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Editorial Board A Refereed Monthly International Journal of Management
Prof. B. P. Sharma
(Editor in Chief)
Prof. Mahima Birla
(Group Editor)
Dr. Khushbu Agarwal
(Editor)
Ms. Asha Galundia
(Circulation Manager)

 Editorial Team

Dr. Devendra Shrimali
Dr. Dharmesh Motwani
Mr. Jinendra Vyas
 
                                              
January 2015

 Name : Editorial
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 Name : INVESTMENT PREFERENCES TOWARDS COMMODITY MARKET AND OTHER INVESTMENT OPTIONS (An Empirical analysis with Reference to Selected Residents in Pondicherry)
 Author : Dr.N.S.PANDEY , P.KATHAVARAYAN
 Abstract :
The objective of this paper is to examine the investment preference towards commodity market and other investment options, this study deals with investment preference from commodity market, equity market, debenture and mutual fund. The investigation is conducted primary data on a sample of 116 respondents from Puducherry region. The study based on the level of preference in the process of investment in commodity market, analysis the perception and involvement in commodity market and awareness of commodity market, using the multiple regression technique(Y=a+b1x1+b2x2+b3x3+b4x4+b5x5) . The results of the multiple regression analysis significance among are of investors’ awareness, perception and involvement and preference, also there was a highly significant relationship between age, education and annual income. Therefore, this study proves that majority of the respondents are having full awareness about commodity market and most of the respondents prefer to invest in commodity market.
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 Name : CUSTOMERS’ CHOICE OF BANKS – A FACTORIAL ANALYSIS (A Study of Rural Bank Customers in Karimnagar District of Andhra Pradesh State in India)
 Authorhor : E. HARI PRASAD SHARMA , Prof. G.V. BHAVANI PRASAD
 Abstract :
Commercial Banking sector in India, after liberalization, had grown substantially in spite of its social, political and economic problems. However, no study was made to find out the most important factors that affect the customer a lot in selecting the bank. This study aims to determine the most significant factors that rural customer thinks as important in his/her choice of bank.
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 Name : CONSUMER PERCEPTION OF LABEL AS A SOURCE OF PRODUCT INFORMATION (PERSONAL CARE PRODUCTS)
 Author : Hungyo Yurreikan
 Abstract :
Labeling, the act of developing product label, is one of the essential activities for a business engaged in marketing of products and performs the function of being a conveyor of message from the manufacturer through the supply chain and up to the final consumer. While labeling provides benefits such as eliminating or minimizing information asymmetries in the marketplace, past researchers has also highlighted the difficulties associated with determining the effectiveness of labeling. This study makes exploratory inquiry on how labels are perceived by consumers, with personal care products as the focus product category.
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 Name : Study of Stock Market Efficiency and Impact of Crash on Indian and US Market
 Author : Falguni H. Pandya , Hardik S Shah
 Abstract :
The study attempts to find out the market efficiency of Indian and US stock market. For that two main indices of India namely BSE Sensex and CNX Nifty are studied along with US-Dow Jones for a various time brackets between 1993 to 2013. Various tests like K-S Test, Runs test, Auto correlation test, t-test and all descriptive statistics with JB test are conducted for all three indices for a time bracket of 1993-2013, 1993-1995(normal), 1996-2000 (Before DotCom Bubble), 2000-2002 (Dotcom Bubble), 2002-2007 (Before Credit Crisis), 2007-2009 (Credit Crisis) and 2009-2013 (After Credit Crisis). The research summarizes that Indian stock market is not weak form efficient in all periods however; from year 2002 onwards stock market exhibits some signs of efficiency.
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 Name : A Study on Impact of Social Media in Promotion of Smartphone Applications
 Author : Prashant Pareek
 Abstract :
Social media marketing refers to the process of gaining website traffic or attention through social networking websites. Social media is going main stream for marketing now a days for most of the companies. And for businesses it represents an unprecedented marketing opportunity that transcends traditional middlemen and connects companies directly with customers. Social media marketing programs usually center on effort to create content that attract attention and encourage readers to share it with their social networks. According to leading marketers of India, the top three online investment channels for 2013 are Social media, Email marketing and Search marketing. 52% of the top marketers said that it is extremely important to integrate social media. Marketers place high value on social media: A significant 90% of marketers indicate that social media is important for their business. Face book is the most preferable and well known social networking websites. Now a day’s Google plus and linked in are also becoming popular among the social networking users. Most of people says that promotion on social networking websites provide knowledge about the product and brands. Advertisements on social media are less time consuming and direct link to company’s websites is the positive aspect of internet marketing. Now advertisers target more over to these media due to high rush in variety of audiences. So they hire this as the ideal platform to communicate their brand and create an effective brand identity through highly effective and interactive communication strategy. Most of the advertisers present their ads in interactive form so that people tend more to check them and gain a little knowledge about the product. There are various forms of brand communication available in social networking sites.
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 Name : A STUDY OF SOCIAL VALUES AND SELF-CONCEPT OF COMMERCE STUDENTS
 Author : Dr. Surendra Kumar Tiwari , Dr. Vaishali Tiwari
 Abstract :
We are in an age of GLOBAL DISASTER, An extensive use of nuclear weapons, violence, terrorism, massive exploitation of natural resources has spread out in almost all part of the globe, consumerism is not allowing to think about the limited resources of the earth and the needs of others. lrustration l lonel iness insecurity, depression, aimlessness of life and erosion of values have covered all most all human beings which in turn leading to drug addiction, alcoholism and suicide. News channels are daily reporting, the examples of deteriorating values in society specially in adolescent groups. It is quite surprising that school going children are involved in destructive anti social activities. What we have to pause and reflect being taught in our schools and what is being given by our society? What is the reason behind all this?
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 Name : To understand the Price Sensitivity buyer behavior of Consumer
 Author : Prof. Amit Shrivastava , Dr. Sushil Kumar Pare , Dr. Saumya Singh
 Abstract :
Consumers in rural markets are exposed to ever increasing expansion of options with reference to consumables in the last decade of 21st century. Marketers desire to set a price that will maximize demand and ensure a profitable business result in the rural areas. Therefore, correct approximation of demand, with respect to price sensitivity across the segments, ability to define distribution expectation of rural markets is crucial for marketers. Understanding the price sensitivity of potential buyers is a requirement for successfully segmenting the consumer so that as a marketer, firms can design suitable value propositions instead of offering similar marketing mix and under-utilize scared resources. This paper is an attempt to establish and validate the price sensitivity of the rural buyer. Despite an earlier intensive research work done by researchers on price and its various aspects, a study on comparative Price Sensitivity for Personal Care & Grocery Category specifically framed for the FMCG Sector has been missing, particularly in the rural area. The study aims to address this area. Comparative study was conducted to ensure that respondent is able to register their sensitivity towards pricing corresponding to both the categories with choice and fairness. The research design involved three broad stages: item generation and selection assessment of reliability and validity and developing a model of price sensitivity. The paper provides future course of study of consumer’s price sensitivity for researchers and practitioners.
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 Name : Intellectual Capital Disclosure: Analysis of Annual Reports of Infosys Ltd
 Author : Dr. G Bharathi Kamath
 Abstract :
Intellectual capital measurement, reporting and disclosures in the emerging economy are still at a very nascent stage, especially in India. Though the awareness of the significance of IC disclosure is steadily improving over a period of time, the extent of disclosures is far behind the standards set by companies in developed economies. This study is an attempt to analyze the extent and nature of IC disclosure in the annual reports of one of the IT giants of the country i.e. Infosys Ltd. The period of study is from the year 1998 till the annual report of FY 2011-12. The methodology adopted for the study is content analysis, wherein a classified list of 128 terms of IC is electronically searched in all the annual reports, and manually searched in the latest annual report of the year 2011-12. The study shows that of the 128 search terms that were electronically searched, only 64 (50 percent) had shown some count in various years across all sub-categories. The highest count was seen for the sub-category human capital (26 terms) followed by structural capital (23 terms) and least for relational capital (15 terms). The manual search of the annual report of the year 2011-12 showed that the terms and sentences give an impression that Human capital and Relational capital play a dominant role in the IC disclosures. It is found that manual search provides a better picture of the nature of disclosure and electronic search an understanding of the extent of IC disclosures.
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 Name : Medical Tourism: Can it be A New Supernova of Indian Economy
 Author : Dr. Santoshkumar Benur
 Abstract :
Medical tourism, alternatively called health tourism and wellness tourism, is a term that has risen from the rapid growth of an industry where people from all around the world are travelling to other countries to obtain medical, dental, and surgical care while at the same time touring, vacationing, and fully experiencing the attractions of the countries that they are visiting. It is a silent revolution that has been sweeping the healthcare landscape of India for almost a decade by making significant contribution to Indian economy. The tourism industry of India is economically important and growing rapidly. Indian health care sector is considered one of the largest in terms of both revenue and workforce employment. Indian medical tourism industry is expected to reach $6 billion by 2018, with number of people arriving in the country for medical treatment set to double over next four year. A large and growing population, a booming economy, rapid urbanisation which has expanded the middle class, rising diseases and increased awareness level has enable the sector to grow at much higher rate. This research paper makes an effort to understand reasons for the growth of medical tourism in India, stake holders & their role in promoting Medical tourism, future prospect of the medical tourism of India.
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 Name : Case Study Big Billion Day- Winning or losing strategy ?
 Author : Ms.Shilpi Saxena, Dr. Roopam Kothari
 Abstract :
Ecommerce industry, which started flourishing in India nearly ten years back has come a long way in a very short span of time in India. It is today one of the fastest growing sector of the Indian digital economy. Online shopping or online retailing – an application of e commerce, has become a popular trend in India from last few years. Due to mordernization, digitialisation and globalization Indian population have started enjoying the benefits of online shopping like convenience in shopping, 24 hrs shopping, free delivery, huge discounts, etc, at their doorstep. Some of popular online shopping websites in India – Amazon.com, Flipkart.com, Snapdeal.com, Paytm.com, Ebay.in, Jabong.com, Myntra.com, Shopclues.com, Pepperfry, Homeshop18.com, yebhi.com. Flipkart, one among the top leader in e-commerce business in India started its operation in 2007 with selling online books and presently Flipkart is offering product categories like clothing, accessories, footwear, electronics, home decor and much more. On 6 Oct 2014 Flipkart introduced a new strategy of its own – “the big billion day sale”. It was a one day sale which is considered to be the biggest sale among all the sale offered till now by e-tailors. Many companies and brands are offering sales and discount for their customers in Indian online and offline market. Promoting sales by providing innovative offers to customers is good but at the same time a million dollar question also arises that “What are the boundaries or how big should be the innovation?”.
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 Name : The Role of Women Entrepreneurs in Micro, Small and Medium Enterprises (MSMEs)
 Author : Dr. M. P. Trivedi , Ashok Gaur
 Abstract :
Entrepreneurship is increasingly recognized as an important driver of economic growth, productivity, innovation and employment, and it is widely accepted as a key aspect of economic dynamism. The role of entrepreneurship and an entrepreneurial culture in economic and social development has often been underestimated. The idea and practice of women entrepreneurship is a recent phenomenon. Until the 1980’s little was known. Even though we observe a number of women entrepreneurs in the business, recent studies show that most of them are found in Micro and Small Enterprises (MSMEs.) Women should create their own jobs and become entrepreneurs since opportunities of getting employment in either government, non government or a private organization is currently almost declining. This article shows the factors that affect the performance of women entrepreneurs in MSMEs. It also addressed the characteristics of women entrepreneurs in MSMEs and their enterprises and the supports they acquire from government or other institutes.
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 Name : Study of Global Warming Management in Rig-Veda and Indian Constitution
 Author : Mohammad Harun Chippa
 Abstract :
The present paper is an attempt to control and manage the problem of global warming through Rig-Vedic model of cosmic management. This model is justified in the light of Indian constitution. The problem of global warming is prevalent today. Regarding global warming, ‘Stockholm Conference’1 ‘Kyoto Protocol’2 and ‘Cop-15 & 16’3 are widely recognized to eliminate and decrease the problem of global warming but these have not been successful. Many attempts have been made by the knowledgeable persons of this field to control and manage the global warming but these attempts are not enough to control the problem of global warming. The problem is rising day by day.4 Global warming is basically caused by three factors viz. greenhouse gases, pollution and deforestation.5 Greenhouse gases are the main source for global warming after deforestation and pollution. There is a need to control the global warming so that a person can live happily, merrily and prosperously without stress. This paper presents a model for controlling & managing this problem through Rig- Veda. Rig-Veda is the oldest book of knowledge in India. It contains the knowledge which is eternal & universal. According to F. Max Muller ‘Rig-Veda have so many remedies for the problems of philosophy, science, art religion, cosmology, ethics and poetrfvy.’6 It is also considered as a holy book in Hinduism. By the Hinduism it is regarded as a book of divinity. It is regarded as revealed by the Brahma. According to some Scholars, it is said to be merely a book of poetry. Rig-Veda contains ten-mandates to controlling global warming.
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 Name : Economic Update (Global & Indian)
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 Name : corporate snapshot
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 Name : Stats Window
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