The triangle of equity, efficiency, and thecost has been the predominant topic of the discussion among health economists and health policy analysts for decades. The cost of healthcare is the principle of health equity and obstructs the healthcare inclusion in developing countries like India, where seventy-five percent of the population is not covered by any state sponsored health insurance. There have been efforts for healthcare inclusion in recent years, but it is too little too late. In case of achronic disease like diabetes, the life time cost of the care is too high to adhere to the medication regimen. The efficient use of resources can help making healthcare available at reduced cost. This paper represents efficiency analysis of a diabetic clinic over the measurement period of three months. We have used Data Envelopment Analysis (DEA) models as the efficiency measurement tool. The model uses the average number of physicians and allied health professional as input while an average number of patient served (with same service level) as output. Theresult indicates that the efficiency of diabetes clinic is 0.937 and it still has thescope of improvement. The paper further discusses the reason for thegap and recommends managerial implication of the analysis.

This study offers and validates a comprehensive approach to explain thelevel of awareness and usage of micro packs have been studied and with an objective to identify the most popular brands, a profile of the most recollected brands has been prepared. In order to attain these objectives a sample of 500 respondents belonging to three cities of Punjab; Jalandhar, Amritsar and Ludhiana and Union territory of Chandigarh was drawn. Judgment sampling was adopted for selecting the respondents. It was however; found that a majority of respondents were aware of the availability of most brands of micro packs in different product categories. However, there is a relatively lesser awareness regarding the availability of micro packs of health care category as compared to the other product categories. Most of the consumers who are aware of the existence of micro packs of products were actually using them as well. The analysis has shown that micro packs of all the products were used more by the respondents of lower income categories in comparison to the higher income categories.

This study investigates the mediating role of competitive strategies on the relationship between external social capital and firm performance. The data of the study were obtained through surveys responded by the managers of five-star hotels. 300 valid questionnaires were considered in the analysis. Firstly, validity and reliability analyses of the questionnaire were made. Hierarchical moderated regression analysis was used to test the research hypotheses. The findings indicate that external social capital has a positive effect on the firm performance. External social capital has a positive effect on competitive strategies. Furthermore, it was found that competitive strategies are partially mediated between external social capital and firm performance. In brief, hotels should not only learn but also implement these strategies to achieve competitive advantage.

Economics is a broad study of the pecuniary conditions of a country and of the effects of various policy decisions of the government and the central bank. Every trivial change creates a domino effect, triggering several pros and cons to be discussed in the subsequent phase. The following event study dwells into the minutiae, interpretation and conclusions of the recent financial exercise of ‘Demonetization’ on stock market. This study deals with one of the most important questions that whether or not Indian stock market overreacted during the stock specific news. The impact of it on sectoral indices and sectoral growth is moreover an important issue of concern. The study deals with it by undertaking sample studies of few of the sectors and impact on them. With a sample period of 81 trading days, 9th November 2016 as the event day and an event window of 10 prior days from the event day, this study provides a qualified swot of the situations in a comprehensive manner. The methodology consisted of sample selection (i.e. Stock market), defining a sample period, defining an event window, estimation period, expected return hypothesis, AR & CAR and significance testing. Results concluded that Banks (Public/Private), Financial Services and PSUs yielded positive returns while a stark difference was seen on sectors like Realty along with Auto, IT and media. A detailed analysis of the above drawn conclusions will help us in understanding the effect of this decision in a more actualized and expounding way. The report duly acknowledges the support of individuals and backup from various sources (duly mentioned) in felicitating this study.

There is general narrative that Free Trade is beneficial for one and all. We find that since 2001 when the tariff liberalization started, trade deficit has been increasing for most of the countries including India. In India, the said benefits of Free Trade are not accruing even as number of industries continue to shut down. As a result of lowering down of tariffs, imports have been increasing. It has been perceived that protective tariffs cannot be imposed because of our commitments in World Trade Organisation (WTO). However, we find that other countries have made use of flexibilities in WTO and have not only made use of non tariff barriers but also of the protective tariffs to safeguard their respective economies. The present paper seeks to make an enquiry into the possibility of imposing protective tariffs for guarding the interests of our economy in general and industry in particular. Given the structure of our trade with different categories of commodities, we have analysed the effect of protective tariffs on the imports. Our results show that the increased tariff in the budget proposals (Union Budget 2018-19) have reduced the imports to the tune of $4.97 billion, in seven months, which is 7.5% decline, compared to the same period for previous year. Also, imports from China have decreased by $2.97 billion which is a 20% decrease compared to the previous year.

The paper explores the influence of faculty’s digital skills on the learning experience of students. Student’s background and their specialization’s influence the way they perceive digital literacy of the faculties. Digital literacy of a faculty makes them more accessible and transparent when it comes to student interactions. The real-time feedback and ability to respond instantly adds more value to the interactions. The existing millennial generation of students is more comfortable with digitalization of teaching and learning and therefore it is critical to update the academic approach towards higher education. Digitalization has made learning and education globally accessible anytime anywhere.

Organizational improvement methods for success in the market have always been desirable for researchers and managers of the organizations; in this regard, attitudes to the capabilities and their impact on the performance of organizations are more important. Among the capabilities, innovation and marketing capabilities play a vital role in creating competitive advantage and superior marketing performance. However, little research has looked at these capabilities and their combined role on the organization's performance. The preset study provides a more comprehensive look at the relative contribution of innovation and marketing capabilities, their complementary role, and marketing support capabilities in organizational performance. With a resource-based approach on 100 small and medium-sized industrial organization located in the industrialized cities of the Markazi Province, the research suggests that innovation and marketing capabilities are positively and significantly related to the organization's performance; moreover, These capabilities interact with each other to create synergy to achieve superior organization performance.

The brand's special value, with the nature of the features and credits that can increase or decrease the added value created by product or service, is an important indicator in obtaining feedback from marketing activities on the brand. In this research, the relationship between precious sales promotion and brand equity dimensions in the garment industry in the country has been investigated. The present research is applied in terms of purpose and based on the data gathering method, the research is descriptive and in terms of data analysis method, it is considered as correlation and structural equations. The required information was collected using a questionnaire from 107 samples of the statistical population including all customers of the brand (male clothing manufacturer) in Tehran and then analyzed using the LISREL software. The results of this research indicate that there is a positive and significant relationship between sales promotions and brand equity and its four dimensions (perception of quality, brand image, brand awareness and brand loyalty). The results of this research can help managers and marketers to make future plans for brand development through precious tools as brand advertising.

The aim of this paper was to identify factors influencing green consumer purchase behaviour for organic apparel products in India. Based on the scholarly journals from national and international publications, the research gap was recognized. And scholar has found factors such as Green Trust, Green Motive, Green Perceived Value and Green Attitude having strong influential capabilities on purchasing preferences for organic apparel products. It was also noticed that various generation cohorts as Gen X, Gen Y and Gen Z exhibit uniqueness in their consumption pattern for such products. In addition, consumer’s transition towards organic clothing is on rise in India recently due to increase in environmental, health and social hazards associated with conventional apparel products. Conceptual framework for green consumer purchase behaviour has been developed based on above identified factors by researcher. The findings of such work will aid retailers, marketers and research community alike in gaining better insight into green consumers mindset and leverage alignment of promotional strategies towards organic clothing market growth in India.

In the era of digital media this is right time for hospitality companies to utilize the power of social media not only for branding, marketing but also to increase the customer engagement which improves customer satisfaction and lead generation and retention. As per statistica.com records we have more than 2 billion active users on Facebook from all parts of the globe, with this huge user base of Facebook there would be incredible benefits can be accrued by the companies that can effectively use social media. Hospitality industries can utilise social media for conveying information about their brand, active engagement of customers in the form of reviews and proactively managing customer grievances by giving immediate response. This is very much applicable for travel and hospitality companies, as per the inclination of the people to use social media for researching their vacation destination, sharing their vacation experience, and reviewing the places they have travelled or stayed. This paper explains the use of social media by the hospitality industry.

Information retrieval is a field that relates to the way of collecting, managing and retrieving data using different techniques. In this paper we have discussed the background activities through which the information is provided to the user in the form of multimedia content. Effective retrieval of information includes use of detectors and trackers that tracks the information on the basis of the logs of the previous searches. A video search engine working depends upon the operations such as crawling, indexing and finally ranking. Various ranking based criteria are involved to retrieve the best result to the user from the large quest of data. The main purpose of the use of various techniques within a search engine is to support and manage a large number of audio-visual contents. Search engine optimization is a well practice technique to provide the ranking and assigning the appropriate position to the sites over a search engine. This paper represents the various works done by different researchers in the field of information retrieval and the future use of the video search engines along with the current trends and technologies used by different video search engines.