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Editorial Board A Refereed Monthly International Journal of Management
Prof. B. P. Sharma
(Editor in Chief)
Prof. Mahima Birla
(Group Editor)
Dr. Khushbu Agarwal
(Editor)
Ms. Asha Galundia
(Circulation Manager)

 Editorial Team

Dr. Devendra Shrimali
Dr. Dharmesh Motwani
Mr. Jinendra Vyas
 
December 2014

 Name : Editorial
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 Name : A Study of factors influencing quality of work life of employees of art metal ware handicraft sector of India
 Author : Vaishali Dhingra, Prof Ajay K Garg
 Abstract :
“Whenever failure comes, if we analyse it critically, in 99% of cases, we shall find that it was because we did not pay attention to the means. Proper attention to the finishing, strengthening of means is what we need. With the means alright, the end must come.” -Swami Vivekananda
The above saying forms the basis of this study. It implies that if the means adopted for any purpose are correct, the end result is bound to be good. Thus, if the QWL measures adopted by any work organization are appropriate and are implemented in true spirit, employees’ perception towards that organization is likely to be positive. There are several factors which influence the quality of work life of employees. These factors may be related to work life or even personal life of the employees but nonetheless they have a bearing upon the organizational performance.
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 Name : Consumer’s Attitude and Purchase Intention toward Green Products in the FMCG Sector
 Author : Shweta Singh ,Deepak Singh ,K.S. Thakur
 Abstract :
This research study is on the green marketing but specifically on consumers’ behavior and purchase practice of green products. It has now been a global concern to protect environment form pollution caused by humans. With this vital information through the research provided by different researchers and expertise, companies have understood the importance and value of green marketing in business also. These information are the basis of literature of this research study.
The objective of this research paper had looked into and explored the influence of four traditional marketing mix elements, satisfaction and word of mouth (WOM) on attitude and purchasing intentions of consumers on eco-friendly products specifically fasting moving consumer goods (FMCG) or non-durable ones. The purpose of this study is to find out the behavior of consumer toward green product and collect information on the same.
Our findings indicate that consumers already buying eco-friendly products and those who are satisfied by the previous purchases were willing to repeat purchases. Indeed satisfaction goes with purchase intention. Furthermore the importance of WOM and Advertisement about green products the fact that consumers believe in green claim explain the variance of the purchase intention. Positive attitudes concerning willingness to pay an extra price for green products are also correlated with purchase intention. However we discovered also that positive attitudes towards green products do not always lead to action i.e. purchase of these products. Our findings demonstrated that there were differences in attitudes and purchase intention toward green products between mainly the women and men.
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 Name : Visual Merchandizing: Soul of Retailing
 Author : Dr. Sreedhara R. , Varsha Agarwal
 Abstract :
In India, one of the biggest hands in revenue generation, employment generation, increased turnover and many other factors is that of Retail trade. Across globe, India is the 2nd fastest growing economy.Visual Merchandising is the presentation of merchandise as well as a store in order to attract customers. It is an attractive way and an eye-catching technique to tell customers what the store stands for and offers to its potential customers (Jain, Sharma, &Narwal, 2012).The main objective of this research study is to understand Consumer’s perception towards visual merchandising.A total of 300 responses will be collected who visit and shop at retail apparel stores and are above 20 yrs. These stores are the organized retail stores. Convenience sampling method (non-probability sampling technique) is used to select the sample selected as it is done according to the convenient accessibility and proximity of researcher.The data collected using a questionnaire will be examined with tools Factor Analysis and Binary Logistic Regression to obtain the results.This study was conducted to test how the visual merchandising and outlook factors impact store image and customer buying behaviour.This study is limited to a certain size of study sample.In order to stand out in the increasing competition, it is important that retailers design their store and present it in a creative and eye-catching manner. Greater concern should be given to the product displayed in windows and on mannequins as they are they drivers for the footfalls in the store.
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 Name : A STUDY OF TECHNICAL EDUCATION QUALITY WITH FOCUS ON THE FOUR YEAR ENGINEERING COURSE WITH THE OBJECTIVE OF IDENTIFYING AREAS OF IMPROVEMENT
 Author : Jitendra Shreemali ,Dr.Sudha Bhatnagar ,Jitendra Shreemali ,Dr.Sudha Bhatnagar
 Abstract :
Higher education in India has grown enormously, both, in terms of number of institutions and students. This growth has been particularly more rapid in this century compared to the previous fifty years since independence. This growth is also accompanied by an unprecedented growth in number of private institutions in higher education. Questions about the quality of various higher education institutions in India have cropped up and this study attempts to answer one of those questions: Are students undergoing higher education in the technical field of engineering satisfied with the degree programmes they are undergoing and its different aspects. Only final year students of the four year degree engineering programme were selected for this study as they have had the best exposure (among all students) to the entire programme. A standard tool of student feedback was selected for collecting data using convenience sampling and the data statistically analyzed for a level of significance of 5% (α = 0.05).Respondents were assured of confidentiality of their identity and that of their institution. The sample size was 41. The study used a rather modest criteria of majority of students agreeing or strongly agreeing on the characteristic/feature of the four year degree course. The study establishes that even with this modest standard majority of the students were not happy with (a) Instructor Enthusiasm during Degree Programme; (b) Group interaction and exchange of ideas/knowledge; and (c) Breadth of Degree Programme. A higher standard requiring that 75% of the students give a rating of ‘Agree’ or ‘Strongly Agree’ would have led to the research concluding that, on none of the characteristic feature of the questionnaire, did the degree programme meet set standards. This presents a rather bleak picture of the quality of technical education in question.
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 Name : IMPACT OF BONUS ANNOUNCEMENTS ON SHARE PRICE: EVIDENCE FROM BOMBAY STOCK EXCHANGE
 Author : Subhendu Kumar Pradhan ,Dr. R Kasilingam
 Abstract :
The proposed study attempts to assess the impact of bonus announcements on share price. For this purpose, secondary data has been collected from ten companies listed in S&P BSE 500 index. Event study has been used to calculate the abnormal returns and cumulative abnormal returns of the companies. Paired sample T-test has been employed to compare share prices before and after bonus announcements. Correlation between share price and S&P BSE 500 index has also been analysed to assess whether the share price has changed due to change in market index during the estimation period. The study has been conducted for the seven year period of 1st January 2005 to 31st December 2012 while the estimation window period is taken as 10 days before and after announcement of bonus issue. Results reveal that companies earn positive abnormal returns before bonus announcement and negative abnormal returns after bonus announcement in short period. Further results reveal that share price changes are irrelevant to market changes.
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 Name : The burgeoning field of edupreneurship: A Literature review
 Author : Vivek Tharaney ,Dr. Deepika Upadhyaya
 Abstract :
In post liberalised scenario of Indian economy, we have seen a lot of private entrants in the field of education, specially in higher education. The new term used for these types of entrepreneurs entering the field of education is Edupreneurs. These edupreneurs have transformed the education sector of this country. We see lot of opportunities and career options available to youth of today in banking , insurance, other service industries like IT , manufacturing, sales, fashion etc. Thanks to the boom of economy and liberalisation. Well developed education sector is an indicator of developed economy. These opportunities have been achieved to a significant extent due to contribution of government and its initiative and rest due to active contribution of private entrepreneurs in education sector.
This study focuses on reviewing studies done so far on entrepreneurship in general and this upcoming field of Edupreneurship in particular. A lot of researches have been done in the area of entrepreneurship. Most of the studies are related to need of entrepreneurship in education and challenges and problems faced by them. Few studies have tried to co relate skills and motives of entrepreneurs with success. Combining higher education with entrepreneurship has led to creation of an effective, efficient, flexible and creative learning environment in the institutes of higher learning, universities set up by these edupreneurs. Which is also contributing to employment generation and churning out true professionals for the industry.
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 Name : “Customer’s Trends towards Public and Private Sector Banks”
 Author : Mr. Aseem Mathur ,Dr. Jayant Sharma
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 Name : Dynamism of Revealed Comparative Advantage in Footwear Industry:A Comparison of BRICS Economies
 Author : Dr. Imran Saleema, Nasreen Khanb
 Abstract :
Revealed Comparative advantage is an imperative determinant of bilateral trade. In the context of footwear export this paper examines the dynamism of revealed comparative advantage in footwear of BRICS economies. The study empirically investigates to identify those countries which exhibit comparative advantage among BRICS economies using Balassa’s index (1965). The paper also employs the statistical technique to test the significant difference between the Revealed Comparative Advantage of BRICS economics by Analysis of Variance. The study covers the period from 2003 to 2013 utilizing the 2-digit HS code 64. The result of the study reveals that China and India both have the comparative advantage in footwear sector throughout the period of study in contrast to Russia and South Africa. The result also shows the most significant changes in the pattern of comparative revealed advantage of Brazil during the period of the study. The result further indicates the significance difference between the Revealed Comparative Advantage in footwear among BRICS economies. The study suggests that these international emerging economies need to follow the proactive strategies for that product in which country has the revealed comparative advantage. The government of these economies must ensure the implementation of technical and financial support to promote the export of comparative advantageous product to strengthen the economy.
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 Name : IMPACT OF SELF HELP GROUP IN BENEFITING THE LOW INCOME SEGMENT
 Author : Dr. N.S. Pandey ,M. MALARVIZHI
 Abstract :
The role of SHG in providing financial assistance is evaluated. This study is to analysis whether the lower segment group is enjoying the benefits of SHG. The data used for analysis purpose is primary in nature. Tool used for testing the hypothesis is Spearman’s correlation coefficients. It is concluded that the low income segment are enjoying the benefit of SHG
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 Name : A Comparative Study Of CSR Practices Of Employees Working In Public And Private Sector Organizations
 Author : Ankita Jain ,Prof. (Dr.) Rajeev Jain
 Abstract :
Corporate Social responsibility as a concept has become very important in business reporting. Corporate socially responsibility has drastically transformed corporate entities of the twenty-first century in the way they conduct their business practices and function in the social environment where they operate. Corporate social responsibility covers the broad areas of responsibilities corporations have to the societies within which they operate. Thus It is increasingly important that businesses of all sizes develop and improve their corporate social responsibility (CSR) programs.This research paper moves around a comparativestudyof CSR Practices of employees working in public and private sector Organisations.
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 Name : “An Empirical Analysis of Economic Indicators: An Indian Perspective”
 Author : Dr. Shuchi Singhal
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 Name : INFLUENCE OF CERTAIN ORGANISATIONAL DEMOGRAPHICS ON MARKETING MIX RELATED PRACTICES IN THE UNORGANISED SECTOR OF INDIAN DIAMOND INDUSTRY
 Author : Dr. Karunesh Saxena, Lovi Kothari
 Abstract :
Marketing practices, in diamond industries have been considered as a significant strategic weapon in the present cut-throat competitive business environment. Sound marketing strategy enables the business organizations to achieve their business objectives in better way. Indian diamond market is one of the top three diamond markets of the world, as such the marketing strategies prevailing here need to be examined. The present study attempts to find out the impact of certain organizational demographic characteristics on the prevailing marketing mix related practices in the unorganized sector of Indian diamond industry and presents an insight on the present status of the industry.
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 Name : FINANCIAL INCLUSION IN THE WORLD
 Author : S. RAJASWAMINATHAN
 Abstract :
Access to financial products is constrained by several factors which include lack of awareness about the financial products, high transaction costs and products which are inconvenient, inflexible, not customized and of low quality. The task of covering world population with banking services is gigantic. Financial inclusion is well recognized that there are supply side and demand side factors driving inclusive growth. Banks and other financial services players are largely expected to mitigate the supply side constraints that prevent poor and disadvantaged groups from gaining access to the financial system.
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 Name : Dynamics of H.R. in Management Education  
 Author : Dr. Uma M.H.
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 Name : Corparate snapshot-National & International
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 Name : Economic Update (Global & Indian)
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 Name : Stats Window
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