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Editorial Board A Refereed Monthly International Journal of Management
Prof. B. P. Sharma
(Editor in Chief)
Prof. Mahima Birla
(Group Editor)
Dr. Khushbu Agarwal
(Editor)
Ms. Asha Galundia
(Circulation Manager)

 Editorial Team

Dr. Devendra Shrimali
Dr. Dharmesh Motwani
Mr. Jinendra Vyas
 
                                              
May 2016

 Name : Testing Volatility for selected Indian Indices
 Author : A. Muthusamy ,S. Vevek
 Abstract :
Volatility can be estimated in two ways viz., historical and implied, whereas historical volatility shows the past and the implied volatility shows the future movements of the market. Estimation of implied volatility (IV) will be helpful for the market participants including hedgers, arbitrageurs and speculators. The study attempts to approximate IV of Index options of National stock exchange of India using three different models viz. the Corrado-Miller's Model (1996), Brenner-Subrahmanyam's Model (1988) and Bharadia-Christopher- Salkin's Model (1996) and to estimate the market behaviour by comparing calculated IV with the India VIX on four option index namely S&P CNX Nifty options, Nifty Midcap 50 options, Bank Nifty options and CNX IT options. Near month At-the-money contract were chosen for the period of five years and ten months from 2nd March 2009 to 31st December 2014 for all the four indices. The findings of the study reveal that in most of the contracts the calculated IV is different from the India VIX. The market participants could make their investment strategies based on the calculated volatility appropriately (whether underpriced or overpriced). The speculators especially are interested in the volatility trading this could help them in a big way to position them-self in the market movement. Keywords: Implied volatility (IV), India Volatility Index (VIX), Corrado-Miller's Model, Brenner-Subrahmanyam's Model, Bharadia- Christopher-Salkin's Model
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 Name : A Study of Relationship between Job Satisfaction and Emotional Intelligence among School Teachers of Kangra District of Himachal Pradesh
 Author : Shinu ,Renu Bala,Lalita Kumari
 Abstract :
Job satisfaction is the favorable and unfavorable subjective feelings with which employs view their work. The aim of this study to study the job satisfaction among secondary school teachers in relation to their emotional intelligence with special reference to Kangra district of Himachal Pradesh. A sample of 220 respondents is selected which is further divided in male and female in 1:1 ratio. 2*2 factorial design (ANOVA) test is used. The result shows that there is significant difference among male and female respondents regarding their job satisfaction and there is job satisfaction among teachers of high Emotional intelligence and low Emotional intelligence in schools. The result also shows that there is no significant interactional effect of the gender and emotional intelligence on job satisfaction of secondary school teacher. The results of this study may be helpful for human resource managers especially in schools to satisfied and retained their talented and loyal workforce. Keywords: Job Staisfaction, Emotional Intelligence, H R managers.
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 Name : Investors' Awareness About Investment in Stock Market
 Authorhor : Dr. K. Banumathy,Dr. R. Azhagaiah
 Abstract :
Abstract The present study aims at to study the awareness of investors on stock market investment. The data were collected from 290 stock market investors of Puducherry using structured questionnaire. The analysis is made using Mann-Whitney U test and Kruskal-Wallis H Test. The study proves that there is a significant difference between male and female investors on awareness of stock market investment; there is a significant difference among the age, educational and occupational groups with respect to awareness; there is also a significant difference among the investors of different age and occupational groups, in respect of awareness. Keywords: Awareness, behavioural finance, BSE, investment decision, stock market. JEL Classification: G11, G02 and G10.
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 Name : Measuring Customer Satisfaction and Factors Affecting it in Banking Sector: A Case Study of Banks in Bhubaneswar City
 Author : Dr. Suresh Chandra Bihari , Shovita Mahapatra
 Abstract :
With the economic growth of country being on accelerating mode, role of banking industry is also important in this growth. Today, banking is regarded as a consumer-oriented service industry and banks have started realizing that their business increasingly depends on the quality of the consumer service provided and overall satisfaction of the customer. The service quality has been regarded as the important factor in order to succeed and have endurance in banking industry, especially when there has been continuously growing competition. The purpose of this paper is to identify the factors affecting customer satisfaction in retail banking and to measure the level of customer satisfaction. This is an empirical study using mainly primary data collected through a wellstructured questionnaire. It is hoped that this research paper would help the banks in improving the overall level of customer satisfaction, thereby helping the banks to retain and expand their overall customer base. Keywords: Customer Satisfaction, Banks, Service Quality
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 Name : Analytical Study of Psychological Contract and its Impact on Employees Retention
 Author : Ms. Sonal Bisht , Prof (Dr.) D.S. Chaubey,Mr. SP Thapliyal
 Abstract :
dynamic change in the HR approach for managing employee and employer relationship. Employee's retention has become the major concern for the management. The Psychological Contract has been of increasing interest for HR departments as it can be used to measure factors impacting behavior in the workplace. The present research work aims at examining the relationship between psychological contract and employee's retention. This is done by integrating finding of different factor of Psychological contract on retention management. In the present study a sample of 83 employees working in service organization was taken up. The components of Psychological contract and their attitude toward retention policies and their outcome were rated at 1 to 5 Likert scale. The results of study are discussed and implications for HR managers are highlighted. Key Words: Psychological Contract, Employees Retention, Retention Management,
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 Name : Changing Buying Perception towards Branded Durable Products Through E-advertising
 Author : Dr. Kapil Raj Chandoriya,Dr. (Mrs.) Kamlesh Singh,Prof. K. S. Thakur
 Abstract :
Current research paper has been diverting perception of consumers on Durable Products Brands through E-Advertising in rural as well as urban markets by using a regression analysis. In general word consumer perception is cognitive or thinking process and an individual's activities, emotions, feelings etc. are based on his perception of his surroundings or environment. This research will help many marketers to understand consumer perception in today's cut throat competition. Keyword: Consumer perception, Durables products, Brands, Marketing.
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 Name : Role of Brand Equity and Brand Identity on Preferences of Smartphones among Students
 Author : Dr. M. Jyothsna,Dr. S. Mahalakshmi,Mr. P. Naga Sandeep
 Abstract :
Brands are one of the most valuable assets of a company . High brand equity levels are known to lead to higher consumer preferences and purchase intentions. Brand Equity measures like Brand Awareness , Perceived Quality, Price and Brand Association and Brand Identity Measures like culture, self image and personality are considered for the purpose of this study.When a consumer perceives high brand equity he is willing to pay premium prices. Brand loyal customers act as advocates for a brand by engaging in positive word of mouth. Self image includes the attributions a consumer makes and a consumer thinks that others make to the typical user of the brand. Brand personality traits in a product are akin to a person's traits. Today there is stiff competition among smartphone companies. To stay ahead of competition they should take regular feedback from customers. Marketing strategy must be carefully chalked out. The purpose of this research is to understand how different components of brand equity and brand identity measures influence students in their preference between Apple and Samsung Smartphones. Primary data was obtained through questionnaires collected from 200 students. Likert scale and weighted average was used to arrive at the results. Key Words: Brand Equity ,Brand Identity Measures ,Brand Personality , Marketing Strategy,Smartphone.
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 Name : Involvement of Children in the Family Buying: A Review
 Author : Dr. Monica Chaudhary
 Abstract :
This paper reviews the literature on my research area “Role of Children in the family buying process. This extensive review attempts to understand the growing role of children in the family buying process. From a mere user, children have grown to influencer and now to a real buyer. With growing purchasing power children's role is very rapidly shifting from influencer to buyer. This conceptual review is very detailed in terms of different methodologies adopted by the researchers. Also this review is deductive in nature where the various factors affecting the child's role in the family buying process re identified. Key words: Family buying, Role of children, India
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 Name : Impact of Microfinance on Tribal Development in Telangana
 Author : Dr. I Anand Pawar
 Abstract :
The existing rural credit system in India has failed to live up to the expectations and development of the poorer sections of the society. Many empirical evidences bear sufficient testimony to this. Further, the banking system too has failed to deliver when it comes to meeting the needs of the weaker sections of the society especially the women. Therefore, an effective credit delivery mechanism, which could ensure credit delivery in a sustainable manner, has become a necessity. In this paper an attempt has been made to analyze the impact of microfinance on Tribal Development in Telangana State in terms of household income; assets acquired and employment generation before and after joining SHG and availing micro credit. Keywords: Microfinance, Self Help Groups, Bank linkage model, Tribal Development.
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 Name : Corporate Governance Reporting Practices Effect on Shareholder Value: A Study of Private Sector Banks in India
 Author : Ravneet Kaur , Dr. Rajinder Kaur
 Abstract :
Corporate Governance is a set of systems and processes which ensures that the company is managed in the best interests of all the stakeholders. The basic objective of corporate governance is to maximise the shareholders value while protecting the interests of stakeholders. In other, words the main objective of corporate governance is to lay stress on profit maximisation as well as social responsibility and towards the wealth maximisation of shareholders. In the present study an attempt has been made to study the effect of corporate governance practices on shareholder value creation. Keywords: Corporate Governance, Private Banks, Wealth Maximisation.
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 Name : Public Transport Service Quality and Passenger Satisfaction: A Case of UPSRTC, Agra, India
 Author : Manoj Kumar,Vikas Anand,Anup Srivastava
 Abstract :
Public services are offered by government to the public for their wellbeing and are offered to them on the basis of the principle of equality. This study measures the level of customer satisfaction with the quality of services offered by Uttar Pradesh State Public Transport Corporation (UPSRTC), Uttar Pradesh State in India. The study was conducted on over 2,000 passengers during June 2015 and October 2015. The various dimensions that are considered include safety, behavior, facilities, response to quarries, comfort, cost, availability etc. The study results reveal that while the passengers highly dissatisfied from attributes such as “Overall conditions of the buses” and “Behavior of the bus drivers and conductors”, the other attributes viz., “Cleanliness of bus stand amenities”, “Economy in travel by buses of UPSRTC” and “Comfort inside buses while travelling“ etc also contributed in overall high degree of dissatisfaction among them. The study concluded with the findings of highly dissatisfied customers of UPSRTC and many scopes of improvements in the services being offered by UPSRTC. Keywords: Public Transportation, Services, Quality, Satisfaction, UPSRTC, India
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 Name : An Empirical Research on Stock Split: Volatility Measure of Stock Price
 Author : Dr. Chetna Parmar
 Abstract :
The study is to test on stock split that means the division of shares into a large number of shares with lower unit value. There is no change in the proportional holding of shares. A stock split has no immediate effect on a stockholder's equity. The prime objective of this paper is to analyze the information impact of the stock split on the BSE 500 of Bombay Stock Exchange. Data collection is based on secondary type, form website www.bseindia.com. The study is based on the stock split which is listed in the NSE and BSE of those companies which are included in the NSE 50 and the BSE 30 companies who splits their shares during the 1st January, 2001 to 30th January, 2015. Analysis of the stock split effect on the price and volume, have to be scrutinized Cumulative Abnormal Return (CAR), Average Abnormal Return (AAR), Mean Cumulative Abnormal Return (MCAR), Mean Average Abnormal Return (MAAR). The last test on whether the investor can make an above normal return by relying on public information impound in stock split. There is no significant trading volume difference on day before stock split but there is huge volume on the split date and after that. Keywords: BSE 500, Stock Split, Cumulative Abnormal Return (CAR), Average Abnormal Return (ABR), Mean Cumulative Abnormal Return (MCAR), Mean Average Abnormal Return (MAAR). Estimation Windows, R-Square, Alpha, Beta, Expected Return, Abnormal Return.
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 Name : What Causes Stress among Academic Administrators: An Empirical Investigation
 Author : Dr. Seema Malik
 Abstract :
Purpose: The administrators like principals, head of the departments, deans & chairpersons play a very important role in achieving educational objectives in their respective educational institutions. This paper makes an empirical investigation about the major causes of stress for the administrators and presents the overall level of stress. Design/Methodology/Approach: A sample of 200 administrators was taken and different statements regarding causes of stress were asked. Factor analysis was applied to these statements to extract the main factor contributing to stress so that most important factors will be identified in order to make the effective strategies to cope up stress. Findings: The study revealed that the factor Role conflicts & Role ambiguity is the main stressor contributing more towards overall stress. Staff related problems are the second dimension contributing to the stress level. Work overload is considered as 3rd stressor while High self expectations and poor working conditions are ranked as 4th & 5th stressor. The overall stress level is 3.762 which indicated that administrators are having high level of stress on their positions. Key words: Stress, Administrators, Work, Conflict.
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 Name : 4Ps Framework of Unorganized Marketing in Pilgrim Centres of Chittoor District in Andhra Pradesh.
 Author : K.S. Ram,Dr. M. Munirami Reddy
 Abstract :
Pilgrim Centre shopping complexes are part of unorganized sector. In this study the 4Ps –Product, Price, Promotion and Place, at pilgrim market place are examined and analyzed to show how they operate. Key words: Unorganized market, pilgrim visits, and motive, sacred, secular and locality special products, Four Ps in unorganized markets, Store layout and image, Niche market, advantages and disadvantages. Survival of pilgrim shopping complexes.
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 Name : Lord Shiva: The Greatest Management Guru of All Times Ms. Sweety Gupta
 Author : Mr. Shiv Gupta
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 Name : Corporate Snapshot: INDIA
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 Name : ECONOMIC UPDATE
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 Name : Editorial
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 Name : STATS WINDOW
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