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Editorial Board A Refereed Monthly International Journal of Management
Prof. B. P. Sharma
(Editor in Chief)
Prof. Mahima Birla
(Editor)
Prof. Harshita Shrimali
(Consultative Editor)
Dr. Khushbu Agarwal
(Additional Editor)
Ms. Asha Galundia
(Circulation Manager)

 Editorial Team

Dr. Devendra Shrimali
Dr. Dharmesh Motwani
Mr. Jinendra Vyas
 
                                              
May 2014

 Name : Editorial
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 Name : Customer Contentment Regards to Electronic Customer Relationship Management: A Comparative Study of Public and Private Sector Banks of India
 Author : Dr. R.C.S Rajpurohit, Swati Surana
 Abstract :
Financial industry is going through turbulent time in the recent years due to various changing constituents in financial business environment. Increasing and ever changing customer's financial needs and mindsets is one of the major challenge for the banking industry, reforms by RBI for making banking available to diverse section of society of issuing licenses to new players will be another threat to existing banks in retaining existing customer and acquiring new customer. Recent advancement, development and availability at affordable rates of digital technology have changed the way banks serve, connect and communicate with customers. Electronic Customer Relationship Management (eCRM) is advancement with the help of modern technology in the traditional CRM approach embraced by the banks to serve the customers round the clock at the place of their choice. This paper attempts to study the level of customer satisfaction regards to eCRM in public and private sector banks of India in Jodhpur city.
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 Name : A study on Service quality and customer satisfaction of selected Private hospitals of Vadodara City
 Authorhor : Dr. Darshana R. Dave, Reena Dave
 Abstract :
The health care sector of any country depends on socio economic development and the government's priority for the same. Since India has followed the mixed economy the health care sector also has mixed participation. The house hold spending on private healthcare is more than on public spending. Gujarat is also growing fast in economic development. Due to increased competition, service quality is becoming very important. The research study has been conducted to find effect of service quality on patients' satisfaction and customer loyalty in private hospitals of Vadodara City.
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 Name : Study of Relationship between Emotional Intelligence and Leadership Practices
 Author : Dr. Ritu Gandhi Arora
 Abstract :
Emotions are the vital forces for the values and principles each one of us lives for and they drive one's focus, action and its speed. “Intelligence” is understood as “the ability to learn and understand from experience or to respond successfully to new experiences, the ability to acquire and retain knowledge”. The concept of emotional intelligence is developed based upon a set of competencies like self awareness, self confidence and self control, commitment and integrity, the ability to communicate the influence, to initiate and accept change- these competencies are highly recognized in today's competitive market. Successful leadership today is about how well leaders manage themselves and how well they manage others. Successful leadership is not about intellectual ability or technical expertise; it is about personal characteristics and human qualities that include empathy and compassion, flexibility, and influence. Today's leaders must have the ability and flexibility to adapt to an ever-changing workforce, and it's these human abilities that set apart successful leaders. Emotional intelligence has become as important as, if not more important than, intellectual quotient (IQ) and cognitive abilities. Today, successful leaders are defined by inspiring and motivating others, promoting a positive work environment, perceiving and understanding emotions, and fostering an organizational climate in which people turn challenging opportunities into successes.
This study is an attempt to examine the level of emotional intelligence through different dimensions of EI on the middle level managers. The data was collected from 150 middle level managers from banks using standardized scale i.e. Bhattacharya Instrument on Emotional Intelligence. Total of 8 banks from Delhi and NCR were targeted. The main objective of the research was to study the level of emotional intelligence with respect to gender and age of the respondents and explore the relationship between different factors of emotional intelligence. The results revealed that all factors of emotional intelligence were significantly correlated to each other except interpersonal conflict management. Level of emotional intelligence does not differ across gender and age of the leaders. The findings of the study strongly recommend improvement in developing leaders' capacity for empathy. If one lacks empathy, they can cut themselves off at the knees in many kinds of negotiations at the time of conflict resolution. This study supports the position that emotional stability and emotional intelligence are important factors for organizational leadership.
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 Name : Measuring Efficiency and Performance of Selected Indian Steel Companies in the Context of Working Capital Management
 Author : Dr. Monika Maheshwari
 Abstract :
Working capital management involves managing the relationship between a firm's short term assets and its short term liabilities. Efficient working capital management is necessary for achieving both liquidity and profitability of a company. A poor and inefficient working capital management leads to tie up funds in idle assets and reduces the liquidity and profitability of a company.
Working capital management efficiency is vital especially for manufacturing firms, where a major part of assets is composed of current assets. For an intensive study of working capital management of Indian steel industry focus of the study is on major and significant players of the industry of public and private sector viz Steel Authority of India Ltd., Tata Steel Ltd, JSW Steel Ltd. and Essar Steel Ltd. The objective of this study is to measure working capital managing efficiency of selected Indian steel companies for which different activity ratios are used in appraising the efficiency of selected companies. Cash Conversion Cycle (CCC) is a powerful measure for assessing how well a company is managing its working capital. It is used as a comprehensive measure for working capital management and to analyze profitability and performance of selected companies inter firm comparison is done to their judge performance. The ratios of ROCE, assets turnover and profit margins of selected companies are used as standards of performance.
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 Name : An Empirical study applying Chart patterns to Indian Stock Market Crashes
 Author : Varun Sarda, Dr Yamini Karmarkar, Neha Lakhotia
 Abstract :
Charting techniques are used by analysts to predict the movements of prices in Financial Markets. However, most of them are based on the gradual movements of prices though the uncertain environment of today calls for an analysis of the rapid movements. This paper examines Kagi Charting technique to analyze the Crashes of Indian stock markets based on Qualitative parameter of Predictive Efficiency. The period of study is from 1997 to 2011. A crash is defined as a drop of 25% or above from the peak value of Sensex within a duration of 60 days from the peak. The results of the study show that Kagi Charts are able to predict the crash with 100% predictive efficiency for one of the three crashes analyzed in the study.
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 Name : Export Markets' Segmentation, Performance and Marketing of Indian Carpet Industry: A BCG Matrix Approach
 Author : Priyanka Gite, Chinmoy Kumar Roy
 Abstract :
Carpet weaving is a traditional and well established industry in India. Exquisite Indian carpets are not only part of luxurious lifestyles in modern times but also reflect timeless amalgamation of nature, culture and art. Today, the exquisite masterpieces created by over 3 million Indian carpet weavers and craftsmen continue to enchant the consumers the world over. This industry plays a vital role in employment and income generation as well as foreign exchange earnings. Since, this industry is primarily rural based, it also leads to balanced regional growth. It is therefore of prime concern to evaluate its export performance, identify the promising export markets and develop certain export marketing strategies for the overall prosperity of this industry.
Strategic business models are widely used in corporate world these days to analyse the problems and prospects of any business situation. BCG (Boston Consulting Group) matrix is one among the widely used model which helps in segmenting the product portfolio or markets in four groups viz. Star, Cash cow, Dog and Problem child (or Question mark).
For the present study, BCG matrix has been applied to identify the export markets for the Indian carpet industry and classify them in four aforesaid segments.From about 200 countries of carpet export destinations, top 30 countries with highest average export values for last 10 years (2003-04 to 2012-13) has been considered. Average market growth rate and relative market share, calculated from export data of 5 years ranging from 2008-09 to 2012-13, has become the base for the application of this matrix. USA, UK, UAE, Turkey and Australia have emerged as the Star markets; Belgium, Canada, France, Germany and Italy as the Cash cow markets; Austria, Greece, Spain, etc. as the Dog markets; and Brazil, Malaysia, Singapore, etc. as the Problem child markets. Appropriate export marketing strategies have also been suggested apart from analysis of export performance of carpet industry.
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 Name : Determinants of Dividend Policy: Evidence From IT Sector In India
 Author : Dr. R. Azhagaiah, Sandanam Gejalakshmi
 Abstract :
The objective of this paper is to analyze the determinants of dividend policy (DP)of IT sector in India. Out of 84 firms listed in National stock exchange (NSE) 20 firms were considered for analysis. DP of corporate sector is widely researched topic in finance however it remains a debatable issue to decide what factors determine the DP. The present paper is an attempt to empirically analyze the determinants of DP of Information Technology (IT) Sector in India. For this purpose, various factors affecting DP such as price earnings ratio (PER), dividend payout ratio (DPR), debt equity ratio (DER), cash from operation (CFO), earnings (ERN), corporate tax(CT),earnings per share(EPS) and Beta (SYSETAMATICRISK) are considered for analysis. The empirical evidence from the study reveals that PER, DER has significant impact on EPS and also good predictors of dividend payout in IT sector. Ordinary least square models are used to estimate the impact of PER, DPR, DER, CFO, ERN, CT, EPS and β (SR) on the DP. The DP of overall IT sector is strongly influenced by DPR, DER, EPS, CFO, β (SR) and CT, which reveals that the DP of IT sector is significantly influenced by the selected financial variables during the period of the study. The overall regression analysis shows that the determinants of DP is significantly and positively influenced by the PER, DER and EPS.
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 Name : An Empirical Investigation of Corporate Governance with Respect to Corporate Social Responsibility in India & USA
 Author : Dr. Sonal Nena
 Abstract :
Corporate Governance (CG) is a system of managing a company in the best interest of all its stakeholders through in the context of state administration. It is a primary responsibility for running a business with integrity and honesty lies with the managers who are accountable to the shareholders. But a vast majority of Indian Corporate is misgoverned by promoter families, which own a negligible proportion of share capital, hence the need for Corporate Governance (CG) is not just Corporate Management, it is something much wider and encompasses within its fold a fair, efficient and transparent administration to meet certain well defined objectives. CG practices in global and in India has been passed through various stages of development. With global aspect the pioneer steps of appointment of Sir Adrin Cadbury Committee by stock exchange of London in 1991, then many countries have presented the guidelines for Corporate Governance. With Indian aspect initially CII recommendations were given critically reviewed the concept. This followed by Naresh Chandra Committee and Narayan Murthy Committee have reviewed this concept with operational effectiveness and efficiency. The researcher has made an attempt to evaluate the CG practices with respect to Corporate Social Responsibility (CSR) in India & USA, for that researcher has taken Infosys & Spirax Sarco (USA).
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 Name : Effect of Social Media on Purchase Decision
 Author : Funde Yogesh,Mehta Yesha
 Abstract :
Social media has revolutionalised the ways of communication and sharing information and interests. The rapid growth of social media and social networking sites, especially, in developing country like India is providing marketer a new avenue to contact customers. Though, organizations are increasing their spend in social media, it is difficult to measure a real return on investment. This paper attempts to assess the impact of usage of social media on purchase decision process. The paper examines the usage pattern and its influences the five stages of purchase process. The study finds that the social media is most widely used in information source for perceived convenience, effectiveness and perceived credibility. Also, the social media reviews and opinions affect the purchase decision process; however, tendency of share their experiences post purchase is surprisingly low.
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 Name : An Empirical Study on Job Satisfaction amongst College & University Teachers
 Author : Dr.Amardeep kaur Ahluwalia,Kamal Preet
 Abstract :
The present paper identifies and discusses the factors that affect the job satisfaction among college and university teachers. As job satisfaction is an important issue in the higher education because if the teachers in university/ colleges are satisfied enough to accomplish their goals effectively, then only they would be motivated to contribute effectively towards higher education. Survey method has been used to collect the research data from faculty members of college and universities of district Jalandhar and Amritsar in the state of Punjab. Factor Analysis has been applied to find out those factors that are responsible for job satisfaction among college and university teachers. Seven factors have been extracted by applying factor analysis. The study revealed that the most important factors that are responsible for job satisfaction among college and university teachers are “Possibility of Growth and Administration” followed by “Salary / Monetary Growth”, followed by “Hygiene & Infrastructure”, followed by “Possibility of Turnover”, Coordination & Cooperation, “Interpersonal Relations in Profession” and “Unbiased Administration”.
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 Name : An Empirical Investigation of the FII activity on volatility in Stock Market – Indian Evidence
 Author : Jnaneshwar Pai Maroor
 Abstract :
Foreign institutional investors have gained a significant role in Indian stock markets. The dawn of 21st century has shown the real dynamism of stock market and the various benchmarking of sensitivity index (Sensex) in terms of its highest peaks and sudden falls. In this context present paper examines the contribution of foreign institutional investment in sensitivity index (Sensex). Also attempts to understand the behavioral pattern of FII during the period of 2007 to 2012 and examine the volatility of BSE Sensex due to FII. The data for the study uses the information obtained from the secondary resources like website of BSE sensex. We attempted to explain the impact of foreign institutional investment on stock market and Indian economy. Also attempts to present the correlation between FII and BSE sensex by the Karl Pearson' Coefficient of correlation test.
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 Name : Hurdles in Achieving Women Empowerment
 Author : Preeti Dhuppar (Darak),Prof. K. C. Sodani
 Abstract :
Generally speaking the women of India are relatively disempowered and they enjoy somewhat lower status than that of men. In spite of so many efforts undertaken by government and NGOs the picture at present is not satisfactory. Mere access to education and employment can only help in the process of empowerment. These are the tools or the enabling factors through which the process gets speeded up. However, achievement towards this goal depends more on attitude. Unless the attitude towards the acceptance of unequal gender role by the society and even the women themselves changed women cannot grab the opportunity provided to them through constitutional provision, law etc. Till then we cannot say that women are empowered in India in its real sense.
The present paper is an attempt to analyze the status of women empowerment in Udaipur City using various indicators based on data from primary sources. The study reveals that women of Udaipur city are relatively disempowered and they enjoy somewhat lower status than that of men in spite of many efforts undertaken by the government. Gender gap exists regarding access to education and employment. Household decision making power and freedom of movement of women vary considerably with their age, education and employment status. It is found that acceptance of unequal gender norms by women are still prevailing in the society. The study concludes by an observation that access to education and employment are only the enabling factors to empowerment, achievement towards the goal, however, depends largely on the attitude of the people towards gender equality. Various indicators of women empowerment are analyzed using the data from various sources while discussing women's present status in India. The main emphasis is given to the indicators like women's household decision making power, financial autonomy, freedom of movement, women's acceptance of unequal gender roles, and exposure to media, and access to education, women's experience of hurdles in achieving women empowerment.
While studying women's access to education and employment it is found that gender gap exist in both the situations. Women's exposure to media is also less relative to men. This is because most of the women lack desired level of financial autonomy, literacy, strong personality, own decision making capacity, family support etc. Thus we see that these mutually interdependent factors reinforce each other and put women in a disadvantageous position relative to men. Various constraints in achieving the desired level of empowerment are also identified. Important among them are poverty, social norms and family structure, lack of awareness about legal and constitutional provision etc.
This research paper is based on hurdles in achieving the women empowerment .My paper is focused on hurdles in the empowerment of housewives (sample size of 100 housewives) i.e. who are not busy with any profession .There are some hurdles in empowerment for working women also but I took up the sample of 100 housewives to emphasis only on the above mentioned matter. During the interaction I found that there are many hurdles in women empowerment like education, family members support, lack of knowledge and lack of awareness and self confidence etc .I also came to notice that most of the women are not considering hurdles as a permanent in real life .Their views are that if mutual consents are in agreeable conditions the hurdle can be removed and this compromising can make them very empowered. During the interaction with women I came to know that they are having successful story of the following in their mind like Aishvarya Rai Bacchan ,Kiran Bedi, Indira Gandhi,Mother Taresa, Indira Nui , Chandra Kochar etc and they want to become like them.The facts and figures of this paper shall be presented in the seminar.
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 Name : Economic Impact of Mergers; Its Motives and Consequences. A Case of Indian Aviation
 Author : Jayanta Kumar Mohapatra
 Abstract :
The mergers and acquisitions are growing both in numbers and deal values at a rapid rate. Researches in the area of motives behind these mergers are limited, particularly in India. When various theories attempt to explain the logic of M&A transactions, many of them are not empirically tested. Here an attempt has been made to understand the motives behind the airlines M&As in India and their consequences. Results show that there is huge difference between the motives and consequences.
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 Name : Working Capital Management of Market Leaders
 Author : Dr. Sumita J. Shroff
 Abstract :
Considering the significance of working capital management, the current study attempts to examine various aspects of working capital management, i.e., current asset structure, liquidity, working capital policy and working capital management efficiency as represented by working capital ratios of the BSE Listed firms for a period of twelve years from 2000 to 2012. The analysis revealed that market leaders pursue a moderate working capital investment policy whereas an aggressive working capital financing policy. Loans and Advances had the highest share in their current assets structure. Market leaders enjoy sound liquidity position and manage their inventories and receivables in an efficient manner. They effectively utilize their current assets investment. The results of time trend analysis revealed a significant uptrend in CATAR, CLTAR, CLTDR, CASR, ALR, CBBTCAR, ITR and DTR whereas a significant downtrend in ITCAR, DTCAR, OC and NTC.
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 Name : Affordable Health Care Service Innovations from India
 Author : Dr. Ajith P
 Abstract :
India faces several challenges in healthcare such as improving access, affordability and quality. India's health achievements are low in comparison to the country's income level. The health care system is seriously broken despite the existence over many decades of primary, secondary and tertiary health centers. The objective of this paper is to investigate the challenges faced by India in addressing the healthcare needs of its people especially maternal and child health. The affordable healthcare trend in India pioneered by Aravind Eye Care is now innovatively taken forward by Lifespring Hospitals and few others. They are adopting various innovative practices by adopting optimum asset utilization, asset light strategy and many more. The paper also highlights the role of secondary care hospitals in making affordable healthcare for all Indians a reality.
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 Name : A study of Consumer behavior with reference to Brand Lay's
 Author : Dr. Manish Kumar Srivastava,Dr. A K Tiwari
 Abstract :
Now a day's most business organizations are operating in a complex and competitive environment where demands are constantly changing. In this era of intense competition, especially within the FMCG sector, one can achieve success only after having a thorough understanding about their target consumer behavior.
Consumer Behavior refers to the study of buying tendencies of consumers. It is the study of individuals, groups, or organizations and the processes they use to select, use, and dispose of goods or services to satisfy their needs and wants. It is really important for marketers to understand what prompts a consumer to purchase a particular product and what stops him from buying.
Lay's is the market leader in the potato chips product category. In this paper an attempt has been made to study the various factors which affect the consumers while theypurchase branded potato chips Lay's.
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 Name : CORPORATE SNAPSHOT-WORLD May 2014
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 Name : ECONOMIC UPDATE GLOBAL & INDIAN May 2014
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 Name : Economy At A Glance (Global)
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