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Editorial Board A Refereed Monthly International Journal of Management
Prof. B. P. Sharma
(Editor in Chief)
Prof. Mahima Birla
(Group Editor)
Dr. Khushbu Agarwal
(Editor)
Ms. Asha Galundia
(Circulation Manager)

 Editorial Team

Dr. Devendra Shrimali
Dr. Dharmesh Motwani
Mr. Jinendra Vyas
 
                                              
February 2017

 Name : Index
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 Name : The Impact of Pharmaceutical Promotion Strategies on Prescribing Behavior of Physicians A Developing Country Experience: Case of Addis Ababa, Ethiopia
 Author : Dr. Mulugeta Negash, Mr. Achenif Adamu
 Abstract :
The population growth and economic development of Ethiopia contribute for huge demand to health care services in general and pharmaceutical products in particular. There are various local and global players in Ethiopian pharmaceutical industry where the competition is becoming stiff in the country. The major factors affecting selection of a specific brand of pharmaceutical product is affected by physicians’ prescription behavior. Numbers of firms have yet to understand and revise the impact of this in their firms. This study was conducted to explore the impact of pharmaceutical promotion strategies on prescribing behavior of physicians and determine the convinced promotional tools that are most effective in influencing the prescribing behavior. A Cross-sectional survey strategy was used to collect data through self-administered questionnaire from physicians in Addis Ababa. Simple random sampling method was applied to select respondents and a complete 270 questionnaire was found from population of 934 physicians. The data quality was assured before data collection through pilot testing and expert evaluation; data representativeness through KMO, and reliability of the constructs through sample Cronbach alpha tests were measured. Factor analysis was used for data reduction, ANOVA, F-test, and Independent-Sample t-test has been applied to test the hypothesis of the research. The finding shows that sales promotion has been perceived to be the most influencing factor and personal selling has been revealed to be the second most important factor. The advertizing, sales promotion and promotional strategies have also been perceived as the third, fourth and fifth important influencing factors respectively. Public relation is perceived as the least important factor. The pharmaceutical companies in Ethiopia need to apply aggressively Sales Promotion as their marketing communication strategy and invest less on public relation. Keywords: Physician prescribing behavior, Advertizing, Personal selling, Public relation and Sales promotion.
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 Name : Customer Relationship Management- A Study of Public & Private Hospitals in Punjab
 Author : Dr. Sara KaurHundal, Vikas Kumar
 Abstract :
Healthcare sector in India comprises of both public and private sector. Revenues from healthcare sector account for almost 6.2% of GDP making it the 3rd largest segment in India. Various studies revealed that both public and private sector provide different services in different ways. On the basis of customer relationship management a big gap has been found between public expectation and perception.The purpose of this research paper is to examine the expectations and perception of the patients towards quality of medical/ dental services in the hospitals and to find various factors influencing the expectations of the patients with regard to various medical services in the hospitals. The comparative study has been conducted to analyze the customer care services provided in public and private sector hospitals. The study has been conducted vis-à-vis four hospitals in the city of Amritsar (Punjab). The sample consisted of 2 corporate hospitals and 2 public sector hospitals. The primary data is gathered with the help of a self-developed questionnaire. Factor analysis technique has been used for analysis of data. The result shows that the patients have attached highest expectations to the factors elaborating the caring abilities of the hospital staff, cleanliness and comfort in the hospital. Keywords: CRM, Caring Ability, Cleanliness, Comfort, Factor Analysis
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 Name : An Empirical Study of the Factors of Occupational Stress in Indian Banking Industry
 Author : Dr. Suraksha, Dr. Kuldip S. Chhikara
 Abstract :
The present paper is an endeavor to identify the factors existing in the current organizational climate that influence the employees' perception regarding occupational stress in Indian banking industry by applying Confirmatory Factor Analysis (CFA) on a representative sample of 596 public (n=300) and private sector (n=296) bank employees. The results of the CFA revealed that all the 11 factors related to occupational stress analyzed in present study were significantly influenced occupational stress. Further, the values of AVE depicted role overload as the most significant factor because overall occupational stress accounts for 87.2 per cent of variance in this followed by RFP (78.8 per cent), LS (76.7 per cent), UP (74.6 per cent), PL (73.6 per cent), RA (71.6 per cent), PPR (70.5 per cent), RC (67.7 per cent), IIM (65.2 per cent) and UGPP (64.2 per cent) respectively. Hence, the results of CFA revealed that the model of 'Occupational Stress' developed by 'A.K. Srivastava and A.P. Singh' found to be fit to measure the level of occupational stress and to explore significant factor in Indian public and private sector banks in particular and banking industry in general. Keywords: Occupational Stress, CFA, Measurement, Convergent and Discriminant validity.
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 Name : Earning Potential of Straddle and Strangle- Derivatives Strategies
 Author : CA. Anshul Kothari CFP
 Abstract :
In recent years, there has been a rising interest in option strategies in the Indian Derivatives Market. This paper has analysed the profit potential of two derivatives options strategies namely, Straddle and Strangle in the context of Indian Derivatives Market. The analysis has been done using actual historical data of National Stock Exchange’s primary index, CNX Nifty 50 for a period of 5 years. 4 different strategies, Long Straddle, Short Straddle, Long Strangle and Short Strangle have been analysed for understanding their profit potential.
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 Name : The Role of Organizational Culture and Mediating Effect of Knowledge Sharing to Promote Positive Psychological Capital among the Scientists
 Author : Vijaya Vardhan Manchala, Dr. Bushan D.Sudhakar
 Abstract :
The study strengthens the literature of organizational culture in the perspective of knowledge sharing and positive psychological capital. The concept of organizational culture includes several dimensions viz. Autonomy, Interdepartmental Cooperation and other orientations. They play a vital role in promotion of positive psychological capital and enhance the knowledge sharing process in organizations. These attributes could produce the plausible competency to organizations’ success in today’s market with variant and challenging environment. The study has been conducted to understand this association with the help of survey method through well-developed questionnaire among the scientists of ICAR. The paper provides the positive result in support of the above proposition. Based on the results practical implication and directions for future research are also discussed. Keywords: Knowledge Sharing, Organizational Culture, Positive Psychological Capital.
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 Name : Fundamental Determinants of Share Price in India: A Comparative Study of Shariah and Non-Shariah Compliant Companies
 Author : Mohammad Irfan, Dr. Sunita Tanwar
 Abstract :
Share price determination is an antithetical task, influenced by several factors. The present study examines the fundamental determinants of Shariah and Non-Shariah share prices in India. The study employs panel data consisting of annual time series data over the period of 2011-2015. And also use the cross sectional data of 40-40 companies from Shariah and Non-Shariah Indices, which are selected on the basis of market capitalization. Selected companies are continuously working from last five years in CNX 500 and CNX 500 Shariah Index. After going through the literature review, various determinants have been identified namely Debt equity ratio (DER), Price earnings ratio (P/E) ratio, Net profit margin (NPM), Return on equity (ROE), which explained the market price of share (MPS). Fixed Effects and Random Effect models have been employed to fulfill the objective. The empirical results of Hausman specification test indicated that error correction model is appropriated. The study concluded that Random effect model is best fitted in Shariah Portfolio and FEM is best fitted model in Non-Shariah portfolio. The present study confirms that performance of fundamental ratio of the firm will be essential and immense helpful to the investors and analysts in accessing the better stock performance. Keywords: Shariah Index, Fundamental Determinants, Share Prices, Fixed Effects Model, Random Effects Model. JEL Classifications: C23, G10, G30, G32
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 Name : Teachers' Attitude towards Computer and E-learning: An Exploratory Study of Panjab University, Chandigarh, India
 Author : Dr Gunmala Suri, Sneha Sharma
 Abstract :
Important changes have been seen in the field of education due to the technological advancements. e-learning is an upcoming method that used technology to assist student learning. It is one of the tools that has emerged from information technology and has been integrated in many universities. The study presented here focuses on the relationship between faculty of student and their response and attitude towards elearning. In light of literature it is recognized that faculty of students does play a role in understanding the satisfaction and experience of students in the education environment. This paper analyses the attitude of teachers towards e-learning. In this study 85 teachers teaching in 6 major faculties in Panjab University Chandigarh, India were analyzed. To measure the attitude of teachers a scale assessing computer and elearning attitude was used. The results show a favorable bent of teachers towards e-learning. The results indicate no significant effect of gender or faculty of teacher in teacher's attitude towards computer and e-learning whereas a significant effect of age was seen on teachers attitude towards computer & e-learning The research outcomes can be used as an input for framing the e-learning platform or tool for implementing virtual learning environment in an educational setting through teachers. Keywords: E-learning Attitude, Teachers, Computer Attitude.
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 Name : An Empirical Study on Assessment of Human Resource Disclosure in India
 Author : ACMA Dr. Meenu Maheshwari, Puja Kaura, Dr. Ashok Kumar Gupta
 Abstract :
companies in their annual reports. Research Methodology: 500 annual reports of 100 companies listed under S&P BSE 100 index over 5 years (2009-100 to 2013-14) have been taken as sample. The study has used content analysis technique to gather and codify the information related to human resource disclosure . The disclosure has been categorized into financial disclosure and nonfinancial disclosure. Findings: The results of analysis depicts that 85% of total companies taken as sample disclose some amount of information regarding human resource. Further it has been found that companies show a constant trend in financial disclosure and increasing trend in non financial disclosure. Keywords: Corporate Social Resporting and Disclosure, Human Resource Disclosure and Content Analysis.
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 Name : A Time Series Analysis on the Relation between Foreign Direct Investment & Total Factor Productivity Growth of the Indian Organised Manufacturing Sector: 1980-81 to 2010-11
 Author : Narasingha Das
 Abstract :
This paper attempts to measure productivity performance of the Indian Manufacturing Industry during the period 1980-81 to 2010-11. To measure total factor productivity growth& various other related performance indicators a non-parametric approach, namely, Malmquist Data Envelopment Analysis has been used.A comparative analysis between the pre (1980-81 to 1990-1991)& post liberalisation (1991-92 to 2010-11) era has also been taken up in this study. The paper also seeks to examine the impact of foreign direct investment on the overall total factor productivity growth of the Indian Manufacturing Industry. The present study shows a positive TFP growth for the entire period. But, again, there is a fall in the TFPG from pre to postliberalisation period.Interestingly, we observed a positive impact of foreign direct investment on total factor productivity growth for the Indian Manufacturing Industries. Keywords: Indian Manufacturing Industry, Total Factor Productivity, Malmquist index, Data Envelopment Analysis, FDI. JEL Classification: C14, C32, D24.
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 Name : Intellectual Capital Disclosure in BSE Sensex Companies of India
 Author : Mr. M. Thinesh Kumar,Dr. V. Kavida
 Abstract :
Disclosing Intellectual Capital is vital to enabling companies to appreciate their exact corporation value. Recognition and disclosure of intangibles is an important contemporary issue in the accounting and finance. There is no provision for disclosing intangibles under the prevailing reporting practices. Rather, the disclosure of such intangible assets is presently restricted. Worldwide, the accounting standards require that financial reporting should provide information that is useful to present and potential investors, creditors and others, in making rational investment, credit and other financial decisions. Since these accounting standards, do not accord proper treatment and recognition to Intellectual Capital, providing such information to stakeholders is considered as an important activity within a company. The present study analyses the extent of Intellectual Capital Disclosure on leading Bombay Stock Exchange Index (BSE-SENSEX) companies. The study has identified 41 attributes associated with Intellectual Capital and used Content Analysis method to identify the same from the Financial Statements of the companies. The study found that the sample companies have disclosed 61 percent of the attributes associated with Intellectual Capital. Keywords: Intellectual Capital, Accounting Standards, Disclosure, Intangible Assets.
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 Name : Effect of Policyholder Satisfaction in Rural Postal Life Insurance in Chennai City Region
 Author : Muthukrishnan. B, Dr. S. A. Senthil Kumar
 Abstract :
This study attempts to examine the impact of policyholder satisfaction on behavioral intention in Rural Postal Life Insurance (RPLI). This study focus on policyholder satisfaction consisting of four factors i.e., proposal & communication process, payment process, policy administration & servicing and claim settlement process are used to measure rural postal Life insurance service. The researcher has adopted simple random sampling to decide the number of policyholders and has been chosen from the total population size and the total numbers of policyholders are 17413. The sample sizes are 174 rural postal life insurance policyholders. Researcher used t-test and ANOVA for the influence of demographic factors of policyholders' satisfaction, multiple regression model is used to find out the impact of policyholder satisfaction on behavioural intention of Rural Postal Life Insurance. The result reveals that the behavioral intention is highly influenced by payment process than other variables and policyholder satisfaction factors are positively influenced by behavioral intention. Keywords: Policyholder Satisfaction, Behavioural Intention, Rural Postal Life Insurance.
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 Name : Role of Commodity Futures Trading in Triggering Commodity Spot Prices in India - A Study with the Crop Potato
 Author : Dr. Bidisha (Sarkar) Datta
 Abstract :
Commodity derivatives markets in India have been growing at stupendous rates since its full fledged allowance in 2003. However it has always remained under the scanner for its alleged role in triggering prices in the corresponding spot markets. This has also led to off and on bans on trading of accused commodities. Tthis paper aims to investigate into the role of derivatives trading in trigerring the spot prices. The methodology adopted looks into whether the spot returns in the selected commodity potato has changed after introduction of futures trading in comparison to the periods when trading was absent. The findings suggest that there has been no statistically significant change in returns or variances in periods where futures was allowed and when it was not being done.The article concludes that potato futures trading has not impacted the potato spot prices in India. Keywords: Commodity Derivatives, Spot Price, ANOVA, Kruskal Wallis Test
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 Name : Measuring Awareness about Implementation of GST: A Survey of Small Business Owners of Rajasthan
 Author : Vineet Chouhan, Pushpkant Shakdwipee, Shagufta Khan
 Abstract :
The study seeks to evaluate the awareness of the Business owners about GST and the difficulties they would face in case of the current awareness about it. 148 Small business owners were analysed in order to identify the awareness about GST from Rajasthan State and the kind and extent of relief provided and the implementation of the provisions under the GST law. The study has revealed that there is a lack of awareness amongst the Small business owners regarding the GST and its rules. For the purpose of the paper the responses were gathered form those who will be affected fromthe applicability of GST were selected. The responses gathered were analysed with the help of ANOVA and multiple regression method to identify the awareness of respondents. The results revealed that GST Law may be used as the most frequently. The main areas to be focused include Training and Computer software availability. Most of them have encountered issues like Client/customer refuse to pay GST and having problem to submit report to Authority. The Small business owners are also more interested in making and joining Training rather redressing for the grievances by using consumer protection law. Further most affected preparation to be GST ready has included the technicality and complicacy in the proposed GST model. Further multiple regression results revealed that 5 variables including GST improves the revenue growth to the state and country, The Government should rationalize and simplify the tax structure, GST will evade the cascading effect in Indirect tax regime, GST will assist in better conformity and revenue resilience, GST will bring uniformity with only two tax rates, it results in a good administration of tax structure shown the awareness of the GST amongst the small business owners Keywords: GST, Consumer awareness, Consumer's grievance, Complaint, Consumer grievance redress
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 Name : E - tailing - A Niche Market in Retail Sector
 Author : Dr. Ankita Nanda
 Abstract :
The Retail Sector of Indian Economy is going through the phase of tremendous transformation. The impact of the alterations in the format of the retail sector has changed the lifestyle of the Indian consumers drastically. Nowadays the Indian consumers are well versed with the concepts about quality of products and services. These demands are clearly visible in the retail sector. With rapid growth of the Internet and globalization of market, the retail sector has become an increasingly competitive and dynamic business environment. The developed countries have already started to take the benefits by transforming their businesses from old form of retail to ERetailing. As the backbone of the businesses, E-Retailing explores the thinking of infrastructure, social values, economical variances and cultural thinking. It has helped the companies to think about the new business strategies based on up growing new technologies. The current web-based models for etailing are part of an embryonic phase preceding an era of rapid transformation, challenge, and opportunity in Indian retail market. It is not just the metros that are fueling the online scene in India the demand supply gap in tier 2-3 cities where there is brand awareness but no availability of products and services is also adding to growth. A study shows that Europe is the market for E-Retailing sales, Asia and rest of the world has only 47.51% E-Retailing sales which just includes developing countries like India [IMRG World, 2012]. This implies that the E-Retailing sales of these developing countries is still very less as these countries have 80% of world population. Thus, there is a need to find out the reasons of E-Retailing sales in developing countries especially India. Therefore, the present study tries to find the growth drivers of online retail. In addition, it has tried to analyze the online shopping habits of college going students which includes their preference for various online shopping websites as well as importance of factors responsible for online shopping. Keywords: Technology, Internet, Changing Lifestyle, Online Retail , Niche Marketing.
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 Name : HR Challenges for Millennial Generation
 Author : Dr. Shweta Lalwani, Prof. Sushil.J.Lalwani
 Abstract :
The generational composition of the workforce is changing demanding and socially powered customers – extending rapidly. The workforce comprises of Baby Boomers, across the globe – will care nothing about what your Generation X and Generation Y employees. While the Baby company has done in the past and will judge you solely on Boomers are beginning to retire and Generation X is moving what you can do for them today and tomorrow." (Hurd, into Leadership positions, the proportion of Generation Y in 2014). The Fortune 500 is viewed as a benchmark for the workforce is increasing rapidly.(D'Netto, 2012) As corporate size, success, and stability. Looking the Fortune stated by Ron Alsop, writer and editor, The Wall Street 500 from the year 2000—just 14 years ago-more than half of Journal - The millennial generation may expect so much the companies on that year’s list have disappeared. The point because they were never denied much. From the nursery to ponder is that in spite of their proud histories, their onward, millennials were indulged and made to feel special successful products, their good track records of revenue and by parents (Trophy Kids) coaches, and teachers. Currently, profit growth, their industry leadership, their stock employers are facing the monumental challenge of performance, more than half of the Fortune 500 from the integrating the millennial into the workplace with three year 2000 do not exist. That’s a striking indicator of how other generations – Generation Xers, Baby Boomers, and profoundly different the business world that next generation Traditionalists – who have very different attitudes and will work in and lead is from today’s. With this Gen. Y behaviors. (Alsop, The Trophy Kids Grow Up:How the progressing into leadership positions and taking on more Millenial Generation, 2008)
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 Name : Fundamental Concept, Impact and Need of Goods and Service Tax in Present Tax Sturcture in India
 Author : Dr. Ashwin H. Solanki, Mr. Nishit V. Davda
 Abstract :
In this research paper an analysis has been done on Goods and Service Tax in India. Researcher has discussed fundamental concept of GST, impact of GST in current tax structure in India and is it rational for India to move towards GST? In 1954 France was the first country to introduce GST in their tax structure. Presently almost 140 countries have adopted this tax in their tax system. In our country our former finance minister Shri P. Chidambaram has given an idea to introduce GST in his union budget 2006 - 2007. In India there are many direct and indirect taxes are present but out of all GST is the only indirect tax that would affect all section and all sector of the Indian economy. This indirect tax would affect both corporate sector and our own economy. GST will give boost to our economy to grow faster. Implementation of GST will make our tax structure simple. It will harmonize the tax structure. It is also estimated that the cost of goods and services would be decreases. National and international trading activity in our country will also get improved. In this research article, the author have started with introduction than after fundamental concept of GST and then after author tried to emphasize the impact of GST and lastly attempt has been made to discuss that is it rational for India to move towards GST. Keywords: Implementation, GST, Tax structure, Harmonize, Fundamental
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 Name : Changing Ethical Values in Hindu Family- Evidence from Doha's and Chaupai's of the Indian Scholars
 Author : Shraddha Mishra, Pooja Tripathi, Pratibha Maurya, Shital Sharma
 Abstract :
Epics and scriptures likes Vedas and Upanishads are the groundwork for any Hindu Family. Since the birth, the Ramayana and Bhagwat Gita are the integral part of any Hindu Child. In this study we made an attempt to study the changing ethics' and values of Indian Family with reference to existing Doha's and Chaupai's presented by famous Indian scholars such as Kabirdas, Rahimdas, Tulsidas and Raidas. The study presents the changing paradigm of Doha's and Chaupai's in the 21st century. We have considered the sixteen different Doha's and Chaupai's regarding vim and vigor by the four pioneer Indian scholar and made an effort to discuss its relevance in the real world. In context towards India, the study claims that the thoughts of the ancient Indian scholars are perfectly matched with the existing Indian culture. This research article is written for safe-guarding the intangible cultural heritage of Indian Society. Study reveals that the thoughts of Kabirdas are much relevant and motivational in the real world as compared to new management gurus. However, the Rahimdas's thoughts on social behavior and ethical values are still prevailing with the Tulsidas's special visualization on Lord Rama. The scholar Tulsidas was efficient enough in that Vedic age to describe the existing political and sociological aspects of the Indian families. The intellectual scholar, Raidas's vision was proficient enough to bring the communal harmony in India. Raidas was the only famous scholar of that age who focused on the present problem of caste and creed. In 21st century, the ethical values of Indian's are dragging themselves towards the westernization. However the annals of Indian Society and culture are still lies in the Doha's and Chaupai's of Indian Scholars. It is suggested to the Indian Education system to make it mandatory in the basic education to provide strength in the basic structure and ethical values of Indians. Doha's means a rhyming couplet. These are two liner poems. However, the Chaupai's are called as quatrain in English. These are the hymns of four lines. The origin of these in Hindi tended to use common, simple, and slang words, rather than the high minded Sanskrit words. The motive of this is to reach the ordinary person on the streets, in India. Many of words used in Doha's are not in much use today in modern Hindi language, which makes understanding it more difficult. Re-phrasing the original words of the Indian scholars will be unjustifiable. There is choice of words, and the sounds convey the power of Indian poetic legends. It is suggested to learn the meaning and denotation of doha's and chaupai's in Hindi. In the same manner you would require to be trained in English to understand Shakespeare. In our view, it is better to learn Doha's and Chaupai's in Hindi, and collect its additional meaning from the exploit of the original words, otherwise the meaning that ancient Indian scholar's wanted to convey will be lost. Hindi is considered as the ideal language for Poetry, but those expressions don't exist in the English culture and not much common. Different experiences exist in western countries.
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 Name : Demonetisation In India
 Author : Dr.Mukesh Mathur
 Abstract :
Demonetisation is a decision in which a currency unit's status as a legal tender is declared invalid. Prime Minister Mr. Narendra Modi, by an announcement in the evening of November 8, 2016, has taken away the legal tender of Rs.500 and Rs.1000 bank notes. The goal of the demonetization in India is to make the economy stronger and eliminate the parallel cash economy which is unaccounted and untaxed. Although this can impact the GDP negatively in the short term, it should have positive long term consequences. One of the main aims of demonetization process is to make use of digital payments through debit/credit cards and using other apps Keywords: Demonetisation, India, Prime Minister, Currency
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