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Editorial Board A Refereed Monthly International Journal of Management
Prof. B. P. Sharma
(Editor in Chief)
Prof. Mahima Birla
(Group Editor)
Dr. Khushbu Agarwal
(Editor)
Ms. Asha Galundia
(Circulation Manager)

 Editorial Team

Dr. Devendra Shrimali
Dr. Dharmesh Motwani
Mr. Jinendra Vyas
 
                                              
July 2016

 Name : ICT Diffusion and Digital Divide in India: Implications for Economic Policies
 Author : Dr. Kawaljeet Kaur ,Jaswinder Singh
 Abstract :
ICT revolution, worldwide has changed the way people live, learn, work and interact. But ICT has also created a new type of divide in the society that is those who have and those who do not have access and ability to use ICT. This paper investigates the extent of ICT diffusion in India and evaluates inter-state and rural-urban technology divide. The rural-urban technology gap has increased twelve times during 2000 to 2012. Rural internet usage was estimated for the first time in 2008 and there is huge gap between rural and urban internet users' proportions of population. The paper investigates extent of ICT diffusion and digital divide across the selected Indian states. Various determinants of digital divide and ICT diffusion including poverty, education, knowledge divide and electricity consumption have been discussed. The paper also suggests the policy implications to bridge the gap of digital divide in India. Keywords: ICT Diffusion, Digital divide, Rural-urban technology
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 Name : Impact of Working Capital Management on Profitability: A Case Study of FMCG Sector in India
 Author : Prof. S.M.Imamul Haque , Mohd Atif Afzal
 Abstract :
Working capital management is considered to play a vital role in financial management decision as it affects both liquidity and profitability of the firm. The aim of this paper is to analyse the different components of cash conversion cycle (CCC) and its impact on the profitability of the firm in terms of return on assets (ROA). The three variables of cash conversion cycle (CCC) considered in the study are inventory conversion period (ICP), receivables collection period (RCP) and creditors payment period (CPP). The data has been analyzed with the help of panel data regression, fixed effect LSDV model and Hausman test. The result revealed that there has been a significant impact of inventory conversion period on the profitability of the firms for the period under study which demonstrates that the firms efficiency is directly related to the proper management of working capital. Keywords: Working capital management, Cash conversion cycle, FMCG companies.
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 Name : Impact of Risk Perception on Investors towards their Investment in Mutual Fund
 Authorhor : Sujit Deb, Dr. Ranjit Singh
 Abstract :
Risk is an inherent feature of all types of financial investments. The concept 'risk perception' means the way in which investors view the risk of financial assets, based on their concerns and experience. The risk perception of investors is an important factor that influences the investment behaviour. In the present paper, impact of risk perception of the bank employees in Tripura on their investment behaviour in mutual funds is analyzed. It is found that overall level of risk perception of bank employees in Tripura towards mutual fund is of moderate level. It is also found that risk perception and volume of investment in mutual fund is inversely related. Keywords: Bank employees, Risk Perception, Investment behaviour.
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 Name : Demographic Characteristics of Consumer's on Selected Brands of Toothpaste
 Author : Dr. Saumendra Das ,Prof. P. K Padhy
 Abstract :
Consumer decision-making process varies with the type of buying decision. There are great differences between buying toothpaste, a tennis racket, a personal computer and a new car. Complex and expensive purchases are likely to involve more buyer deliberation and more participants. Usually evaluating consumer behavior goes far from advertising and marketing concepts to connect consumers and understanding their behaviors, motivations and sincere needs. Further consumer behavior is individually influenced by physical and social environment where one has to assume his or her perception on product, brand, service, or company. They may purchase as a result of their moods and their ambiance. Often consumers feel secure when they feel that products that are satisfying their needs surround to society and environment where one lives and communicates easily with its demographic factors. The purpose of this study is to understand the demographic behavior of consumers on selected brands of toothpaste. In this study the researchers selected 485 respondents from Berhampur, Odisha and adopted descriptive research design. The primary data collected through structured questionnaire and secondary data collected through website, journal, magazine etc. Analysis of variance test was applied to find the association between toothpaste buying behavior and demographic factors. The results will prove that age, gender, educational qualification, marital status, number of years married, age group of children, family type, and family size influencing the consumer for buying selected brands of toothpaste. Keywords: Consumer behavior, consumer buying behavior, Toothpaste buying, Perceptions, Decision Making
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 Name : A Study on the Attitude of Indian Entrepreneurs towards Global Franchise Business in India
 Author : Narayana Maharana
 Abstract :
Franchising has the capability to thrive wherever an open business market exists; no matter it is India or any other country across the globe. With a growing population of more than one billion and a rapidly growing middle class and upper middle class with a muchheralded entrepreneurial streak, India has attained the potential of probusiness attitude. At the same time Indian government is clearly working towards creating & fostering an open and profitable business environment for the citizens and corporate houses. If we consider all the above three favourable factors together we can say that India is an ultimate destination for the success and growth of franchise. However, foreign franchises that choose India to operate have to be very flexible in order to overcome various cultural differences and diversity in lifestyle of people which varies from state to state. The study addresses the attitude of Indian entrepreneurs towards issues associated with the global franchise business and its format of operation in Indian context keeping the risk associated, market condition and the rate of success in mind. Key words: Foreign Franchises, Entrepreneurship, Pro-Business, Cultural Differences
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 Name : A Study of the Effect of Barriers in the Implementation of IT Based Services in the Management of Professional Educational Institutions
 Author : Dr. (Mrs.) Sona Kanungo
 Abstract :
Educational institutions need to use IT based solutions for improving academic performance and satisfy the growing expectations of students. However, there a number of problems in the implementation of IT based services in the educational institutions. In this paper we have identified various barriers or obstacles and studied their effect of in the implementation various IT based services in the professional education institutes of Indore. Keywords: IT based Services, e-Learning, Student Support, Placement Teaching- Learning, Class Management
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 Name : Green Consumerism: A Review of Extant Literature
 Author : Mohd Danish Kirmani,Dr. Mohammed Naved Khan
 Abstract :
The main aim of the study was to explore the characteristics of the research on green consumerism and to prepare future research agenda. A total of two hundred research papers relevant to the study were accessed using appropriate keywords from various sources. Only seventy papers were found relevant to objectives of this study. Among the research papers, most of the studies were based on USA consumers with students as respondents. The findings of the present study showed that the most used statistical techniques were Regression Analysis and Structural Equation Modelling. Based on the findings of the present study, several environmental and non-environmental predictors of green consumerism have been identified. The present study has also provided directions for future research on green consumerism.
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 Name : Measurements of Children Buying Roles in Family Decision-making Process for Consumer Durables
 Author : Akhter Ali, Ahmed Tauqeer Zahid
 Abstract :
This article examines children's participation and their involvement in five different buying roles (as defined by Philip Kotler, viz, initiator, influencer, decider, buyer and user) in the family decision making process while purchasing 6 different consumer durable products. A survey was carried out on 727 families on all the children between the age group of 6-14 years. Based on the survey, findings indicate that children exercise all the roles, particularly for the products relevant to them (like mobile phone, DVD players and computer/laptop for personal use). Children also participate in purchase of other products meant for other family use especially during initiation, influence and decision making stages. Hence the study outcomes have implications on managerial decision-making as it helps marketers to take in to account children's high preference for the purchase of different consumer durable products when devising an appropriate targeted marketing strategy in order to increase their involvement.
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 Name : Dereservation of Items affects MSME in India
 Author : Priti Goswami , Prof Yashwant Singh Thakur
 Abstract :
After MSME Act 2006 India has improved itself in employment, production and export. This Act provide the concept of enterprise micro, small and medium enterprises in manufacturing and service sector which are the strong pillar of India's economic development. It helps in economic development of the country by generating employment, contributing domestic production and increase in foreign earning. In India as compared to overall industrial sector MSME sector has consistently registered higher growth rate. In India MSMEs constitute more than 90% of the total industrial enterprises. Reservation and dereservation of items has been done from time to time. The Ministry of MSME provide scheme and programme to MSME.Objective of this study was to study the affect of dereservation of reserved items on MSMEs in India. This paper also analyzes the investment limit criteria of MSME of manufacturing sector. From the study it was found that MSME contributes maximum to India's growth but government of India has dereserved 20 items which will affect the manufacturing sector the most.Dereservation have positive and negative affect on MSME and on economic growth of the country.Dereservation will benefit the large business houses and will harm the micro enterprises in India. This study concludes that government of India should not have dereserved the last 20 items which are reserved for manufacturing of MSEs.
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 Name : A Demographic Study of HRD Climate in IT Companies
 Author : Dr. Harish Shukla , Ravi Parmar
 Abstract :
Effective employee is a combination of personality, natural capabilities, developed skills, experience and learning. The process of enhancing an employee's present and future effectiveness is development. IT industry is one of the most challenging industries for employees to work and survive due to fast coming changes and challenges. Employees have danger of being obsolete. They have to continually involve in learning and developing their competencies, skills, knowledge, ability etc. This is equally challenging for the companies too as they face challenges of competition from abroad (from China, Philippines), high attrition rate, shortage of quality and employable talent, rising cost, management, customer service, security, inflation, introducing better software, services in the market. Here comes the role of an organisation to provide healthy HRD climate so that employees can produce the best output. The purpose of this research paper is to study the present HRD climate prevailing in IT companies. This study is done on the basis of certain demographic details of the employees. The demographic details used in the study are gender, education, designation, experience, age, income. The results indicate that the most of the employees perceive the HRD climate of their companies satisfactorily.
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 Name : Inter-Linkage of Indian Stock Market with Foreign Economies: An Illusion or not?
 Author : Dr. Nisha Jindal, Prof. Ravinder Vinayek, Dr. Ravi Kumar Gupta
 Abstract :
Stock market is the nerve of any country which explains the economic health of that country. Now a days, the interdependence of stock markets has so extreme that the happenings of any event in any country has its immediate effect on another. Emerging economies have a greater impact of external events as compared to developed economies, due to certain factors like psychology of investors, risk patterns, portfolio management etc. But the question arises whether the impact of developed economies is enhancing with the passage of time or it is on lower side. So, the present paper is an attempt to see the how the emerging economies and devloped economies are itegrated with each other. The emerging economies selected for this purpose were Brazil, South Korea, India and China. The developed economies selected for this purpose were Australia, Germany, USA, UK, Hong Kong, Japan and Singapore. The indices under study were SENSEX, BVSP, KOSPI, SCI, AORD, DAX, DJIA, FTSE, HANGSENG, NIKKEI and STI. The daily average return was used for the sample period from January 2003 to July 2014. EVIEWS 5 software was used to analyze the data. The statistical tools used for the study were Correlation Test, and Granger Causality Test. Emerging economies Brazil, South Korea and most of developed economies have an impact on Indian stock market but it has less impact on these markets. After sub-prime mortgage crisis, this linkage between foreign economies has improved and enhanced. It was found that the stock markets of Hong Kong, Indonesia and Malaysia have a long term significant relationship with USA and Philippines is linked to both markets USA and Japan. There are different reasons which are contributing towards low involvement of stock markets of foreign economies with Indian stock market. After liberalization, foreign capital was invited into different sectors resulted into market integration. But, even after this, lots of hurdles during investment in the stock market. Individual investors can not invest in the foreign markets. Some domestic corporate can raise funds through ADRs/GDRs in the foreign market. In the nutshell, with the growth of technical facilities in the capital market and removal of investment barriers, the integration of Indian stock market along with international stock markets will increase in future.
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 Name : An Analysis of Bilateral Trade between India and UAE
 Author : Dr. K.A. Goyal , Mr. Abdul Vajid
 Abstract :
One of the distinctive features of the modern world is the rapid expansion of economic, scientific, technological and cultural ties among nations. Trade is an important and integral part of relations between different nations. Trade ties between India and UAE are deep rooted. In recent years India-UAE bilateral trade has grown enormously. The relationship between these two countries has evolved into a strong partnership in the economic sphere, with UAE emerging as the second largest market worldwide for Indian Goods. Indians have also emerged as important investors in the UAE, and India as an important export destination for the UAE manufactured goods. The trade between India and United Arab Emirates has now reached close to 60 billion in 2014-15. This paper is an attempt to analyze the trends of India's Trade with UAE. It focuses mainly on the volume and composition of trade between these two countries. The Last five years (2010-11 to 2014-15) data on Indo-UAE Trade has been examined in this paper. The work is basically of analytical nature and hence the study is primarily based on secondary data. JEL Classification: F10, F13
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 Name : Urbanization Challenges in East Asia
 Author : Ratana Palasak ,John Walsh
 Abstract :
This paper addresses the issues surrounding urbanization in the East Asian region. The paper begins by considering the reasons for urbanization and, therefore, the nature and shape of that urbanization. It then goes on to consider the various impacts of the phenomenon as they have affected social and workplace relations, as a result of changes in lifestyles and environment. This leads to the consideration of the agglomeration effects of urbanization and the possibilities and prospects for networked cities in the region. It is concluded that numerous structural and systemic changes must be made by nearly every state in the region before the benefits of networked and smart cities can be harvested.
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 Name : Rising Horizons of Rural Marketing in India.
 Author : Prof. (Dr.) Priyanka Gite , Nidhi Taneja
 Abstract :
Indian economy is basically a rural economy. Here almost 68% of the population resides in rural areas. As such it provides immense opportunities for the organizations to increase their customer base. Though rural people have relatively low disposable income as well as consumption rate compared to their urban counterparts, yet they have aspirations and wants for most of the urban products. The factors that have contributed to the rising aspirations and demands among rural buyers are increase in literacy levels, urban migration, developed media and telecommunication network, availability of credit and micro financing schemes, rising globalization, cheaper technology products (such as television, mobile, camera, etc.), government sponsored employment generating schemes such as MGNREGA, tax concessions and loan waivers etc. Rural population has become more informed and conscious about the quality, price and availability of the products. Rural Marketing involves assessing, stimulating and converting the purchasing power of rural consumers into effective demand for specific products and services to create satisfaction and a better standard of living for achieving organizational goals. Various companies have started following the strategies to enter rural market. This paper explores the Indian rural market scenario; opportunities available to marketers who are willing to enter these markets and also the challenges ahead. The paper also discusses various strategies to enter rural markets and cites some examples of corporates who have taken good initiatives to tap potential market and have succeeded.
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 Name : Hotel Amardeep Palace: Standing on the Runway
 Author : Dr. Manisha Singhai,Prof. Raksha Thakur, Prof. Arun Saxena, Dr. Manjari Gupta
 Abstract :
This case was about a hotel which was offering various services to the customers like room bookings, restaurant, swimming pool and bar. It was also offering other services such as booking for parties and packed lunch for the customers. The hotel was started in the year 2013 by Shakti Sharma who was earlier managing his family business of construction successfully. The hotel was having some unique features like roof-top swimming pool and separate smoking zone in the restaurant. Prior to this hotel he also started a restaurant in outer skirts of the city having posh localities nearby. The case is focusing on challenges faced by the hotel regarding marketing and promotion of the hotel, business expansion, resource management and operational difficulties after the inception. The name of the hotel and their officials has been disguised so as to avoid any conflic
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 Name : Corporate Snapshot: INDIA
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 Name : ECONOMIC UPDATE
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 Name : Editorial
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 Name : STATS WINDOW
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