life Insurance Total Premium in India

Figure 2: Graph Representing Sector-wise Growth of Life Insurance Total Policies in India

mean of total premium of public and private sector life insurers’ during the period of the study stands rejected and the alternative hypothesis that there is significant difference in the mean of total premium of public and private sector life insurers during the period of the studystands accepted at 5 per cent level of significance. To test the significance difference in the mean ofnew policies issuedby public and private sector life insurers’, t-test has been applied because the assumption of homogeneity of variances (Levene statistic=2.27, p=0.14) is met.The value oft(9.586, p=0.00) depicts that there is significant difference in the mean of new policies issuedby public and private sector life insurers. Hence the null hypothesis that there is no significant difference in the mean ofnew policies issued by public and private sector life insurers’ during the period of the study stands rejected and the alternative hypothesis that there is significant difference in the mean of new policies issuedby public and private sector life insurers during the period of the study is accepted at 5 per cent level of significance.

Region-Wise Expansion of Life Insurance Industry in India

According to the regulations framed by the IRDA the life insurers in India irrespective of their sector have the obligations towards rural and social sector. Therefore, it is important to studythe location wise set up of officesby lifeinsurers in India. The data on the region-wise distribution of offices of life insurers are presented in Table 2.

The table depicts that as on 31.3.2007, 64.71 per cent of the offices of life insurers operating in India were situated in unclassified areas followed by urban (25.06%) and metro cities (9.78%). The share of unclassified areas continued to increase and reached to 72.98 per cent in 2011.After 2011, the share of urban areas in terms of number of offices started increasing and percentage of offices in unclassified areas started decreasing. The percentage share of unclassified areas reached to 53.12 per cent in 2016.In 2008, the share of metro cities in number of offices increased to 10.53 per cent. After 2008, the metro cities recorded a fluctuating trend and reached to 31.83 per cent in 2016.Sector-wise it was evident from the table that LIC had 2301 offices in 2007 out of which only 10.12 per cent offices were in metro cities. The big chunk of offices (68.19%) of LIC was found to be in unclassified areas.After 2007, the share of unclassified areas continued to increasewhile the share of urban areas continued to decline till 2012.The shareof unclassified areas in offices of LIC found to be 73.14 per cent in 2012.The share of urban areas found to be 16.29 per cent in 2012.After that the unclassified areas and

Table 2: Area-wise Expansion of Life Insurance Industry in India in terms of Total Offices

(As on 31st March)

Public Sector

Private Sector

Total Industry

Region/Areas

Year

Metro

Urban

Unclassified

Total

Metro

Urban

Unclassified

Total

metro

urban

Unclassified

Total

2007

233

(10.12)

499

(21.69)

1569

(68.19)

2301

(100)

316

(10.29)

848

(27.60)

1908

(62.11)

3072

(100)

549

(9.78)

1347

(25.06)

3477

(64.71)

5373

(100)

2008

311

(12.33)

468

(18.55)

1743

(69.11)

2522

(100)

628

(9.82)

1169

(18.29)

4594

(71.88)

6391

(100)

939

(10.53)

1637

(18.36)

6337

(71.09)

8913

(100)

2009

338

(11.15)

529

(17.45)

2163

(71.38)

3030

(100)

927

(10.55)

1594

(18.14)

6264

(71.30)

8785

(100)

1265

(10.70)

2123

(17.96)

8427

(71.32)

11815

(100)

2010

347

(9.36)

550

(16.92)

2353

(72.40)

3250

(100)

897

(10.20)

1555

(17.73)

6316

(72.03)

8768

(100)

1244

(10.35)

2105

(17.51)

8669

(72.13)

12018

(100)

2011

363

(10.76)

560

(16.61)

2448

(72.61)

3371

(100)

769

(9.40)

1428

(17.46)

5978

(73.12)

8175

(100)

1132

(9.80)

1988

(17.21)

8426

(72.98)

11546

(100)

2012

365

(10.56)

563

(16.29)

2527

(73.14)

3455

(100)

741

(9.60)

1393

(18.06)

5578

(72.32)

7712

(100)

1106

(9.90)

1956

(17.51)

8105

(72.57)

11167

(100)

2013

368

(10.43)

614

(17.41)

2544

(72.14)

3526

(100)

703

(10.40)

1519

(22.47)

4537

(67.12)

6759

(100)

1071

(10.41)

2133

(20.73)

7081

(68.84)

10285

(100)

2014

372

(7.68)

617

(12.75)

3850

(79.56)

4839

(100)

676

(10.91)

1926

(31.09)

3591

(57.98)

6193

(100)

1048

(9.49)

2543

(23.05)

7441

(67.44)

11032

(100)

2015

378

(7.75)

622

(12.75)

3877

(79.50)

4877

(100)

705

(11.45)

1867

(30.32)

3584

(41.77)

6156

(100)

1083

(9.81)

2489

(22.55)

7461

(32.36)

11033

(100)

2016

380

(7.76)

1349

(27.57)

3163

(35.33)

4892

(100)

1287

(20.82)

2176

(35.21)

2716

(43.97)

6179

(100)

1667

(15.05)

3525

(31.83)

5879

(53.12)

11071

(100)

Jarque-Bera statistic

6.93 p=0.03 non-normal data at 5% level

0.68,

p=0.711 normal data at 5% level

18.6

p=0.00

non-normal data at 5% level

8.13,p=0.07 normal data at 5% level

0.57,p=0.75 normal data at 5% level

0.10, p=0.10 normal data at 5% level

0.70, p=0.70 normal data at 5% level

0.40,p=0.81 normal data at 5% level

1.96,p=0.37 normal data at 5% level

2.92,p=0.23 normal data at 5% level

8.13,p=0.01 non-normal data

Metro: 10, 00,000 and above

Urban: From 1, 00,000 to 9, 99,999

Unclassified: Other Places or Rest of places

Figures in parenthesis are percentages

Table 2 (a): Calculation of One Way Annova and t-testafterBox-Cox Transformations of Non-Normal Data

Public Sector

Private Sector

Life Insurance Industry

Total

Year

Metro

( Rounded value of λ=5)

Urban

Unclassified

( Rounded value of λ=0)

Metro

Urban

Unclassified

metro

urban

Unclassified

Public Sector

Private Sector

2007

686719856393

499.00

7.35819

316

848

1908

549

1347

3477

2301

3072

2008

2909390022551

468.00

7.46336

628

1169

4594

939

1637

6337

2522

6391

2009

4411471739168

529.00

7.67925

927

1594

6264

1265

2123

8427

3030

8785

2010

5030919566507

550.00

7.76345

897

1555

6316

1244

2105

8669

3250

8768

2011

6302794178043

560.00

7.80303

769

1428

5978

1132

1988

8426

3371

8175

2012

6478348728125

563.00

7.83479

741

1393

5578

1106

1956

8105

3455

7712

2013

6748994797568

614.00

7.84149

703

1519

4537

1071

2133

7081

3526

6759

2014

7123848901632

617.00

8.25583

676

1926

3591

1048

2543

7441

4839

6193

2015

7717186558368

622.00

8.26282

705

1867

3584

1083

2489

7461

4877

6156

2016

7923516800000

1349.00

8.05928

1287

2176

2716

1667

3525

5879

4892

6179

Jarque-Bera statistic

1.59,p=0.45 data is normal at 5% level of significance

0.68,p=0.71 data is normal at 5% level of significance

0.31,p=0.85 data is normal at 5% level of significance

0.57,p=0.75 normal data at 5% level of significance

0.10, p=0.10 normal data at 5% level of significance

0.70, p=0.70 normal data at 5% level of significance

0.40,p=0.81 normal data at 5% level of significance

1.96,p=0.37 normal data at 5% level of significance

2.92,p=0.23 normal data at 5% level of significance

0.76

p=0.68 normal data at 5% of significance level

1.30 p=0.51 normal data at 5% level of significance

Levene’s statistic

10.68, p=0.00 equality of variances not assumed

14.34, p=0.00 equality of variances not assumed

6.32, p=0.00 equality of variances not assumed

1.55, p=0.22 equality of variances assumed

Welch F-statistic

56.06, p=0.00 significant at 5% level of significance

38.61 p=0.00 significant at 5% level of significance

76.36 p=0.00 significant at 5% level of significance

t-statistic

-5.22 degrees of freedom=18,p=0.00

Source: Author’s own calculations

Table 2(b): Test of Mean Differences throughGames HowellPost-HocTest

Public Sector

Private Sector

Life Insurance Industry

Metro Versus Urban

Metro Versus unclassified

Urban Versus unclassified

Metro Versus Urban

Metro Versus unclassified

Urban Versus unclassified

Metro Versus Urban

Metro Versus unclassified

Urban Versus unclassified

Mean difference

5533318999362.90

5533318999992.16

629.26

-782.60

-3741.70

-2959.10

-1074.20

-6019.90

-4945.70

Sig.

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

Source: Author’s own calculations

FIGURE 3: GRAPH REPRESENTING SECTOR-WISE SHARE OF OFFICES IN METRO REGION/AREAS

FIGURE 4: GRAPH REPRESENTING SECTOR-WISE SHARE OF OFFICES IN URBAN REGION/AREAS

FIGURE 5: GRAPH REPRESENTING SECTOR-WISE SHARE OF OFFICES IN UNCLASSIFIED REGION/AREAS

urban areas showed a fluctuating trend. In 2016, the share of unclassified areas was recorded to be 35.33 per cent. The urban areas recorded share of 27.57 per cent in the last year of the study.A very small proportion (7.76%) of offices of LIC was in metro cities in 2016. In case of private sector majority of offices were situated in unclassified areas till 2012. After 2012, the share of unclassified areas started declining and reached to 43.97 per cent in 2016. The metro and urban areas did not show uniformity in their share in terms of offices of private sector during the period of the study. Only 20.82 per cent of the offices of private sector were situated in metro areas during 2016. In the last year of the study the urban areas had only 35.21 per cent offices of private sector life insurers.

The normality of the data has been verified with the help of Jarque-Bera normality test. All the data except offices in metro and unclassified region/areas are found to be normal at 5 per cent level of significance. To transform non-normal data into normal data Box-Cox transformation technique has been used. The optimal value of lambda comes to be 5 for metro areas and 0 for unclassified areas.

For public sector,the value of Levene’s statistic (20.15, p=0.00) reveals that the assumption of equality of variances between three groups is not met. Therefore, totest the significance of difference between the mean of officesof public sector in three groups of regions (metro, urban and unclassified), WelchAnovahas been applied. The Welch F-statistic (56.06, p=0.00) reveals that there is a significant differencebetween the mean of three groups. Hence the null hypothesis that there is no significant difference in the mean of officesof public sectorlife insurer inthree groups of regionsduring the period of the study stands rejected and the alternative hypothesis that there is significant difference inmean of officesof public sectorlife insurer inthree groups of regionsduring the period of the study is accepted at 5 per cent level of significance. To test which group is significantly different Games Howell post hoc test has been applied.The results of the test reveals that mean difference of offices of metro areas versus urban areas, metro areas versus unclassified areas and urban versusunclassified areasis significantly different at 5 per cent level of significance.

For private sector, the value of Levene’s statistic (14.34, p=0.00) reveals that the assumption of equality of variances between three groups is not met. To test the significance of difference between the mean of officesof private sector in three groups of cities/areas (metro, urban and unclassified), Welch Anova has been applied. The Welch F-statistic (38.61, p=0.00) reveals that there is a significant differencebetween the mean of three groups. Hence the null hypothesis that there is no significant difference in the mean of officesofprivate sectorlife insurer inthree groups of regionsduring the period of the study stands rejected and the alternative hypothesis that there is significant difference inmean of officesofprivate sectorlife insurer inthree groups of regions during the period of the study is accepted at 5 per cent level of significance. To test which group is significantly different Games Howell post-hoc test has been applied. The results of the test reveals that mean difference of offices of metro areas versus urban areas, metro areas versus unclassified areas and urban versusunclassified areas is significantly different at 5 per cent level of significance.

For life insurance industry, the value of Levene’s statistic (6.32, p=0.00) reveals that the assumption of equality of variances is not met. Therefore, to test the significance of difference between the mean of officesof total life insurance industry in three groups of regions (metro, urban and unclassified), Welch Anova has been applied. The Welch-statistic (76.36, p=0.00) reveals that there is a significant differencebetween the mean of three groups. Hence the null hypothesis that there is no significant difference in the mean of officesof life insurance industry inthree groups of regions during the period of the study stands rejected and the alternative hypothesis that there is significant difference inmean of officesoflife insurance industry inthree groups of regions during the period of the study is accepted at 5 per cent level of significance. To test which group is significantly different Games Howell post-hoc test has been applied. The results of the test reveals that mean difference of offices of metro areas versus urban areas, metro areas versus unclassified areas and urban versusunclassified areas is significantly different at 5 per cent level of significance.

To test the significancedifference in the mean of number of offices of public and private sector life insurers, t- test has been applied. The value of Levene’s statistic (1.55, p=0.22) reveals that the assumption of equality of variances between two groups is met.The value of t (-5.22, p=0.00) reveals that there is significant difference in the mean of number of officesof public and private sector life insurers. Hence the null hypothesis that there is no significant difference in the mean ofnumber of offices of public and private sector life insurers’ during the period of the study stands rejected and the alternative hypothesis that there is significant difference in the mean of number of offices of public and private sector life insurers during the period of the study is accepted at 5 per cent level of significance.

Relationship between Total Premium with Number of Policies and Offices of Life Insurers

The Pearson Correlation Coefficient is estimated to understand the relationship betweentotal premium (dependent variable), number of policies and number of offices (independent variables)of Life Insurers. Table 3 presents the relationship between the variables.

Table 3: Inter-Correlation between Total Premium, Policies and Offices

Variables

Public Life Insurance

Private Life Insurance

Life Insurance Industry

Total Premium

Total Premium

Total Premium

Total Premium

1

1

1

Sig.

Policies

-0.731*

-0.280^

-0.705*

Sig.

0.01

0.432

0.023

Offices

0.953**

0.539^

0.680*

Sig.

0.00

0.108

0.030

*Correlation is significant at 5 per cent level of significance

**Correlation is significant at 1 per cent level of significance

^Correlation is not significant at 5 per cent level of significance

Dependent variable is total premium

The results in the above table reveal that significant positive correlation exists between total premium and offices (0.953, p=0.00) of public sector life insurer. Hence null hypothesis stands rejected and alternate hypothesis that there is significant relationship between total premium and policies is accepted at 5 per cent level of significance . The strong negative correlation is found between total premium and policies (-0.731, p=0.01)of public sector life insurer. Hence null hypothesis stands rejected and alternate hypothesis that there is significant relationship between total premium and offices is acceptedat 5 per cent level of significance . The results in the same table reveal that moderate positive insignificant correlation exists between total premium and offices (0.539, p=0.108) of private sector life insurers. Hence null hypothesis stands accepted that there is no relationship between total premium and policies at 5 per cent level of significance . The week and insignificant negative correlation is found between total premium and policies (-0.280, p=0.432)of private sector life insurers. Hence null hypothesis stands accepted that there is no relationship between total premium and offices at 5 per cent level of significance. The results in the above table reveal that strongpositive correlation exists between total premium and offices (0.680, p=0.030) of life insurance industry. Hence null hypothesis stands rejected and alternate hypothesis that there is significant relationship between total premium and policies is acceptedat 5 per cent level of significance . Thestrong negative correlation is found between total premium and policies (-0.705, p=0.023) of life insurance industry. Hence null hypothesis stands rejected and alternate hypothesis that there is significant relationship between total premium and offices is acceptedat 5 per cent level of significance .

Impact of Number of Policies and Offices on Total Premium of Public Sector Life Insurer (LIC)

The multiple regression analysis is carried out to study the impact of two independent variables namely total policies issued and total offices ontotal premium (dependent variable). The assumption of normality of residuals has been tested through Jarque-Bera Test (Table 5). From the table it is clear that residuals are normally distributed at 5 per cent level of significance. The assumption of no auto correlation is tested through Durbin-Watson Test. According to rule of thumb, the value of Durbin-Watson statistic should be less than or equal to 2.50.The Durbin-Watson statistic (1.60) confirms that no auto correlation exists in the data.The assumption of no multicollinearity in data is tested throughvalue ofTolerance and Variation Inflation Factor. The value ofTolerance and Variation Inflation Factor (Table 7) reveals that there is no Multicollinearity in the data. The multivariate regression analysis is presented in Tables 6 and 7.

Table 5: Level of Normality of Residuals for Public Life Insurer through Jarque-Bera Normality Test

2006-07

2007-08

2008-09

2009-10

2010-11

2011-12

2012-13

2013-14

2014-15

2015-16

Predicted Values

1402.27

1500.46

1725.34

180033.35

1882.82

1917.11

1952.20

2539.56

2515.45

2523.32

Residual value

-124.05

-2.57

-152.46

27.41

151.90

111.77

135.82

-170.14

-118.78

141.11

Jarque-Bera- Statistic

1.18, p=0.55 Normally distributed at 5 per cent level of significance.

Table 6: Regression Statistics Model Summary and Calculated Value of Durbin-Watson

Regression Statistics Model Summary

Calculated Value of Durbin-Watson

R

R Square

Adjusted R square

Standard error of the estimate

0.953

0.909

0.883

149.46

1.60

The analysis reveals that the value of R is 0.953 which shows that there is very high degree of correlation exists between studied variables. The value of adjusted R square is 0.883 which means that 88.30 per cent variation in the total premium is explained by two independent variables namely total policies issued and total offices.

The value of F (34.89, p=0.00) in Table 7 reveals that the model used in this problem is statistically significant. Hence it supports the validity of the regression model. The relative importance of each variable in the model has been depicted through t-value presented in Table 7.

Table 7: Impact of number of offices and Policies on Total Premium of LIC through Multiple Regression Analysis

Coefficients

t value

Sig.

F value

Sig

Collinearity Statistics

Independent Variable

Dependent Variable

Unstandardized Coefficients

Standardized Coefficients

34.89

0.00

Tolerance

Variation Inflation Factor

B

Standard Error

Beta

Constant

Total Premium(` Billion)

251.39

651.74

0.386

0.711

Policies

(in Lakhs)

0.288

1.14

0.04

0.252

0.808

0.382

2.61

Offices

0.452

0.08

0.99

5.35

0.001

0.382

2.61

The developed regression equation is as follows:

The Regression Equation= Y = a + β1 (X1) + β2(X2)

Where

Y= Dependent Variable (Total Premium)

a= Constant

β1=Unstandardized coefficient

β2= Unstandardized coefficient

X1= number of policies

X2=number of offices

Based on Table 7 we can derive the following equation:

Total premium =251.39+0.288(Number of Policies Issued) +0.452((Number of offices)

The value of t for policies (0.252, p=0.808) reveals that the number of policies issued has no statisticallysignificant impact on total premium at 5 per cent level of significance. It means that one unit increase in policies does not have any significant impact on total premium. Thus the null hypothesis that the total premium is independent of number of new policies issued stands accepted at 5 per cent level of significance. The t value for number of offices (5.35, p=0.00) depicts that the number of offices has significant direct impact on total premium at 5 per cent level of significance.Thus one unit increase in offices will increasetotal premium by ` 45.20 crore. Hence the null hypothesis that the total premium is independent of number of officesstands rejected and alternative hypothesis that the total premium is dependent on number of offices is acceptedat 5 per cent level of significance.

Impact of Number of Policies and Offices on Total Premium of Private Life Insurers

The multiple regression analysis is carried out to study the impact oftotal policies issued and total offices on total premium (dependent variable) of private life insurers. The Jarque-Bera test statistic confirms the normality ofresiduals (Table 8).To test that no autocorrelation exists in the data; Durbin-Watson statistic has been calculated. The Durbin-Watson statistic (1.34) shows that no auto correlation exists in the data. The value ofTolerance (0.63) and Variation Inflation Factor (1.56) shows that there is no Multicollinearity in the data. The multivariate analysis is presented in Tables 9 and 10.

Table 8: Level of Normality of Residuals for Private Life Insurer through Jarque-Bera Normality Test

2006-07

2007-08

2008-09

2009-10

2010-11

2011-12

2012-13

2013-14

2014-15

2015-16

Predicted Values

318.18

475.86

707.25

741.23

841.41

927.25

854.20

834.83

864.60

842.31

Residual value

-35.65

39.74

-62.28

52.45

40.23

-85.43

-70.22

-61.24

19.72

162.67

Jarque-Bera Statistic

1.03, p=0.59 Normally distributed at 5 per cent level of significance.

Table 9: Regression Statistics Model Summary and Calculated Value of Durbin-Watson

Regression Statistics Model Summary

Calculated Value of Durbin-Watson

R

R Square

Adjusted R square

Standard error of the estimate

0.929

0.864

0.825

87.77

1.34

Table 9 reveals that the value of R is 0.929whichdepicts that there is strong degree of correlation exists between dependent and independent variables. The calculated value of adjusted R square is 0.825.The value of adjusted R Square reveals that82.50 per cent variation in the total premium (dependent variable) is explained by two independent variables of the study.

The value of F (22.20, p=0.00) in Table 10 reveals that the model used in this problem is statistically significant. It means that the model of regression used to solve this problem is valid. To know the relative importance of each variable in the model, the value of t has been calculated and given in Table 10.

Table 10: Impact of number of offices and Policies on Total Premium of Private Life Insurers through Multiple Regression Analysis

Coefficients

t value

Sig.

F value

Sig

Collinearity Statistics

Independent Variable

Dependent Variable

Unstandardized Coefficients

Standardized Coefficients

Tolerance

Variation Inflation Factor

B

Standard Error

Beta

22.20

0.00

Constant

Total Premium(` Billion)

338.90

121.57

2.78

0.02

Policies

(in Lakhs)

-5.59

1.03

-0.94

-5.42

0.00

0.63

1.56

Offices

0.13

0.02

1.10

6.35

0.00

0.63

1.56

The developed regression equation is as follows:

Y = a + β1 (X1) + β2(X2)

Where

Y= Dependent Variable

a= Constant

β1=Unstandardized coefficient

β2= Unstandardized coefficient

X1= number of policies

X2=number of offices

Based on Table 9 we can derive the following equation:

Total Premium =338.90+ (-5.59) (Number of Policies Issued) +0.13((Number of offices)

The value of t for policies is-5.42 (p=0.00) which shows that that the number of policies issued has significant inverse impact on total premium at 5 per cent level of significance. Thus one unit increase in policies will lead to decreasein total premium by `559 crore. Hence the null hypothesis that the total premium is independent of number of new policies issued stands rejected and alternative hypothesis that the total premium is dependent on number of new policies issued is accepted at 5 per cent level of significance. On the other hand thevalue of t for offices is (6.35, p=0.00) which depicts thatthe number of officeshas direct impact on total premium at 5 per cent level of significance. It means that with one unit increase in offices, the total premium increases by `13 crore. Thus the null hypothesis that the total premium is independent of number of officesstands rejected and alternative hypothesis that the total premium is dependent on number of offices is accepted at 5 per cent level of significance.

Impact of Number of Policies and Offices on Total Premium of Life Insurance Industry

Before conducting the regression analysis for life insurance industry, theassumption of normality of residuals has been confirmed through Jarque-Bera Normality test (Table 11). There is no auto correlation exists in the data which is confirmed through Durbin-Watson statistic (1.98). The value ofTolerance (0.99) and Variation Inflation Factor (1.00) shows that there is no Multicollinearity in the data.

Table 11: Level of Normality of Residuals for Public Life Insurer through Jarque-Bera Normality Test

2006-07

2007-08

2008-09

2009-10

2010-11

2011-12

2012-13

2013-14

2014-15

2015-16

Predicted Values

1594.69

2092.44

2662.82

2605.17

2727.45

2820.77

2647.04

2935.14

3570.66

3542.87

Residual value

-33.94

-78.94

-444.97

49.28

188.92

49.93

224.96

207.86

-289.66

126.55

Jarque-Bera Statistic

1.40, p=0.49 Normally distributed at 5 per cent level of significance.

Table 12: Regression Statistics Model Summary and Calculated Value of Durbin-Watson

Regression Statistics Model Summary

Calculated Value of Durbin-Watson

R

R Square

Adjusted R square

Standard error of the estimate

0.937

0.877

0.842

250.64

1.98

The calculated value of R (0.937) in Table 12 shows that there is high correlation among variables of study. The value of adjusted R Square reveals that 84.20 per cent variation in the total premiumis caused by two independent variables used in this study.

The value of F (24.98) presented in Table 13 is significant at 5 per cent level of significance which shows thatthe regression model used in this problem is valid. The t-value presented in Table 13 is used to know the relative importance of each variable in the model.

Table 13: Impact of number of offices and Policies on Total Premium of Life Insurance Industry through Multiple Regression Analysis

Coefficients

t value

Sig.

F value

Sig

Collinearity Statistics

Independent Variable

Dependent Variable

Unstandardized Coefficients

Standardized Coefficients

Tolerance

Variation Inflation Factor

B

Standard Error

Beta

24.98

0.00

Constant

Total Premium(` Billion)

294.21

612.67

4.07

0.0

Policies

(in Lakhs)

-4.24

0.87

-0.64

-4.85

0.00

0.99

1.00

Offices

0.19

0.04

0.61

4.65

0.00

0.99

1.00

The developed regression equation is as follows:

Y = a + β1 (X1) + β2(X2)

Where

Y= Dependent Variable

a= Constant

β1=Unstandardized coefficient

β2= Unstandardized coefficient

X1= number of policies

X2=number of offices

Based on Table 9 we can derive the following equation:

Total Premium =294.21+ (-4.24) (Number of Policies Issued) +0.19((Number of offices)

Table 13 reveals that the value of t for total policies (-4.85, p=0.00) is significantat 5 per cent level of significance which means that new policiesissued has significant inverse impact on total premium of life insurance industry.It means that one unit increase in policies will lead to decreasein total premium of`424 crore. Hence the null hypothesis that the total premium is independent of number of new policies issued stands rejected and alternative hypothesis that the total premium is dependent on number of new policies issued is accepted at 5 per cent level of significance. Thevalue of t for offices is 4.65 (p=0.00) which shows thatthe number of total officeshas significant directimpact on total premium of life insurance industry at 5 per cent level ofsignificance.It meansthat one unit increase inoffices will enhance the total premium by `19 crore. Hence the null hypothesis that the total premium is independent of number of officesstand rejected and alternative hypothesis that the total premium is dependent on number of officesat 5 per cent level of significance.

Conclusions and Suggestions

The growth of life insurance industry is mainly assessed through the amount of premium income received and number of policies issued by the life insurance industry. After the entry of private players in the life insurance industry, the life insurance industry witnessed a remarkable growth in the total premium received in India. During the period of the study the total premium of the life insurance industry grew at the rate of 8.92 per cent. Sector-wise, the private sector recorded much higher growth of 13.52 per cent as compared to the growth of LIC of 7.62 per cent in terms of total premium. The inter-year variation was also found to be lesser in case of LIC than that of private players in case of total premium received for all the periods of the study. In case of total policies issued, the life insurance industry recorded a negative growth of 5.31 per cent during the period of the study. Although both public and private sector players also showed a negative growth in terms of policies issued but private sector players showed less negative growth as compared to public sector. The significant difference in the mean of total premium of public and private sector has been found at 5 per cent level of significance. Similarlythe significant difference in the mean of total policies of public and private sector has been found at 5 per cent level of significance. The study reveals that the life insurance industry has expanded itself mainly in the areas other than urban and metropolis. The same trend has been found in the public and public and private sector. The significant difference is found in the mean of number of offices set up in urban, metro and unclassified areas both for public and private sector as well as for life insurance industry. Therefore the life insurers should also expand in metro and urban areas in order to increase the reach of life insurance business in these areas.

The results of regression analysis depicts that the total policies issued by life insurance industry has significant but inverse impact on life insurance premium while number of offices has significant positive impact on total premium of life insurance industry. In case of public sector, the total policies issued have no statistically significant impact on total premium whereas the number of offices has significant and positive impact on total premium. In case of private life insurers, the total policies issued have significant inverse impact while offices have significant positive impact on total premium. Therefore, it is suggested that the life insurers should try to increase the number of policies by covering more people with life insurance. Moreover,IRDA should start mass campaign to educate people regarding the need of life insurance which will help the life insurance companies to tap untapped market.

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