Using discriminant analysis, this study attempts to identify two groups of television viewers: those with high media consumption and those with low media consumption. In addition to this viewers' perception towards various TV shows/programs telecast in prime time were examined to discriminate between high and low media consumption. The results of discriminant analysis indicated that viewers with low media consumption can be reliably distinguished from viewers with high media consumption by youth shows, game (sports) shows.

This paper examines the interplay between environmental rating and stock return. This is a novel attempt to measure the relation between sensitivity of Indian companies to environmental causes and its reward by Financial Market, thereby using financial market as a leverage by which environmental sensitivity can be promoted. In this paper an initiative is being made to see how capital market reward those firms whichhonors their environmental responsibility.Our study focuses on cement, steel, automobile and alkaline industries as these are one of the major polluter and emitters of GHG gases.

Celebrity endorsement has become very popular element in the advertisement nowadays. Corporate uses this opportunity to grab the market and for expand their operation and promotion of their brand and product. More than ten percent of television advertising includes celebrity endorsements. The purpose of this research paper is to explore customer perception towards celebrity endorsement. Nine factors were manipulated in this research paper which is attractiveness, trustworthiness, physical appearance, popularity, and image/Goodwill, and reliability, negative role of celebrity, aspiration, and brand for result. For that 100 graduates and post graduate students from Amritsar (Punjab) were taken. Result shows that attractiveness of a celebrity endorsing a particular product/brand strongly influence a customer perception and impact of product and brand are more positive on the customer buying decision compare to celebrity endorsement. So celebrities' professional accomplishments and expertise may serve as a logical connection with the products, and consequently make the endorsement more believable to consumers.

Banking sector is considered as the lifeline of a nation, which translates the aspirations and hopes of people into reality. The mounting and massive expansion and diversification of banking sector has not been without its strains. With the elapsing time, Indian banking sector is entering continuously into newer phases, facing increasing competition from non-bank institutions not only in the domestic market but also in the international market. In the direction of successfulness and excellence, Indian banking sector, with the dawn of financial reforms, knocked the door of a new phase, where it witnessed major changes which include, but are not limited to interest rate deregulation, prudential norms, liberalization, globalization and more importantly entry of new private sector banks. This completely changed the style of operating of Indian commercial Banks. Despite the praiseworthy progression, Indian banking sector became prone to serious problems which resulted in decline of efficiency and productivity, eroded profits, deteriorated capital base which was further followed by bad quality of loan portfolios. These problems became greater setback in the process of bank's income generation and in beautifying their capital base. The deteriorated picture of capital has further led to inadequate loss provisions resulting into the adverse impact on depositor's and investor's confidence. Ultimately there appears the highest possibility of reputational risk to take place. Laconically, one of the main reasons behind such distortion and erosion of profits and capital base of commercial banks is financial risk to a greater extent. So, it is quite imperative to know the ups and downs of Indian commercial banks by studying and analyzing the relationship between their financial performance and financial risk. The present study is devoted in this direction which intends to explore the relationship between financial performance and financial risk by using the Linear Multiple Regression Model. The researchers have selected ten leading banks, five from each sector i.e. public and private, as representatives on the basis of their total assets. The analysis of the study validated that the two balance sheet risks (i.e. Interest Rate Risk and Liquidity Risk) are insignificant to the profitability whereas Credit Risk, Capital Risk and particularly Solvency Risk are statistically significant to the financial performance of Indian Commercial Banks. The study educed with a conclusion to have instrumental risk management approaches in practice to tackle financial risk exposure, aiming to stall the risk events before their intensity increases beyond the risk appetite of Indian commercial banks and snowball into a debacle.

In this study an attempt is made to provide empirical evidence on the perspective of various stakeholders on voluntary corporate disclosures in the annual report. To do so, ten user groups were surveyed through a questionnaire about the purpose, usefulness and importance of voluntary disclosures made in the Annual Report. Analysis reveals that all the various stakeholders believed that the primary purpose of voluntary disclosures is to reduce information asymmetry and increase investors' confidence. Majority of the stakeholders considered voluntary 'financial disclosures' as most important followed by 'forward-looking information.' In terms of usefulness, large majority of the stakeholders believed that voluntary disclosures are useful in evaluating the company's performance and comparing it with other companies. Also, they were of the opinion that voluntary disclosures were useful in taking informed investment decisions and monitoring their investments. Few of them agreed that the voluntary disclosures were useful in predicting the expected income and earnings per share with certainty. Findings reveal that stakeholders consider voluntary disclosures important and useful for evaluating the company's performance.

Pliant-Tech India is an ISO 9001:2008 leading global plastics manufacturer of Seadart brand of double-walled insulated tubs and pallets for a wide range of food processing, industrial and logistics applications. The company had been facing severe competition from the indigenous enterprises in selling and distributing its insulated tubs in India. The customer segments of Pliant-Tech were fishing industry, poultry farms, ice cream manufacturers and ice cream vendors. The National Sales Manager and his team had been aggressively trying to directly sale the product to primary customers, develop the distribution channels and push the product, but were partially successful in their endeavor. The dealers perceived the Seadart products to be of low margin for the trade and 35 per cent costlier for the customers as compared to the products of indigenous players. The case narrates and describes the challenges and difficulties Pliant-Tech India was facing in selling and distributing the Seadart brand of insulated plastics tubs amongst its customer segments in India.

Perceptions of rural women towards advertising in general were expected to influence the success of any particular advertising. It seemed reasonable to anticipate a person's predisposition to respond consistently towards advertising in general, either favorably or unfavorably, would mediate the effectiveness of any given advertisement. A significant fact about India is that it is getting literate and at the same time richer. With this as the background the study on “Awareness and Perception of rural women towards advertisement” was organized. The research found that perception of rural women towards advertisement is favorable. The report states that there is no personal confidence among rural women towards advertisement. Which we can identify by the source of information, view on advertisement, most preferred media, preferred time to watch TV, the ideal celebrity from sports, film industry etc. A detail analysis is done in this report and has led to outcome of suggestions, findings for advertisement agencies and marketer in designing the advertisements for the women consumers in rural areas. Some of the findings are as a source of information for the rural women consumers who rely more on advertisements and family and friends also play a major role in decision making. Most reliable media is television in rural areas. In rural area women's prefer to watch TV for 1 to 2 hours, which is sufficient for the advertisers to make an impact in the minds of the women consumers.

The empowerment of women is crucial for the development of the country. Women empowerment is a process in which women challenge the existing norms and culture, to effectively promote their well being. The Indian Constitution grants equality to women in all aspects. In this regard, the year 2001 was celebrated as the year of Women Empowerment. The concept of self help groups (SHGs) introduced by the Ministry of Rural Development has taken its roots in nook and corner of the rural areas and in the semi-urban and urban areas, which help improve the living standards. The present paper examines the economic empowerment of the SHG members through the SHGs. The study is conducted in two blocks of Puducherry viz Puducherry and Oulgaret. Primary data were collected through structured interview schedule from 100 respondents, 50 each from the selected blocks. Paired t test was conducted inorder to find out the effect of becoming members in the SHG in respect of economic empowerment. The study proves that the SHGs enabled the women to have a significant improvement in the economic empowerment.

According to the World Bank, 10% growth of broadband penetration rate will drive 1.4% growth of GDP (Gross Domestic Product). Government of India lunched it's an ambitious program “Digital India” on 1st June, 15. The success of this program depends totally upon ubiquity of broadband services in India. In the technological era of today, the “Broadband” has become the life line of internet users. It encompasses the technology and equipment for the digital delivery of voice, video and data services. It's clear that in a short time broadband has become a driver for all types of industries whether manufacturers or service providers. Definitely within these industries, broadband as a market driver has reached ubiquity but not up to the last mile user. Broadband's importance is certainly on the rise. It plays a significantly important role in the successful running of business, transparent and smooth functioning of Government but also day to day life of even a common man is governed by it. The global growth of electronic commerce shows that people are becoming increasingly dependent on the Internet for communications and all type of services.
The main constraints in ubiquity are, limited availability of spectrum, higher tariff of Internet usages, non availability of last mile broadband connectivity, non availability of electricity, non availability of mobile networks, less awareness about e- Services and quality of services rendered. As on 30th April,2015, the wired broadband density was only 1.24% and wireless internet users are only 20 Crore.
This paper explores the above mentioned ubiquity constraints in detail and also compare Indian broadband services with that of other countries.

Banking industry is an emerging industry in India, the entry of private sector and foreign banks have brought various essential changes in the banking industry. The menace of work- life imbalance is noticeable in banking industry. Employees in the banks take painful effort to deliver the various needs of its customers. Work deadlines are getting compact and the individual's jobs are loaded and added with quality output. Due to work in pressure, it becomes hard to maintain balance between professional and family life. The output of the banking sector is dependent on the quality of human resources. The basic function of human resource development is to facilitate performance improvement, measured in terms of finance indicators of operational efficiency and quality of financial services provided. The twin challenges faced by the banks' managements are that of retaining the prevailing employees and providing a satisfying work environment for all employees. The study attempts to find out the issues related with managing professional and personal life of employees in banking industry. The major objective of this paper is to identify specific issues and challenges in work life balance in banking industry and to suggest measures to improve work life balance.