dynamic change in the HR approach for managing employee and employer relationship. Employee's retention has become the major concern for the management. The Psychological Contract has been of increasing interest for HR departments as it can be used to measure factors impacting behavior in the workplace. The present research work aims at examining the relationship between psychological contract and employee's retention. This is done by integrating finding of different factor of Psychological contract on retention management. In the present study a sample of 83 employees working in service organization was taken up. The components of Psychological contract and their attitude toward retention policies and their outcome were rated at 1 to 5 Likert scale. The results of study are discussed and implications for HR managers are highlighted. Key Words: Psychological Contract, Employees Retention, Retention Management,

Current research paper has been diverting perception of consumers on Durable Products Brands through E-Advertising in rural as well as urban markets by using a regression analysis. In general word consumer perception is cognitive or thinking process and an individual's activities, emotions, feelings etc. are based on his perception of his surroundings or environment. This research will help many marketers to understand consumer perception in today's cut throat competition. Keyword: Consumer perception, Durables products, Brands, Marketing.

Brands are one of the most valuable assets of a company . High brand equity levels are known to lead to higher consumer preferences and purchase intentions. Brand Equity measures like Brand Awareness , Perceived Quality, Price and Brand Association and Brand Identity Measures like culture, self image and personality are considered for the purpose of this study.When a consumer perceives high brand equity he is willing to pay premium prices. Brand loyal customers act as advocates for a brand by engaging in positive word of mouth. Self image includes the attributions a consumer makes and a consumer thinks that others make to the typical user of the brand. Brand personality traits in a product are akin to a person's traits. Today there is stiff competition among smartphone companies. To stay ahead of competition they should take regular feedback from customers. Marketing strategy must be carefully chalked out. The purpose of this research is to understand how different components of brand equity and brand identity measures influence students in their preference between Apple and Samsung Smartphones. Primary data was obtained through questionnaires collected from 200 students. Likert scale and weighted average was used to arrive at the results. Key Words: Brand Equity ,Brand Identity Measures ,Brand Personality , Marketing Strategy,Smartphone.

This paper reviews the literature on my research area “Role of Children in the family buying process. This extensive review attempts to understand the growing role of children in the family buying process. From a mere user, children have grown to influencer and now to a real buyer. With growing purchasing power children's role is very rapidly shifting from influencer to buyer. This conceptual review is very detailed in terms of different methodologies adopted by the researchers. Also this review is deductive in nature where the various factors affecting the child's role in the family buying process re identified. Key words: Family buying, Role of children, India

The existing rural credit system in India has failed to live up to the expectations and development of the poorer sections of the society. Many empirical evidences bear sufficient testimony to this. Further, the banking system too has failed to deliver when it comes to meeting the needs of the weaker sections of the society especially the women. Therefore, an effective credit delivery mechanism, which could ensure credit delivery in a sustainable manner, has become a necessity. In this paper an attempt has been made to analyze the impact of microfinance on Tribal Development in Telangana State in terms of household income; assets acquired and employment generation before and after joining SHG and availing micro credit. Keywords: Microfinance, Self Help Groups, Bank linkage model, Tribal Development.

Corporate Governance is a set of systems and processes which ensures that the company is managed in the best interests of all the stakeholders. The basic objective of corporate governance is to maximise the shareholders value while protecting the interests of stakeholders. In other, words the main objective of corporate governance is to lay stress on profit maximisation as well as social responsibility and towards the wealth maximisation of shareholders. In the present study an attempt has been made to study the effect of corporate governance practices on shareholder value creation. Keywords: Corporate Governance, Private Banks, Wealth Maximisation.

Public services are offered by government to the public for their wellbeing and are offered to them on the basis of the principle of equality. This study measures the level of customer satisfaction with the quality of services offered by Uttar Pradesh State Public Transport Corporation (UPSRTC), Uttar Pradesh State in India. The study was conducted on over 2,000 passengers during June 2015 and October 2015. The various dimensions that are considered include safety, behavior, facilities, response to quarries, comfort, cost, availability etc. The study results reveal that while the passengers highly dissatisfied from attributes such as “Overall conditions of the buses” and “Behavior of the bus drivers and conductors”, the other attributes viz., “Cleanliness of bus stand amenities”, “Economy in travel by buses of UPSRTC” and “Comfort inside buses while travelling“ etc also contributed in overall high degree of dissatisfaction among them. The study concluded with the findings of highly dissatisfied customers of UPSRTC and many scopes of improvements in the services being offered by UPSRTC. Keywords: Public Transportation, Services, Quality, Satisfaction, UPSRTC, India

The study is to test on stock split that means the division of shares into a large number of shares with lower unit value. There is no change in the proportional holding of shares. A stock split has no immediate effect on a stockholder's equity. The prime objective of this paper is to analyze the information impact of the stock split on the BSE 500 of Bombay Stock Exchange. Data collection is based on secondary type, form website www.bseindia.com. The study is based on the stock split which is listed in the NSE and BSE of those companies which are included in the NSE 50 and the BSE 30 companies who splits their shares during the 1st January, 2001 to 30th January, 2015. Analysis of the stock split effect on the price and volume, have to be scrutinized Cumulative Abnormal Return (CAR), Average Abnormal Return (AAR), Mean Cumulative Abnormal Return (MCAR), Mean Average Abnormal Return (MAAR). The last test on whether the investor can make an above normal return by relying on public information impound in stock split. There is no significant trading volume difference on day before stock split but there is huge volume on the split date and after that. Keywords: BSE 500, Stock Split, Cumulative Abnormal Return (CAR), Average Abnormal Return (ABR), Mean Cumulative Abnormal Return (MCAR), Mean Average Abnormal Return (MAAR). Estimation Windows, R-Square, Alpha, Beta, Expected Return, Abnormal Return.

Purpose: The administrators like principals, head of the departments, deans & chairpersons play a very important role in achieving educational objectives in their respective educational institutions. This paper makes an empirical investigation about the major causes of stress for the administrators and presents the overall level of stress. Design/Methodology/Approach: A sample of 200 administrators was taken and different statements regarding causes of stress were asked. Factor analysis was applied to these statements to extract the main factor contributing to stress so that most important factors will be identified in order to make the effective strategies to cope up stress. Findings: The study revealed that the factor Role conflicts & Role ambiguity is the main stressor contributing more towards overall stress. Staff related problems are the second dimension contributing to the stress level. Work overload is considered as 3rd stressor while High self expectations and poor working conditions are ranked as 4th & 5th stressor. The overall stress level is 3.762 which indicated that administrators are having high level of stress on their positions. Key words: Stress, Administrators, Work, Conflict.

Pilgrim Centre shopping complexes are part of unorganized sector. In this study the 4Ps –Product, Price, Promotion and Place, at pilgrim market place are examined and analyzed to show how they operate. Key words: Unorganized market, pilgrim visits, and motive, sacred, secular and locality special products, Four Ps in unorganized markets, Store layout and image, Niche market, advantages and disadvantages. Survival of pilgrim shopping complexes.