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Editorial Board A Refereed Monthly International Journal of Management
Prof. B. P. Sharma
(Editor in Chief)
Prof. Mahima Birla
(Group Editor)
Dr. Khushbu Agarwal
(Editor)
Ms. Asha Galundia
(Circulation Manager)

 Editorial Team

Dr. Devendra Shrimali
Dr. Dharmesh Motwani
Mr. Jinendra Vyas
 
                                              
May 2017

 Name : Index
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 Name : Effect of Psychological Climate and Organizational Justice on Employee Engagement
 Author : Dr. Monika Jain, Dr. Uday Sing Rajput
 Abstract :
The study was an attempt to explore the relationship between Psychological climate, Organizational Justice and Employee Engagement. The climate of an organization determines the extent to which an individual would like to engage in the job. However, it does include the role of Fairness perception too. The finding of this research recommended that there was a positive association of Psychological climate, Organizational Justice and Employee Engagement (Saks, 2006). This implies that if we improve the climate of the organization and fairness perception among employees, we can get engaged workforce. Keywords: Psychological Climate, Organizational Justice and Employee Engagement
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 Name : Analysis of Impact of Country of Origin (COO) on Consumers' Perception – with context of Electronic Goods
 Author : Dr Pritpal Singh Bhullar, Dr Amrinder Singh
 Abstract :
The effect of rise of globalization has been visible on the consumer's buying behaviour. The brand image of product is directly affected by the globalization of market. The reputation of country on globalization index affects the image of its home companies and their products. The Country of Origin has been emerging as selection criteria while purchasing a product. Consumers try to perceive the quality of the product on the basis of its Country of Origin. The current research provides empirical results about the influential limit of Country of Origin (COO) of products originating from different countries on the buying behaviour of consumers. The results of the research work suggest the importance of adoption of pragmatic approach to improve the effectiveness of global marketing strategies in Indian market. Companies must adopt latest technologies in various manufacturing products to enhance value for money context of product at lower prices. The results document that ethnocentrism is not the big influential factor as consumer prefers value for money rather than simple tag of country. Consumers prefer to spend on local brands local brands to foreign brands if they attain similar product attributes (features, quality, performance etc.) at similar or lower price in the domestic market. Key words: Brand Image, Country of Origin, Consumers' Perception, Ethnocentrism
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 Name : Relationship Between Emotional Intelligence and Organisational Citizenship Behaviour Among Bank Employees
 Author : Prof. Keshav Sharmam, Parul Mahajan
 Abstract :
This paper studies the relationship of emotional intelligence with organizational citizenship behavior (OCB).The understanding of Emotional Intelligence (EI) in employees is emphasized because human relations in organisations are influenced by emotional factors more than by rational factors. It is the ability to understand ones emotions and inspire, influence and understand other people's emotions. The fundamental notion behind this study is that employees who exhibit OCB along with Emotional Intelligence (EI) will ultimately increase their productivity which in turn enhance the performance of the organization. The survey method is used for data collection. The scope of the study involves the employees of State Bank Of India working in the state of J&K only. The questionnaire were distributed to 700 employees and finally 673 questionnaires were find to be valid. In this research, two questionnaires were used for measuring both EI and OCB. In order to assess reliability of questionnaire upon distributing it to the employees of SBI and determining alpha cronbach the value of emotional intelligence questionnaire was calculated is 0.964 and of organizational citizenship behavior is 0.958 . Results of Pearson correlation test show that there is positive significant relationship between variables of emotional intelligence and organizational citizenship behavior of employees. Finally regression equation of this research is: Organisational Citizenship Behaviour = 1.037+ (0.749 * Emotional Intelligence).This study shows that expression of emotions intelligently along with the expression of organizational citizenship behavior will ultimately increase their productivity which in turn enhance the performance of the organization. The study thus indicated that Emotional intelligence was found to be positively associated with organisational citizenship behaviour. Keywords: Emotional Intelligence, Organisational Citizenship
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 Name : SRI Investment & Screening Performance: An Empirical Study
 Author : Dr. Subrata Roy
 Abstract :
The investors generally consider different screens before going to socially responsible investment. The present study seeks to examine the performance of socially responsible investment based on some screening policies. The question here is that whether such screens (ESG) really improve investment performance. To examine this issue the study uses a simple trading strategy based on socially responsible ratings which are obtained from KLD Research & Analytics: buy stocks with higher socially responsible ratings and sell stocks with lower socially responsible ratings (similar to the strategy of markettiming: switch over to the high beta portfolio when market is up and vice versa). The study reports that the trading strategy helps to increase abnormal returns. In addition, when the investors apply the best-inclass screening policy, the abnormal return is found to be lucrative. Keywords: SRI, Four-Factor-Model, Screening policy, Best-in-Class Approach, Trading Strategy, Long-Short Strategy JEL Classification: G11, G12, G23, M14
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 Name : Cost Efficiency of Top 10 Firms in India: A DEA Approach
 Author : D. Silambarasan, Dr. R. Azhagaiah
 Abstract :
The study investigates the cost efficiency of top 10 firms in India based on secondary data over the period from 2006 to 2015. The study has chosen firms viz. Tata consultancy services, Reliance industries, HDFC Bank, Infosys, ITC, SUN Pharma, Coal India, ONGC, HDFC Corporation and SBI as sample units. Descriptive statistics, data envelopment analysis (DEA), constant returns to scale (CRS) and variable returns to scale (VRS) models for efficiency are used for analysis. The study proves that there is an acceptable overall level of efficiency during the testing period, with an average CRS efficiency ranging from 0.93 to 1 and VRS efficiency ranging from 0.76 to 1. The results showed that reduced investment in equity, and net worth followed by more loans and advance creation are the most effective strategies for improving the cost efficiency of inefficient firms. Keywords: Data envelopment analysis, non-parametric technique, Top 10 Firms, Cost efficiency. JEL: H21, D61.
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 Name : Motives and Drives of Export Entrepreneurship: Evidence from the Seafood Export Firms in Tamil Nadu
 Author : Dr. S. Rajamohan, Dr. Joel Jebadurai
 Abstract :
Seafood enterprises have got its own potential do to the business in the international market. The contribution of seafood enterprises in the international market stimulate the indian economy for to stand in the peak of mountain. The contribution of processing food sector in international business is the remarkable achievement in recent days. In the processing food sector, seafood sector has showed higher involvement in the export figures while compared with all other food processing industries. For the drives of this development in seafood export, the entrepreneurs are initiated and stimulate their direction towards the seafood business. In order to assess the factors motivate the seafood exporter towards the seafood business in the international market the research has been conducted. The researcher has used purposive sampling method to collect the data from 31 seafood exporters through interview scheduled method. The researcher has used SPSS 17 for the analysis of collected data. The tools are percentage analysis, one sample t test and friedman test are used. From the study the researcher has found that seafood exporters are got the inspiration to start the seafood business only through their inner stimuli rather than other factors. The researcher concluded that stating the business is mainly with the psychological intention of the exporters' rather than any other forces. It is the pride and privileges to thank the authorities of Indian Council of Social Science Research to offer funds in time to complete this research paper with funded and deserved manner. Keywords: Entrepreneurship, Motivation, Friedman test, One Sample t test, Seafood Firms
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 Name : Service Quality and Customers' Satisfaction in HDFC Bank (A Study of Selected Private Rural Banks in Karimnagar District of Telangana State)
 Author : Dr. E. Hari Prasad, Prof. G. V. Bhavani Prasad
 Abstract :
In the present competitive economy banking sector has been facing dynamic challenges in concerning both customer base and performance. The indispensable competitive strategic role of this sector is vital one in managing the customers. Providing service quality is highly significant function of service industry in today's competitive environment. Service quality is the excellent strategy and plays a key role in service sector in general and banking sector in particular to satisfy the customers' needs and retain them. The present study aims at assessing the service quality that delivered by the banks in rural areas, using SERVQUAL model. Keywords: Rural Banks, Regional Rural Banks, Service Quality, Service quality gaps, Expectations and Perceptions.
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 Name : E - Governance Portals of City Municipal Corporations: A Comparative Study of Two cities of Madhya Pradesh
 Author : Jalaj Katare, Snigdha Banerjee
 Abstract :
e-Governance has come to be recognised as an efficient means of management by the governments. It involves use of web portals for delivering government services to its various stakeholders to make a positive difference in manifesting the citizen centric focus of working of the government. In India, under the digital India initiative, major government functionaries are supposed to have their own web portals. The quality of portals may vary widely in terms of content, interface, performance and service delivery. A comparative evaluation of quality of web portals is plausible using some standard internal and external metrics in order to enhance the service quality of web portals by recognizing the relative shortcomings as compared to other similar portals. In this paper, we undertake comparative analysis of municipal corporations of two cities namely Indore and Bhopal of Madhya Pradesh on the basis of standard attributes like service delivery, usability, accessibility etc. for a good web portal. Keywords - e-Governance, web portal, Municipal Corporations, Urban Local Bodies (ULB), Information & Communication Technology (ICT), internal and external metrics
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 Name : Study of the Role of Total Quality Management in Productivity Enhancement in Indian Insurance Sector
 Author : Gauri Chauhan, Dr. Geeta Nema
 Abstract :
Today where price of a product or service is not considered the only parameter in purchase decision but other things such as quality and reliability are now the overriding factors which customers consider while exercising choice. Not only this, a wide variety of choices that are available to the customers because of integration of the world economy as one has made factors like quality , reliability and continuous improvement of paramount importance. Fulfillment of customer specifications, dependability of service and speed of delivery are the distinguishing factors of organizational success. The role of service sector in economic development is increasing with an accelerated pace. Financial services like banking and insurance are the backbone of any nation's economic development. The growth of which is possible only through continuous quality improvement. Thus the purpose of this study is to find out the role of TQM in enhancing the productivity in insurance sector. An effort is made in the current study to understand the various quality practices adopted by insurance organizations, also to identify the variables contributing to enhancing productivity among insurance employees. The sample frame is comprised of the employees working in different insurance companies of Indore. The data was collected from the Indian Insurance companies through structured questionnaire and is analyzed by various statistical tools including chi- square test, correlation, percentage analysis and the findings are presented in the form of tables and graphs. The results of the study suggest that TQM has a great role in enhancing the productivity in insurance sector. It reveals the quality practices followed by insurance sector which are Quality Information, Quality Circle, Benchmarking, Quality Function Deployment, Statistical Process Control etc. Application of TQM concepts in the organization increases the productivity of the employees by reducing duplication of work, wastage and also minimizing errors. Keywords: Total Quality Management, Productivity, Quality Practices, Insurance sector.
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 Name : Behavioral Finance and Market Efficiency: Theory and Practical Application on Indian Investors
 Author : Chandavadan Goritiyal,Dr. Rajesh Devasia
 Abstract :
Behavioral finance is a new approach to financial markets that has emerged in response to the difficulties faced by the traditional investors. In broad terms, it argues that some financial phenomena can be better understood using models in which some agents are not fully rational. More specifically, it analyzes what happens when we relax one, or both, of the two concepts that underlie individual rationality. In some behavioral finance models, agents fail to update their beliefs correctly. In other models, agents make choices that are normatively questionable. It gives a glimpse to behavioral finance, describes the background, aim and objectives of the paper. It begins with a description of standard as well as behavioral finance, which often contradicts the modern financial theories. Keywords: Financial Theory, Indian Investors, Stock Analysis, Anchoring theory
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 Name : Measuring Factors Affecting Adoption of HR Valuation: Manager's Perception
 Author : Nader Naghshbandi, Dr. Vineet Chouhan, Dr. Hamid Saremi
 Abstract :
Humans are the most important assets for the business and their valuation is an important part of internal growth and success of the business. It is important for a company to analyze, give importance and value HR. for this purpose the perception of the managers (General Managers/ managers) is important and in this paper the perception of managers working in Indian and global companies is measured and analyses. The current research has highlighted the factors affect adoption of HRA and predict organizations performance. For this purpose the data from 100 manager's respondents were gathered from 15 companies operated in India and abroad. The companies were selected for the purpose of current study on the basis of invested capital. The data analysis methods were Chi-square tests and Multiple Regression method for identifying that weather respondents' have a positive perception about the use of HRA. Since the perception of managers is treated as an evidence for wealth creation, it is proposed that managers of Indian and global companies should adopt HRA. Keywords: HR, HR Valuation, Adoption HR, Manager's Perception, multiple regressions.
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 Name : Customers' Attitude towards Non-deceptive Counterfeit Mobile Phone in Bangladesh: A Study on Dhaka City
 Author : Md.Hafez
 Abstract :
The purpose of this study is to know Bangladeshi customers attitude and examine the impact of the factors i.e. low price, prior experience, positive attitude, reference group influence, value consciousness, moral values and ethics, easy accessibility on customer purchase intention toward non-deceptive counterfeit mobile phone. Self-administered questionnaire based on 5-point likert scale was used to collect data from users of counterfeit mobile phones. Descriptive statistics, reliability statistics, One-way ANOVA and multiple regression analysis have been used to analyze the collected data. Findings of this study showed that low price, prior experience, positive attitude, reference group influence, value consciousness, moral values and ethics significantly determine Bangladeshi customer purchase intention toward counterfeit mobile phone but easy accessibility did not prove to have any significant impact on counterfeit mobile purchase.It is also shown that low price is the most dominant factor among 6 significant factors which mostly motivate Bangladeshi customers to buy counterfeit mobile phone.The findings provide manufacturing implications for branded companies and regulatory implications to the government. Keywords: Counterfeit products, Low price, Positive attitude, Prior experience, Reference group influence, Value consciousness, Moral value and ethics, Purchase intention
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 Name : Impact of Human Resource System on Competitive Advantage Status: A Case Study
 Author : Dr. Saloni Pahuja
 Abstract :
There is a need of increased level of excellence to find the source that can act as an indispensable tool for the success of the organization. In this challenging and competitive era the strategic role of human resources has emerged and they have transformational role rather than transactional role. To survive in this changing economy where there is so much competitive pressure one has to invest in the most valuable source of competitive advantage that is people. Thus Attention to the Human Resource Management function is need of the hour so as to sustain in the market and meet the changing needs of customers. The study thus analyzed how human resource help in gaining competitive advantage. This paper tries to examine the prevailing Human Resource System and Competitive Advantage Status, relationship between the two variables and the impact of Human Resource System on the competitive advantage in Bank of Baroda with the help of Mean, Correlation and regression analysis techniques. Findings revealed bank can certainly increase its level of competitive advantage by adopting good Human Resource System. Keywords: Competitive Advantage Status,Competitive pressure, Human Resource Management function, Human Resource System, Transactional role and Transformational role.
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 Name : Study of Organisational Culture, Employee Turnover and Employees' Retention in hospitality sector.
 Author : Dr. H. S. Chahal, Poonam
 Abstract :
The objective of this study is to investigate the level of organisational culture, and their significant differences among employee turnover, employee retention and culture in hospitality industry. This Paper provides theoretical overview of Employee's turnover based on existing studies. Sample size taken for this paper comprised of 107 employees of hotel industry from twenty hotel of Chandigarh. Mean scores, reliability and t-test were applied in this study. Findings revealed that higher mean scores of employee retention is 55.84 and lesser mean score of employee turnover is 15.84, which show that in selected hotel employee have less turnover and more retention in Chandigarh. Significant differences was found only in employee turnover, where male (M= 2.1310) employees scores higher mean value than females (M= 1.7500). No differences were found among rest of the variables. Keywords:- Employee turnover, organisational culture, Hospitality sector.
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 Name : Managing Human Resources for Enhancing Productivity
 Author : Dr Somesh Dhamija, Dr Aruna Dhamija, Mr. Krishanveer Singh
 Abstract :
As cost pressures keep increasing, companies are being increasingly looking for innovative human resource management initiatives. In this paper, a three-pronged approach is presented that can make human resources far more productive. Firstly, hiring should be more objective than it has been (a system of tryout is suggested before actual hiring). Secondly, for best productivity, work force should be committed and motivated. Thirdly, several ways and means applicable to today's work environment are suggested to retain good employees especially the top performers, specifically the female employees. These include: pay above and beyond the minimum legal requirement, due emphasis on employee emotions, liberal policy on workfrom- home, output-linked attendance, training and mentoring, better connect with employees' families, allow mini-breaks, egg-freezing perks for female employees, performance appraisal, and a new-look retirement policy. Overall, this paper would be helpful in developing a better perspective in this regard.
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 Name : Corporate Social Responsibility: The Force to Reckon Corporate Progression
 Author : Dr Aruna Dhamija, Dr Somesh Dhamija, Mr Amit Kumar
 Abstract :
In the recent corporate annals, CSR has gained considerable momentum. It has got the wherewithal to set the tone for the popularity of a corporate in a defining manner. Today, corporate has to stay relevant to make sure that they uptick all the relevant boxes. It has become the force to reckon with relating to various differentiating elements. The present research paper focuses upon the significance of managing CSR effectively which has become imperative for the success of an organization. CSR and its effective management can bring about a perennial change in today's corporate culture. However, the actual significance of the same has realized by the organizations only recently. This paper also emphasizes on explaining the concepts of Philanthropy and CSR with different outlooks. It would further attempt to throw light on how CSR will benefit various stakeholders of the organization in terms of growth of the organization as well as creating a positive image of the firm in the public domain thereby reaffirming the fact that CSR is an integral and indispensable factor for organizational progression. Keywords: CSR, Philanthropy, Organization Progression and Effectively Managing CSR
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