September 2015 |
Name | : | Editorial |
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Name | : | An Empirical Study on Factors Affecting Customers Satisfaction and Behavioural Intentions w.r.t. Mobile Telecom Service Providers |
Author | : | Ms. Esha Jain, Dr. Manish Madan |
Abstract | : | |
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Name | : | corporate snapshot |
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Name | : | Economic Update |
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Name | : | Stats Window |
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Scope of the Study: This study investigates the factors which affect the satisfaction of customers and the behavioral intentions of customers using mobile telecom services in Delhi and NCR.
Research Objectives: The broad objectives of study are to explore the various services offered by mobile telecom service providers in Delhi and NCR, to establish a relationship between the perceived value, service quality dimensions and marketing mix with that of the satisfaction of customers and to establish a relationship between customer satisfaction and behavioral intentions of customers.
Research Methodology: The study is exploratory in nature. A systemized and organized study was done to reach the desired objectives of the study. The responses obtained from the respondents i.e. customers using mobile telecom services in Delhi and NCR using various statistical techniques. The importance of this study is that it focuses on identifying the various factors affecting the overall satisfaction of customers using mobile telecom services in Delhi and NCR. Here in this study various independent variables are perceived value, service quality and marketing mix, where the dependent variables are customer satisfaction and behavioral intentions.
Significance of Study: One of the drivers of customer retention is customer satisfaction which is achieved by ensuring that the customer gets need satisfying products and services. It is, therefore, important to understand the needs of the customer and provide solutions in the form of products and services that actually meet those needs.