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Editorial Board A Refereed Monthly International Journal of Management
Prof. B. P. Sharma
(Editor in Chief)
Prof. Mahima Birla
(Group Editor)
Dr. Khushbu Agarwal
(Editor)
Ms. Asha Galundia
(Circulation Manager)

 Editorial Team

Dr. Devendra Shrimali
Dr. Dharmesh Motwani
Mr. Jinendra Vyas
 
                                              
January 2016

 Name : Editorial
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 Name : Human Resource Practices as Predictors of Work-Family Conflict and Employee Engagement among Employees in Indian Insurance Companies: An Application of Multinomial Logistic Regression Analysis
 Author : Dr. Sudhir Chandra Das
 Abstract :
Aim of the Study: The study is intended to understand the influences of perceived HR practices of globalised Indian insurance companies on work family conflict and employee engagement.
Research Philosophy and Strategy:Underlying principle of the study is deterministic philosophy based whereas the paper highlights established causes with outcomes. The study applied Multinomial Logistic Regression (MLR) model which is one of the important methods for categorical data analysis experimented with ten well practiced HR issues namely job design, flexi-schedule, working conditions, performance appraisal, remuneration, job security, T & D, workforce planning, stress management and employee well-being. The data set of the study consist 220 respondents from 20 insurance companies (public and private) located at Kolkata region, West Bengal.
Conclusions and Implications:The conclusion from the study is based on Indian and western literature also through empirical evidence that perceived HR practices are quite impressive for employee engagement but consequential outcome on family domain seems quite dark. The study found that four out of ten select HR practices namely job design, flexi schedules, compensation and training and development does not have any impact on work family conflict and to be considered as finest HR indicators. But performance appraisal, compensation system, stress management and manpower planning projects non-influential practices in case employee engagement. The study would be beneficial for the insurance HR professionals to relook and re-shape their existing HR practices vis-a vis work life balance policies.
Scope for Further Study:Although above relationship based on limited indicators, therefore difficult to generalised, so structural equation modelling could be used to test more focused relationships embedded within HR practices and Work Family Conflict/Employee Engagement. Additional research could also be conducted to determine the causal influence and temporal dynamics of the relationships between engagement, and work family conflict.
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 Name : Growth and Development of FMCG Retailing in India: A Study based on Consumers' Impulse Buying Behaviour
 Author : Aparajita Roy
 Abstract :
Retailing in India has been one of the oldest occupations, which was initialized as family business, run by different members of the family for generations, engaged in mainly grocery, FMCG or apparel retailing. It was only after liberalization that organized retailing started spreading its wings and currently it is one of the most lucrative businesses contributing significantly to the country's GDP. It was during the 2008 – 2011 recessionary phase that this industry underwent mild difficulties but since India was not majorly affected as the western world, the retail industry continued its growth trajectory. This study was conducted with the objective of understanding consumers' responses to specific visual stimuli as presented by retailers from time to time within the store and also to find out the various factors that influence consumers' monthly requirements of FMCG buying behavior from different organized and unorganized formats of retailing. Primary data was collected from 200 respondents across the city of Kolkata. Regression analysis, to establish relationship between variables and Factor Analysis, to identify various shopping factors were done by means of SPSS 20.
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 Name : Online Buying Behavior: A Case Study of Jalandhar City in Punjab
 Author : Dr. Amardeep Kaur Ahluwalia, Preeti Sanan
 Abstract :
Role of internet in everybody's life is increasing. It is accessible to almost everyone. It has changed the way we live. Marketers are also using Internet as the medium to sell their products to customers. Marketers need to represent their company on the internet to attract more customers and enjoy larger market share in today's competitive business environment. So it becomes important for them to understand the factors which consumers consider while making online purchase. The objective of this study is to examine the factors influencing online shopping and to find out that how these factors affect willingness to purchase online. Data was collected from 200 respondents in Jalandhar city of Punjab with the help of a questionnaire. Factor analysis and Multiple Regression analysis have been used as statistical techniques to analyze the data. Results found Website Security, Reliability of the website, Return and Exchange policy, reasonable prices offered, Customer Services Offered, Positive Customer Reviews regarding website and informative website are the factors influencing online buying behavior. Web site security has been found to be the most important predictor of willingness to buy online.
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 Name : A Study of Problems Encountered by the IT Sector in Effective Implementation of Talent Management Practices
 Author : Kavita Rani, Dr. Sanjiv Kumar
 Abstract :
Drawing on the literature on talent management implies that the effective implementation of talent management practices and strategies in an organization are indeed associated with the outcomes such as reduction in talent attrition rate and heightened productivity. The present paper seeks to investigate and explore the problems faced in the successful implementation of talent management practices. For the accomplishment of this objective, data were collected from 296 IT Sector employees working in NCR with the help of self structured questionnaire. Kruskal Wallis H-test, Mann-Whitney test and Rank Correlation test for agreement in multiple judgments were used for further analysis of the data. The results of the study highlighted that mangers don't give importance to develop the employee's capabilities and their career growth which in turn leads to talent attrition in IT Sector in India. At the same time no significant difference in the opinions of the respondents were found when we categories them agewise, gender-wise, marital status-wise etc. regarding different problems. However an exception in differences in opinion was found among employees with regard to certain problems with respect to their experience in their current organizations.
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 Name : Online Shopping Attitudes of Management Students in India: An Empirical Exploration of Genders
 Author : S M Fatah Uddin, Dr. Mohammed Naved Khan
 Abstract :
Gender is an important variable when attitude is studied in order to understand the online consumer behaviour deeply. Still attitude has not been explored profoundly to get better revealing results in terms of online buying. Also very few studies addressed the gender differences in online shopping attitude, There is a dearth of literature available on online buying behaviour in Indian context. Considering attitude as a tri-component construct to contain cognitive, affective and behavioural constituents, the present study confirms the existence of the same three components. This study focuses on examining the gender differences across all three components of attitude to find whether significant differences exist or not. This study differentiates the three attitudinal components of the model and reveals that the gender differences were not found to exist between management students towards online buying. The study is of quite importance as the results add to the current literature with filling the void at same time in context emerging economy like India.
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 Name : Impact of Capital Structure on Firm's Profitability: A Study of selected listed Cement Companies in India
 Author : Mr. Bhushan Singh, Dr. Mohinder Singh
 Abstract :
The objective of this study is to investigate the impact of capital structure on firm's profitability through the selected cement companies in India. The study is based on secondary data i.e. five years financial statements collected from PROWESS data base of CMIE. Based on correlation coefficient, study found a significant negative relationship between debt and profitability meaning that companies with higher proportion of debt tend to have low profitability.
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 Name : The Dynamics of Stock Market Returns and Mutual Interaction of Stock Indices with Macroeconomic Variables
 Author : Dr. Parimal Kr. Sen, Debojyoti Das, Atanu Pramanick
 Abstract :
The present study endeavors to understand the characteristics of Indian stock market using a simple conceivable framework. The first section introduces the theme of the study and the bone of contention. The next section describes the market returns data characteristics of Indian stock market finding of which shows a contradiction of the normality assumption of stock returns under Geometric Brownian Motion. Next segment studies the relationship between stock market returns and some selected macroeconomic variables which are presumed to have significant bearing on stock market. Correlation results exhibited that Consumer's Price Index is significantly negatively correlated and Exchange Rate is significantly positively correlated.
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 Name : An Empirical Study of Impact of Demographic Variables on Consumer Preference towards Tribal Handicraft – A Case of Rayagada District during Chaiti Festival
 Author : Debasis Pani, Dr. Sunil Kumar Pradhan
 Abstract :
India has the largest concentration of tribal population in the world and their lifestyle is very close to the nature. Likewise in Odisha, especially KBK (Undivided Koraput, Bolangir and Kalahandi) district has got unique identity for its tribal population and lifestyle. They are very sensitive to their typical culture and less prone to change. But the tribal of these areas posses specialized skills in the form of handicraft, which pass from one generation to another and is a source of their livelihood. Handicrafts are mostly defined as "Items made by hand, often with the use of simple tools, and are generally artistic and/or traditional in nature. They are also objects of utility and objects of decoration.” Moreover through these handicrafts, the tribal artesian can empower themselves because these products get huge response from the urban consumers, hence it becomes a source for their income earning.
This paper aims to study, how the demographic attributes like age and gender influences consumer preference towards tribal handicraft products and to know various attributes, which have a larger impact on purchase of tribal handicraft product. Though the study was undertaken in Rayagada district (undivided district of Koraput) during Chaiti festival, its scope is limited to the same district. The nature of this research is a descriptive research. A structured questionnaire was used to collect data. The survey instrument was subjected to overall reliability. The data was gathered through a five point Likert scale questionnaire from 150 respondents. Mean, Standard deviation, one way ANOVA and Regression analysis were carried out to serve the purpose of study.
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 Name : Firm Size and Profitability in Indian Automobile Industry: An Analysis
 Author : Neeraj Kumar, Dr. Kuldip Kaur
 Abstract :
Present study is an attempt to test the size and profitability relationship in the Indian automobile industry. The empirical evidence on size and profitability is vast and showed variations in results; few reported positive and few negative relationships between size and profitability. To analyze the relationship, the linear regression model has been employed over the years 1998 to 2014 as well as cross-sectionally. For profitability, ratio of net profit to total sales turnover and ratio of net profit to net assets plus working capital has been used whereas firm size is represented by total sales turnover and net assets. The study found mix results; time-series analysis showed the positive relationship and cross-section analysis showed that there exists no relationship between firm size and profitability.
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 Name : The Impact of Leverage on Shareholders' Wealth of Automobile Industry in India: An Empirical Analysis
 Author : Dr. N. S. Pandey, M. Prabhavathi
 Abstract :
This paper is to examine the impact of leverage on shareholders' wealth of Automobile Industry in India. The investigation is conducted on a panel of 12 firms of automobile industry which listed their share in CNX Auto of NSE in India for the period 2003-04 to 20012-13. The impact of leverage on shareholders' wealth measures Operating leverage (OL), Financial leverage (FL), Combined leverage (CL), on return of capital employed (ROCE), using regression technique. The inferences of the selected sample firms of automobile industry that the simple and multiple regression inferred that Return on Capital Employed (ROCE), Return on Equity (ROE), Return on Debt (ROD), Net worth (NW), Reserve Fund (RF), Borrowings (B), Investment (I) as well as Gross Fixed Assets have significant impact of FL which means that the debt cost is strongly associated with the returns of the firms.
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 Name : Analysis of Gaps in Customer Services – A Study of selected Telecom Service Providers in NCR
 Author : Dr. Meera Arora
 Abstract :
With liberalization and subsequent de-monopolization in the telecom service segment in India, the development of the telecom sector has experienced a major process of transformation in terms of its growth, technological content, and market structure in the last decade. The momentum of these changes is expected to continue, and at a much faster pace. As the market scenario changed from that of single-player to multi-players, the level of expectations of the users has also increased, since in a competitive environment, the consumers not only have luxuries of choice but also have enough freedom to exert their preferences and thus enjoy a higher bargaining power.
To match the expectations of the consumers, the Indian telecom service providers, have become more sensitive and responsive to the customers' needs and choices and endeavor to give them greater satisfaction by providing them with a plethora of value additions, apart from the basic service offerings
The study aims to analyze that whether with the increase in competition in telecom services, higher levels of consumer satisfaction with affordable prices and improved quality of services is achieved by telecom service providers or not.
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 Name : Grievance Redressal Mechanism in Indian Life Insurance Industry: An Exploratory Study on Quantifying Relationships
 Author : Prof. R. C. S. Rajpurohit, Ranu Nawal
 Abstract :
Excellent customer service is the vital key for survival and growth of business in today's competitive era. Customer Relationship Management becomes more important in case of market driven and people- centric service sector like insurance. In insurance sector, CRM cannot be achieved without having an effective procedure for redressing the complaints of dissatisfied customers. The study is based on the secondary data collected from IRDA annual reports and research papers from various journals. The study evaluates the performance of the Life Insurance sector regarding redressal of grievances escalated to IRDA. The study also presents a comprehensive view of grievance redressal procedure followed by LIC of India, the only public sector life insurance company working in India. An effort also has been made to find out relationship between number of policies sold and grievance received to find out the ith year in which grievance is likely to come.
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 Name : Porter's Five Forces Industry Analysis of Indian Passenger Car Industry
 Author : Dr. Jeannie Bhatia
 Abstract :
Passenger car industry is one of the key industries in India as well as the world. Since the compulsive and ambitious structural adjustment programme of Indian government aimed at economic liberalization in 1991, the Indian car industry has sailed along. With the reforms in economy and the sector, the car market with significantly low penetration level immense market size, coupled with rise in the per capita and disposable income of the working population, has made it an attractive destination for global automobile players. Considering the significance of the sector at the global level, the present analytical study was undertaken to analyze the recent trends and provide a situational inventory based on Porter's five forces model. The analysis findings suggest that the overall attractiveness of the Indian car industry in the present scenario may be rated as moderate. Though, with the projections pertaining to the expected growth rate in the coming years and potential in the niche Indian rural market along with the favorable government initiatives the axis of the attractiveness would fall on the higher side.
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 Name : The Coevolution of Global Entrepreneurs and Worldwide Technology Hubs
 Author : Gene F Brady, Shyam Lodha
 Abstract :
In this paper we identify several characteristics of complex adaptive theory (CAT), a derivative of complexity theory (CT), and discuss these characteristics as they relate to worldwide high technology hubs (hi-tech hubs), and the subsystems, i.e., global entrepreneurs, which occupy these hubs. Seven case examples of live hi-tech hubs are then briefly reviewed in order to observe their behavior within the context of CAT. Our analysis reveals common threads that run through our samples, and possibly through global hi-tech hubs in general. We discuss the implications for future research and theory-building.
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 Name : corporate snapshot
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 Name : Economic Update
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 Name : Stats Window
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