ISSN: 0974-438X
Imapct factor(SJIF): 5.889

Home | About Us| Invitation For Manuscript| Review Process| Indexing| Subscription | Disclaimer

 

 

PBRI is now indexed in ESCI by THOMSON REUTERS. Pacific Business Review International is included in the UGC List of Recommended Journals (D.O. No. F. 1-1/2016 (PS) Amendment dated 10th January 2017) (S.No. 36785).

 
Editorial Board A Refereed Monthly International Journal of Management
Prof. B. P. Sharma
(Editor in Chief)
Prof. Mahima Birla
(Group Editor)
Dr. Khushbu Agarwal
(Editor)
Ms. Asha Galundia
(Circulation Manager)

 Editorial Team

Dr. Devendra Shrimali
Dr. Dharmesh Motwani
Mr. Jinendra Vyas
 
                                              
September 2015

 Name : Editorial
  :  
 Download :

 Name : An Empirical Study on Factors Affecting Customers Satisfaction and Behavioural Intentions w.r.t. Mobile Telecom Service Providers
 Author : Ms. Esha Jain, Dr. Manish Madan
 Abstract :
Aim of Study: The aim of the study is basically to explore the factors that affect satisfaction of customers in telecom sector and also this study aims to investigate the relationship between the customer satisfaction and the behavioral intentions of the customers using mobile telecom services in Delhi and NCR.
Scope of the Study: This study investigates the factors which affect the satisfaction of customers and the behavioral intentions of customers using mobile telecom services in Delhi and NCR.
Research Objectives: The broad objectives of study are to explore the various services offered by mobile telecom service providers in Delhi and NCR, to establish a relationship between the perceived value, service quality dimensions and marketing mix with that of the satisfaction of customers and to establish a relationship between customer satisfaction and behavioral intentions of customers.
Research Methodology: The study is exploratory in nature. A systemized and organized study was done to reach the desired objectives of the study. The responses obtained from the respondents i.e. customers using mobile telecom services in Delhi and NCR using various statistical techniques. The importance of this study is that it focuses on identifying the various factors affecting the overall satisfaction of customers using mobile telecom services in Delhi and NCR. Here in this study various independent variables are perceived value, service quality and marketing mix, where the dependent variables are customer satisfaction and behavioral intentions.
Significance of Study: One of the drivers of customer retention is customer satisfaction which is achieved by ensuring that the customer gets need satisfying products and services. It is, therefore, important to understand the needs of the customer and provide solutions in the form of products and services that actually meet those needs.
 Download :  

 Name : Segmenting Work Life Balance Practices of Employees in Indian Insurance Industry: A Two-step Cluster Analysis
 Authorhor : Dr. Sudhir Chandra Das
 Abstract :
The main focus of the study is to divide the strength of work-life balance practices in between private and public sector insurance companies by two step cluster analysis. The purpose of application of cluster analysis is to place subjects/objects into groups, or clusters, suggested by the data, such that objects in a given cluster are homogenous in some sense, and objects in different clusters are dissimilar to a great extent. The study being observed with eight objects namely work overload, stress management, role clarity, late finishing nature of job, flexi-schedules, career development, employees well-being and additional responsibilities consisting assistant and managerial cadre employees with a sample size of 200 public sector and 240 private sector respondents. For determining which number of clusters is "best", each of these cluster solutions is compared using Schwarz's Bayesian Criterion (BIC), and the study found two groups, i.e., cluster 1 and 2. While Cluster 1 consist six variables and their importance by order (Bonferroni Adjustment Applied) namely role clarity, flexi-schedules, late finishing nature of job, stress management and additional responsibility, whereas in second cluster order of preference are late finishing nature of job, role clarity flexi-schedules, work overload, stress management and additional responsibilities etc. It is to be noted that two variables namely employee's well being and career development are not found significantly different and they are not forming any cluster. The results suggest that private sector insurance employees enjoy considerably less work-family integration than public sector employees. It is possible that employees in the private sector would eventually withdraw from this sector and move into public sector jobs as a means to achieve better work-family integration. This paper recommends management should consider the nature of organization and techniques of work-life balance and customize their policies with the participation of the employees.
 Download :  

 Name : Factors Influencing Student's Decision Making towards Online Shopping
 Author : Devendra Jain, Sunil Kumar Verma, Umang Mehta
 Abstract :
Internet penetration has grown significantly during the past several years. This revaluation had bought the young generation to explore the world. Even the digital marketing icons are mostly young people who have explored the world and made the use of internet technology as a shopping center which is convenient and user friendly. According to the report of India Today (2011) the no. of internet user in India is more than 100 million out of which around half opt for online purchase and the no. is growing each year. According to associated chambers of commerce and industries of India (ASSOCHAM) the size of online retail industry is expected to touch Rs. 7, 000 crore by 2015. The purpose of this research is to find out the various factors influencing the student decision making towards online shopping. For identifying the factors influencing student decision making process towards online shopping factor analysis will be used. For this purpose both under graduate and post graduate student are considered. This study will help marketers to analyze and shape their marketing strategy in effective manner. Even advertiser can use this study to shape their advertisement targeted towards the youth. For the purpose of this study we have identified electronic gadgets as product category.
 Download :  

 Name : Relationship between Teachers' Personality Traits and Self Efficacy: An Empirical Analysis of School Teachers in Karaikal Region (Puducherry)
 Author : Dr. N. S. PANDEY, M. KAVITHA
 Abstract :
This study examines the relationship between big five personality traits and self-efficacy of high school teachers in Karaikal. In this study, Big Five Inventory (BFI) and Teacher Sense of Efficacy Scale (TSES) have used to measure the personality and their self efficacy. The study is carried out on a sample consist of 200 teachers in Puducherry. The data have been selected through convenience sampling. Pearson Product Movement Correlation analysis has been used for analysis. The results of the study reveal that there is a significant positive relationship between extraversion, agreeableness, openness to experience and conscientiousness to self-efficacy. However, there was a significant negative relationship between neuroticism and self-efficacy among high school teachers.
 Download :  


 Name : Communication Through Advertisement Exploiting Celebrity Impact on the Customers' Purchase Intentions : A Survey Research in Karachi Pakistan
 Author : Naeem Akhtar Rana, Asghar Tuba
 Abstract :
The growing business competitions in the world have allowed the researchers to adopt different strategies to go ahead of their competitors. In the last two decades, especially, it has been seen to exploit the celebrities as their brand ambassadors to put a positive impact on the customers.The research has been conducted to wirness the advertisement communication and its impact on the customers' purchase intentions with the celebrity endorsement. The survey is conducted on the students of a business university who frequently buy and sell new mobile phones. The instrument was adopted and approved by the experts of the filed in Pakistan. The sample of 300 students filled the questionnaires and data is analysed through Regression analysis. The instrument reliability is tested through Chronbach Alpha test and Factor Analysis.The results indicate that the celebrity endorsement has put a positive impact on the cusutomers' purchase intention. The customes are inclined to purchase those models of mobile phones which are endorsed by their favourite celebrities. It is,0 on the basis of results, recommended to involve famous and attractive celebrities to introduce new models of mobile phones on the market to grab the purchase intentions of the customers.
 Download :  

 Name : Stress at Work & Employee's Satisfaction: Study on Private Institutions and Universities in Northern India
 Author : Manoj Kumar, Karuna Anand, Anup Shrivastava
 Abstract :
This paper examines the impact on employee's satisfaction from the job because of stress at job, particularly on teachers. A sample of 200 employees from the 30 private institutions/universities from North India was used for this analysis. Job stress was measured by workload (no. of hours of lecturing, practices, tutorials and other activities such as class size, various exam evaluations etc.) and workplace environment (such as freedom, timings, career development opportunities etc). Prior studies in different firms indicate that the more stressed workload coupled with stressed workplace environment would severe negatively affect the employee's job satisfaction. This exploratory research focuses on private institutions/universities and employed faculty members and results that overall employee's job satisfaction was very poor.
 Download :  

 Name : Modeling Emotionally Intelligent Behaviour at Workplace- An Interpretive Structural Modeling Technique
 Author : Shitika, Dr. Seema Sanghi, Prof. A.K.Vij
 Abstract :
Workplace issues are becoming complex day by day in today's era of dynamic organization. Cut throat competition results into gaining competitive advantage by employing Star employees. But managing them at workplace is the need of the hour. The objective of this paper is to identify the factors which can help employees to demonstrate emotionally intelligent behavior at workplace. In this context, 10 variables have been identified from the literature and subsequent discussion and a structural model has been developed. Contextual relationship among these variables has been identified and interpretive structural modeling (ISM) technique has been used. MICMAC analysis has been used to carry out the classification of variables based on their driving power and dependence power. Better understanding of these variables and their contextual relationship can help organizations to make strategic and tactical decisions further helping in policy formulation.
 Download :  

 Name : Determinants of Employee Engagement in Banking Sector:A Multivariate Study in Central Chhattisgarh
 Author : Richa Aishwarya Jogi, Dr. AK Srivastava
 Abstract :
Employee Engagement has become as an important challenging task for the organisations in the recent few years. Almost all the industries have given proper space to Employee Engagement but banking sector has focused on this aspect with greater emphasis as the turnover rate of employees is comparatively high in this sector. So it is a matter of interest for conducting a research on the determinants of Employee Engagement in Banking Sector.
This paper aims at identifying the determinants of Employee Engagement and finding out their impact on Employee Engagement. A study has been conducted on private banks in central Chhattisgarh through multivariate analysis. The study is expected to contribute to the human resources policy makers of bank organisations so that the retention and performance of the employees may be enhanced.
 Download :  

 Name : Estimation of Industrial Productivity: A Literature Survey in Indian Context
 Author : Sanjay Kumar Mangla, Prof. Naushad Ali Azad
 Abstract :
Industrial productivity is an essential component of economic growth and development process in any economy; therefore all economic policies in India as well as other countries have focussed to foster the productivity growth of industries. Productivity is the relationship between a flow of output produced and inputs which are used to achieve that flow of output. There are a number of empirical studies pertaining to estimate industrial productivity and its determinants in India during pre-reform and post-reform periods. The main objective of this paper is to review some of the important studies and thereby (1) identifying the major techniques employed to estimate industrial productivity and its determinants and (2) to explore the impact of economic liberalization on industrial productivity in India as observed by various studies. The studies have been reviewed under two categories; first, country level and second, regional level studies in India. After review the literature on pertaining to estimation of industrial productivity in India, it has been explored that translog index method, growth accounting approach, Malmquist productivity index, Levinshon-Petrin method, DEA and stochastic frontier analysis are the important techniques for estimating industrial productivity. As far as the impact of economic liberalization on industrial productivity in Indian is concerned, most of the studies have shown higher productivity during post-reform period indicating the positive impact of economic liberalization.
 Download :  

 Name : A Study on Capital Structure Analysis and Profitability of Indian Tyres Industry
 Author : Nilesh P. Movalia
 Abstract :
Capital structure is an important decision of the business to fix the mixture of debt and equity capital of the company. This study is on capital structure analysis and its impact on profitability of tyres industry in India. Researcher has taken 14 tyres companies listed under BSE and NSE. By studying Debt-Equity ratio.
Objectives: Here major objective of this study is to know the relationship between Capital Structure and Profitability of Tyre Industry in India by studying all the listed companies in BSE and NSE. Study was undertaken by using five years data starting from 2009-10 to 2013-14.
Methodology: As far as Research Methodology is concern here study is based on descriptive and analytical research design, by using convenient sampling, by using secondary sources of data and Durbin- Watson Statistics for testing hypotheses. Findings: From the study it is found that there was a significant relation between Capital structure (Debt-equity ratio) and Profitability of tyre companies. MRF, Apollo Tyres, Dunlop India and Modi Rubber are showing that relationship that ideal debt equity ratio helps to increase profitability of company.
Scope of the Study: Study will be implemented and helpful to corporate managers, investors, researchers and management for framing and formation of capital structure of their company.
 Download :  

 Name : An Empirical Study of Stock Prices' Sensitivity to Dividend Announcements
 Author : Dr. Sukhjeet K. Matharu, Dr. Ravi Changle
 Abstract :
Dividend announcements are always a matter of concern for the investors to make investment decisions in equity of any company, as it is a major component for maximizing the wealth of shareholders. Whereas, the another component is the price fluctuation. The present study investigates the reaction of stock prices to dividend announcements by testing the semi-strong form of market efficiency. It analyzes the dividend announcement of 25 companies representing various sectors listed on the Bombay Stock Exchange for the year 2013. Expected and abnormal returns from the market model were evaluated using the Capital Asset Pricing Model and Paired t-test was employed to test the impact of dividend announcements on share prices of select companies. To test the significance the Cumulative Average Abnormal Rates were studied for the varied categories of event days. The findings suggest that there is a significant difference in the impact of dividend announcements in pre and post announcement period on the share prices of the selected companies. Hence, investors are advised to follow dividend decisions of the companies ardently in order to make wiser investment decisions.
 Download :  

 Name : Does B-S-M Model Act as a Canopy to the Investors in Options Market?
 Author : A. Muthusamy, S. Vevek
 Abstract :
Options contract are non-linear pay off which provides maximum profit with less risk. There is a bench mark model called Black- Scholes-Merton (B-S-M) model proposed by Fischer Black, Myron Scholes and Robert Merton in 1973, which made brake through development in pricing the European call and put options. An index is a portfolio of out-performing stocks and hence interest in index investments has led to increased trading in index option thereby to hedge the market risk. This study attempts to price the Index Options of National Stock Exchange of India using B-S-M options pricing model and to estimate options strategy by comparing actual and fair options price on four option index namely, S & P CNX Nifty options, Nifty MIDCAP 50 options, Bank Nifty options and CNX IT options. Near month At-the-money contracts were chosen for the period of six years from 1st January, 2009 to 31st December 2014 for all the four indices. The finding of the study reveals that in most of the contracts the calculated options price differs from the market value of the options contract. Though many studies suggest that B-S-M model is best for estimating European options price, it provides arbitrage opportunity for the market participants in Indian market.
 Download :  

 Name : Employee Participation: A Tool of Motivation and High Productivity
 Author : Dr. Uma M.H.
 Abstract :
Employee participation is a modern concept in industrial democracy. It is one of the means of employee empowerment. Individual employees are encouraged to take responsibility for quality in terms of carrying out activities, which meet the requirements of their customers. Employee participation is also part of the move towards human resource development in modern organizations. This article talks about the rationale of Employee Participation, Prerequisites and the benefits of Employee participation in business decision making.
 Download :  

 Name : Supply Chain Performance: A Meta Analytical Approach and its Future Prospects
 Author : Geetinder Gill
 Abstract :
Primary purpose of this paper is to develop a context-dependent, multi-perspective and multilevel concept called 'supply chain performance'; second to classify literature available on supply chain performance. The field related to performance among supply chain partners has historically been collected through studies in micro- functional areas. While some effort towards producing a broader organizational perspective has been made, nonetheless, performance in SCM continues to be largely eclectic with little consensus on its conceptualization and research methodological bases. A number of key findings emerged: consensus is lacking on the definition of the term; research on supply chain performance emphasizes to focus on financial goals and negligible attention is given to non-financial parameters, such as, customer satisfaction, responsiveness of the supply chain and competitive advantages. Lack of theories related to competitive aspect of SCP is also found. This review paper has attempted to identify various conceptual and research methodological aspects of supply chain performance along with its classification and various systems followed for the evaluation of performance among partners. This review may be one of the first to develop a context for multi-perspective multilevel concept called performance among supply chain members in Indian context.
 Download :  

 Name : Carbon Credit Accounting : A Case Study of Delhi Metro Rail Corporation
 Author : Dr. Meenu Maheshwari, Ms. Nidhi Goyal
 Abstract :
Environmental degradation and climate change is one of the greatest challenges of this era. Along technological & industrial development emission of green house gases (GHGs) is increasing continuously which is the main factor of global warming. To deal with the issue of global warming a protocol has come into force. The major goal of Kyoto protocol is to reduce GHGs emission by minimizing threats of climate change in order to achieve global targets. To reduce emission of GHGs the environmental carbon trading practices are done on the basis of carbon credits earned at global scale. Carbon credit represents the allowance to emit one metric tonne of carbon dioxide equivalent. Carbon credits are the certificates which are issued for certifying emission reduction. These certificates are traded in the market and purchased by the companies of developed countries which are signatory to Kyoto protocol in order to cut down GHGs emission with the most cost effective way. It is a great source of revenues for the developing countries in terms of sale. But no proper accounting procedure has been followed by the commercial entities due to lack of proper guidelines. Accounting guidelines on carbon credits came into force on July 2009. Carbon credits are intangible assets and they need to be treated as inventory in the balance sheet till they are sold. The objective of this research paper is to discuss about the carbon credit and its accounting aspects. Also it reveals that carbon credits are not only essential to solve the environmental issues but they also act as a huge source of revenues for the developing and non-developed countries. In this context a case study of Delhi Metro Rail Corporation (India) is considered. DMRC has become the first rail project in the world to earn carbon credits by using regenerative braking system in its trains which reduces the electricity consumption by 30%.
 Download :  

 Name : corporate snapshot
 Author :
 Download :  


 Name : Economic Update
 Author :
 Download :  


 Name : Stats Window
 Author :
 Download :  

 
 

Pacific Institute of Management, Pacific Hills, Airport Road, Udaipur - 313001, E-mail: edit@pbr.co.in
Phone : +91-294-2494506, +91-294-2494507

©Pbr.co.in, All Right Reserved IT Department , Pacific Group