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Editorial Board A Refereed Monthly International Journal of Management
Prof. B. P. Sharma
(Editor in Chief)
Prof. Mahima Birla
(Group Editor)
Dr. Khushbu Agarwal
(Editor)
Ms. Asha Galundia
(Circulation Manager)

 Editorial Team

Dr. Devendra Shrimali
Dr. Dharmesh Motwani
Mr. Jinendra Vyas
 
                                              
July 2017

 Name : Index
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 Name : An Examination of the Relationship Among Store Image Attributes Customer Satisfaction and Loyalty Behaviour
 Author : Dr. Pankaj Kumar
 Abstract :
The purpose of the study is to examine the significance relationship among store image attributes, consumer satisfaction, behavioral response and intentions. A structured questionnaire was successfully distributed to 600 respondents, who had made purchases from sixty retail formats operated in Delhi and Gurugram belonging to the domain of Shopping Malls, Hypermarket, Supermarket, Department Stores, Discount stores and Category Killers through systematic stratified sampling for the collection of data. Factor analysis was used to determine how many factors related to dimensions of store image as perceived by customers towards retail formats were being measured by the instrument. Correlation analysis was employed to examine the significance relationship among store image attributes, customer satisfaction, behavioral response and intentions. The results of the study are concluded that customer satisfaction is significantly associated with the entire fourteen facets store image, whereas wordof- mouth communication, intention to switch, and customers' loyalty intention are partially significant with store image attributes, furthermore word-of-mouth communication, intention to switch, and customers' loyalty intention are also significantly correlated with customers' satisfaction. Keywords: Retail store, Store Image, Customer Satisfaction, behavioral Intention, Loyalty Intention.
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 Name : Interest Rates and Stock Market in Indian Context: An Analysis
 Author : Dr. S.P. Aggarwal,Ms. Anshika Agarwal
 Abstract :
In this paper, it is checked whether interest rates matter for stock markets or not by studying the nature of relationship and the causality between interest rates and stock market for the period ranging from January 2008 to December 2013 for Indian market. Augmented Dickey-Fuller Unit Root test is applied and it is found BSE 100 series and Call money rates series are non-stationary at level and at first difference these series are stationary. And then by applying Granger- Causality test, it is found that there is no causal relationship between interest rates and stock market in Indian context. They do not lead or lag each other. But, by applying Johansen co-integration test it is seen that interest rates and stock market move together in the long run and there is co-integration between them. The findings of this paper might help policy makers to change interest rates as part of monetary policy by considering its effects on stock prices. Keywords: Interest Rate, Stock Market, Granger Causality, Johansen Co-integration. JEL Classification: E43, E44, G10
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 Name : Historical Fall in Crude Oil Prices and Volatility Spillover to Selected Asian Stock Markets
 Author : Dr. Saif Siddiqui, Ms Arushi Gaur
 Abstract :
Oil industry recently faced the deepest downturn. This plunging price was first observed in June 2014 and it moved further down. This change affected the investment pattern of many companies and leads to a decline in corporate margins and influence investments in stock markets. Keeping in view this important relationship, here, we propose to study the movement of crude oil prices and volatility spill over to select major stock markets of Asia. We have taken daily data for the period from June 01, 2014 to August 31, 2016 for the major Asian countries (China, Malaysia, Indonesia, South Korea, Singapore, Japan and India). One major stock index of each country has been taken to represent its stock market. We used GARCH (1,1) model to forecast volatility. Beside, doing descriptive statistics and correlation test, we put granger causality test to identify spill over of volatility. Preliminary results suggested that apart from different degrees of correlations, return spill overs between India and its Asian counterparts are found to be significant and bi-directional. We found that there are some markets from where there is significant flow of volatility. Affect of historic crude price movement on stock markets is also significant. Keywords: Crude Oil, Stock Market, Garch Model, Causality, Correlation
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 Name : Consumers' Attitude towards Organic Food Products in Vadodara – An Exploratory Study
 Author : Dr. Ashutosh Sandhe, Ms. Ashwini Joshi,
 Abstract :
This descriptive research studies and analyses the attitude of people of Vadodara towards organic food products. Attitude was studied by application of the Tri-component Model where three major components of attitude i.e. cognition, affection and conation or purchasing intention was measured and from that the overall attitude was analysed. Based on a sample size of 200, it was found that the overall attitude for organic food products was favourable and that there was strong positive correlation between all the three components and attitude. Further, reasons for preference of organic food products were also studied along with problems faced in procurement of these products in Vadodara.“Organic food products are good for health” was found to be the most prominent reason for preference of these products and these products are not easily available everywhere was found as a major problem faced in procurement in Vadodara. Keywords: Attitude, Cognition, Affection, Conation, Tri-component model
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 Name : An Analysis of India's Trade with China - with special reference to Mercantile Trade
 Author : Kumar Navodit Manav
 Abstract :
Over the past two decades, there is no other trading partner that has gained as much importance as India and China, China and India together feed to the 40% of humanity. China is the world's largest exporter and its exports formed more than 13% of the global exports. China and India relationship is an important indicator of peace and stability in the region. There is increasing trend of imports and exports among India and China after economic reforms, these two economies are rapidly growing economies in the world. These two countries are also having cultural, historical, political background, there is tremendous potential related to international trade between these two countries. Through bilateral agreements and trade negotiation these two countries can come together and establish themselves as good partners at the international trade level. China and India had similar development strategies before adopting of market oriented economic reforms. China began reforming its centrally planned, non-market and closed economy in 1978. India always had a large private sector and functioning market subject to rigid state controls until the hesitant and piecemeal reforms of the 1980's. These became systematic and far broader after India experienced a severe macroeconomic crisis in 1991. With the beginning of the 21st century, they have become the two superstars of economic growth with their increasing integration with the rest of global economy. Without a doubt, a further development of these two rising giants will have a tremendous impact on world economy as a whole and their success will usher in the return of Asian century in the next twenty or thirty years. Keywords: Policies, Strategies, Agreement, Asian Superpower, Self Sufficient, Non Socialist Country, Humanity, Peace and Stability, Polynomial Regression Model.
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 Name : Market, Size, Value and Stock Returns in India
 Author : Samreen Akhtar
 Abstract :
This study empirically examines the single-factor market model and the Fama-French three-factor model for the Indian stock market using data for a longer time-period i.e. from 1993 to 2013. We also test the models for two shorter time periods of ten years each subdividing this entire period of twenty years. Then these two periods of ten years are further divided into two periods of five years each. In all, we carried out the tests for seven different time periods. The results report a negative relation between size and average return, and a positive relation between average return and value irrespective of size. R2 values establish that the stock-market returns, SMB and HML proxy for risk factors. Based on the joint test of the intercepts the three-factor model can't be rejected for the Indian stock market. Keywords: Market, Size, Value, Returns, India
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 Name : View Corporate Social Responsibility through Companies Act 2013 - A Study of Selected Maharatna companies
 Author : Babita Kundu
 Abstract :
With the introduction of Companies act 2013, it is a new era for corporations to fulfil its social obligation. There are several new provisions introduced in Companies act and one of such new provision is about corporate social responsibility (CSR). CSR has been applicable from 1 April 2014 as mandatory contribution for such company which has net worth of Rs.500 cr. or more OR net turnover of Rs. 1000 cr. or more OR net profit of Rs. 5 cr. or more during any financial year. This study presents a view on CSR as per Companies Act 2013. In India, Public sector has played a major role in industrial and economic development and having significant share in gross domestic product. Role of some public sector companies especially Maharatna, Navratna and Miniratna is well acknowledged in the economic development. They are having strong financial results which guide the Indian economy's health. This study is an attempt to check that are these companies performed well in terms of social responsibility also. It is an exploratory study based on Content analysis of annual reports of selected 5 Maharatna companies for financial year 2014-2015 about corporate social responsibility. In this study, CSR performance of sample companies are evaluated with key aspects of section 135 of Companies Act 2013 and concluded that performance of selected companies is act as a benchmark for fulfilling the corporate social responsibility. On the basis of CSR activities and number of CSR projects, BHEL is 1st while on the basis of CSR budget and CSR expenditure, NTPC is 1st among all selected Maharatna companies. All companies have given preference to invest in CSR1, CSR2 and CSR4 as these activities have maximum score as per disclosure index. Keywords: Companies Act 2013, Corporate Social Responsibility, Maharatna, Public Sector undertakings.
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 Name : Constant Market Share Analysis of Export Competitiveness of Cotton: A Comparative Study of India and China
 Author : Dr. Mamta Pankaj Jain
 Abstract :
The Textile & Clothing (T&C) sector has played a crucial role in the global economic growth and development from the era of industrial development. On January 1st, 1974, Multi Fiber Agreement came into existence. It replaced all previous agreements that were regulating global trade in T&C since 1961. Under this agreement, quotas were enforced on developing countries for the export of yarn, textile and apparel products. Agreement on Textiles and Clothing (ATC) during Uruguay Round Agreement (1994) called for progressive phasing out of MFA over a ten-year period starting from 1995 and reached by the end of 2004 so as to integrate the international trade in T&C into the General Agreement on Tariffs and Trade (GATT) rules. This paper is an attempt to investigate the impact of abolishing MFA on India's export competitiveness in world trade of cotton vis-a vis to China. The study adopts Constant Market share analysis approach. The study finds that both India and China have increased the export competitiveness post MFA, however China increased it export competitiveness more than that of India. Keywords: India, China, Cotton, Export Competitiveness, Constant Market Share
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 Name : Benefits and Challenges of Carbon Credit Trading Practices in Organizations- A Case Study
 Author : Dr. Ajay K. Garg, Satyendra Arya, Dr. Rakesh K. Mudgal
 Abstract :
Carbon Credit Trading is generated from the Kyoto Protocol. The main aim of this concept is basically to trade the carbon credit in the market. This type of trading is now the one of the fastest trading market in India. The companies that are not already carbon constrained will need to prepare themselves for carbon legislation as a low carbon economy in the long run. This research is used for the several benefits and challenges which are directly or indirectly associated with carbon credit trading. Some organizations are already taken lots of monetary and non-monetary benefits but nowadays several organizations are directly interested to involve in this trading. Carbon credits create a market for reducing greenhouse emissions by giving a monetary value to the cost of polluting the air. This means that carbon becomes a cost of business and is seen like other inputs such as raw materials or labor. The possibilities are endless; hence making it an open market. Operators that have not used up their quotas can sell their unused allowances as carbon credits, while businesses that are about to exceed their quotas can buy the extra allowances as credits, privately or on the open market. This research paper intends to explore the benefits and challenges about carbon credits amongst Indian Industry. Keyword: Carbon Credit Trading, Kyoto Protocol, Clean Development Mechanism (CDM), Emerging Market.
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 Name : Corporate Social Reporting in India: A Study of Some Selected Indian Companies
 Author : Summi Arora, Jaideep
 Abstract :
Social responsibility is the responsibility of an organization for the impact of its decisions and activities on the society and environment through transparent and ethical behavior that is consistent with sustainable development and the welfare of society. Since the business plays a pivotal role in both the job and wealth creation in the society and efficient use of natural capital, CSR is a central management concern which positions companies to manage risk and take advantage of opportunities. The present study deals with the issue of corporate social responsibility reporting practices being followed by selected companies in India.The study has been conducted by analysing annual reports of selected companies using content analysis. Certain indicators have been selected on the basis of Global Reporting Initiative guidelines and UNCTAD principles. Keywords: Social Responsibility, Sustainable Development, Environment, Safety, Transparency
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 Name : Z - Score Analysis on Efficiency of Working Capital Management: An Evidence of Selected Indian Food Processing Companies Listed in NSE
 Author : Mohsin Khan
 Abstract :
Working capital management is a very important component of corporate finance as well as essential for manufacturing sector because it directly affects the liquidity and profitability of the company. It deals with current assets and current liabilities. There are two concepts of working capital viz. quantitative and qualitative. Some people also define the two concepts as gross concept and net concept. This preliminary study was made with an attempt to analyze the Altman's ZScore on efficiency of working capital management i.e. Discriminant Analysis for a time horizon of 5 years with respect to the select Indian Food Processing companies which are listed in National Stock Exchange (NSE). The secondary data have been used for analysis which is driven from some Database as well as Annual Report of the companies. A sample of 14 select Indian Food Processing Companies listed in NSE have been taken for testing the efficiency. After the study the result found majority of select companies are fail to maintain their liquidity ratios and for the reason companies are in risk zone as per zscore analysis. This paper has been divided into four major segments namely Introduction, Methodology, Main Findings and discussion and finally Suggestions and Conclusion. Keywords: Working Capital Management, Z-Score Analysis, Food Processing Companies, NSE.
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 Name : The Role of Diaspora in Strengthening Relations between Host and Home Country.(A Case Study of Indian Diaspora in UAE)
 Author : Dr. K.A. Goyal, Mr. Abdul Vajid,
 Abstract :
Migration is the human face of globalization, and Diasporas are the human links between countries. According to United Nation Report the global stock of migrants as of 2015 is 244 million persons which have more than doubled within the last three decades. The Survey conducted by UN department of economic and social affairs reveals that India has the largest Diaspora population in the world. There are large numbers of Indians living and working outside India and playing important role in India's Economic Development as well as host country. The Indian Diaspora covers practically every region of the world. This paper explores the role of UAE's Indian Diaspora in economic development of both India and UAE and how it is acting like a bridge between both countries flourishing relations .UAE and India are one of each other's largest trading partners. The large Indian Community members from a tea vendor to Business Tycoon, Indians have registered their presence in every sector in the UAE. This paper also highlights the current welfare schemes of Indian Government for Indian Diaspora, major problems facing by Indians in UAE and suggestive measures to overcome these problems. Keywords: Indian Diaspora, Diaspora & Development, India UAE Relations, Migration, Remittance JEL Classification: F22, F24, J6, O15
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 Name : Sustainability Balanced Scorecard as a Framework for Performance Measurement in Facility Management - A Literature Review
 Author : Pankaj Tiwari, Dr. Sunita Panicker
 Abstract :
Facilities management (FM) subsists to prop up the core business that is the prelude goal-seeking actions of the enterprise. The responsibility of FM in facilitating organizational performance, and by this means in provide competitive gain, is generally acknowledged. Environmental management matters have acknowledged an augmented amount of responsiveness in recent years and make use of the balanced scorecard for the intention of environmental management is an important pursuit. The advantage of sustainability and green practices in facility management like diminution in energy consumption, productivity amplifies, waste reduction, and many other beneficial effects of sustainability can be enumerated and offered to an organization's leadership in order to secure sustainable practices and their constructive effect on the underneath line. Many of the affirmative economic possessions do not be evident directly; however one must take a long-term outlook of mainly sustainable practices and cautiously assess green options to conventional structure, operating and maintenance methodologies. The facility manager is the one who visualize the intact process and is often the person in charge of the only group that has influence over the complete life cycle of a facility. Thus, the facility manager often turns out to be the advocate of sustainable and green practices. Equipped with the appropriate financial and strategic planning tools, the facility manager can generate enduring significance to the organization by developing, implementing and maintaining sustainable facility practices. Keywords: Performance measurement, Facility Management, Balanced Scorecard, Sustainability
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 Name : Indian Healthcare and Social Media Marketing: A Gap Analysis
 Author : Ms. Mahima Gupta, Dr. Vaishali Sharma
 Abstract :
With the advent of chat sessions, instant messengers, special interest communities, blogs and wikis, the consumer seeks web intervention in any decision making process. The same has been observed for the Indian Healthcare Industry. Here the participants share their knowledge and experiences to solve problems and also feel responsible towards each other. In the high involvement healthcare sector, patients are increasingly seeking online advice and information to satisfy themselves before indulging into any sort of treatment. The purpose of this paper is to study the existing literature on Indian healthcare industry which would enable better understanding of the role of Social Media Marketing in Healthcare industry. This paper adopts the literature review method and gathers data from more than 100 research papers, online reports, and articles. The secondary data collected is analysed and the most relevant findings are assimilated to analyse the prevailing gaps and scope of further research. The data analysis highlighted several gaps in the healthcare industry namely, 'Absence of Patient Profile', 'Behavioural Aspects', 'Need for tailor made healthcare interventions', 'Digital Channel Development', 'Use of ICT (Information and Communication Technology) in Healthcare'. The data presented inadequacy of work on the relationship between Service Quality and Patient Orientation. In addition Demographic, Psychographic and Behavioural studies of healthcare social media users are limited. Keywords: Healthcare, Social Media Marketing, Hospital Marketing, Gaps in healthcare
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 Name : Antecedents of Work-Family Conflict among Frontline Bank Employees
 Author : Abha Bhalla
 Abstract :
In today's global and competitive work environment, service industries strive hard to create and retain a pool of satisfied customers. To accomplish this, role of frontline employees is regarded crucial as they are the first and only representation of a service firm or brand. Research evidence that frontline employee's work beyond scheduled working hours and inflexible schedules to serve relentless horde of customers, which adversely affects theirwellbeing and family life. Considering this, the present study attempts to understand the negative spillover of increased work demands on the family life of frontlineemployees. The study has two major goals- (i) to assess the prevailing status of work-family conflict, and (ii) to examine the factors affecting work-family conflict perceived by frontline bank employees in the Indian context. To fulfil stated goals, data were collected with the help of personally administered survey instrument consisting 44 items whose response options ranged from 1 to 5.On the basis of convenience sampling, 200 frontline employees were contacted personally from 17 private bank branches of Amritsar city, of which 146 usable questionnaires were received back. Data were analysed using appropriate statistical techniques like Exploratory Factor Analysis, Correlation and Regression analysis. Results revealed that prevailing status of work-family conflict is high for frontline employees as they experience it significantly more than 'sometimes'. Significant differences with regard to gender and parental status were observed such that women and parent employees experience greater work-family conflict than their counterparts. Further, results revealed increased job time demands, role overload, non-supportive work culture, lack of family social support and aggrieved customer behaviour as the major factor affecting work-family conflict of frontline employees. The findings have an important implications for banks and other service organizations. Keywords: Work-Family Conflict, Frontline Employees, Banks, Service Industry, India
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 Name : Human Resource Factors and Competitive Challenges Influencing The Supply Chain World: Review and Analysis
 Author : Sidhartha Sharma
 Abstract :
The concept of the supply chain in companies has evolved significantly in recent decades and today perceived as one of the most vital strategic functions in the implementation of company's business strategy. The Complex interaction of different environmental variables like cut-throat competition, globalization, and an emergence of commoditization advancement in information system and technological changes in supply chains themselves have become very dynamic and complex. Despite the realization that managing the supply chain effectively can provide a core competitive advantage, there appears to be the insufficient realization that this rests on human skills and performance in the supply chain. Effective and strategic management of human resources can provide an equally strong source of core competency, very little of this realization has been applied to managing the human resource in the supply chain as far as corporate sector is concerned. The present paper aims at reviewing and analyzing key human resource factors as well as competitive challenges which influence supply chain orientation. Keywords: Supply Chain, Competitive Advantage, Human Resource factors, Challenges, Supply Chain Orientation.
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 Name : Impact of Customer Relationship Management Initiatives in Indian Retail Scenario: A Review
 Author : Dr. Jogi Mathew
 Abstract :
Retail industry is one of the most growing industries in India. Retailers are adopting different CRM initiatives to retain the customer. In India majority of organized retailers are using suitable loyalty programmes which encourages repeat purchase.CRM initiatives provides a lot of information relating to the customer expectations, attitudes and pattern. This information is a valid input to plan and facilitate the task of retaining customers. The states - of - art technologies in this area which are deployed in other developed economies are still not very prevalent in India. The paper focuses on the increasingly important topic of customer relationship management (CRM) initiatives. The paper draws attention to the act of concentrating on the less important group of customers. The highlight of the paper is the reliance of CRM on customer retention which contributes to growth, profitability and lower customer defection.CRM initiatives and thereby customer retention is also responsible for the increase in efficiency ratio of the customers. The paper concludes with the overview of the latest trends in CRM and the challenges encountered in the Indian subcontinent. Keywords: Customer, Retail, Customer Relationship Management (CRM) Initiatives, Customer Retention, Loyalty Programmes, Customer Defection.
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