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Editorial Board A Refereed Monthly International Journal of Management
Prof. B. P. Sharma
(Editor in Chief)
Prof. Mahima Birla
(Group Editor)
Dr. Khushbu Agarwal
(Editor)
Ms. Asha Galundia
(Circulation Manager)

 Editorial Team

Dr. Devendra Shrimali
Dr. Dharmesh Motwani
Mr. Jinendra Vyas
 
                                              
August 2014

 Name : Editorial
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 Name : Customer relationship management as a tool to enhance customer loyalty: A study of selected retail stores.
 Author : Dr. Neha Chhhibber
 Abstract :
CRM is quite a new phenomenon in retailing industry. Nowadays retail stores have realized the importance of customer relationship management (CRM) and its potential to help them retain the existing customers. The purpose of this study was to determine the CRM practices through literature review, to what extent the retail stores under study have adopted CRM practices , loyalty level of customers of the respective retail stores and finally to determine the relationship between CRM practices adopted by the retail stores and loyalty of their customers. 100 questionnaires were filled for retail stores and 263 questionnaires from customers to determine the loyalty for the retail stores. Finally it could be concluded that Shortcomings do remain in each of the retail store with respect to the deployment of the CRM best practices though the degree of the same varies from retail store to retail store. The kirana stores are the most lagging as far as the deployment of CRM is concerned among all other types of retail store types.
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 Name : A Comparative Study on Investors of Ulip and Mutual Fund Products in Indore City
 Authorhor : Dr. Abhay Gupta , Anju Agrawal
 Abstract :
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 Name : Insurance : An Investment Opportunity & Tool for Risk Management ( A comparison between Individual assurance and Pension Plans of LIC)
 Author : Dr. Ruchi Jain
 Abstract :
In the past few years, in the urge of financial reforms and economic activities; the financial system ,financial concepts, needs, and methods of investment and Risk management have undergone a sea change across the financial and business world of the country . The Insurance industry which has become very vibrant in the last few years and No longer only a device for risk cover for the contingencies but emerged as an innovative tool of investment and risk management which is no exception now a days. Following and implementation of Risk management Policy Programme within a hand of investment opportunities; Insurance is proven to be the need of hour. Various plans of insurance confined to investment and for future income generation with special reference to pension plan is essential for overall development of risk management through insurance channel .This paper shows the changing scenario of investment towards the Individual assurance and Pension plans over the past five years and establish with the reference of amount received by LIC as premium. Analysis of this paper shows the shifting of traditional psychology of risk cover to the new investment pattern of pension plans and also for taking corrective actions in the context..
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 Name : Disclosure of Nutrition Information: A Content Analysis of Food Labels
 Author : Dr. Pavleen Kaur , Kiranjot Kaur
 Abstract :
Packaging and labelling are widely used now a days by manufacturers as a promotional tool. Nutritional qualities of food products are communicated through these important tools as it provides information to consumers at the point of purchase and affects their buying behavior. Products carrying nutritional information and claims are highly attracted to the consumers but at the same time complete information is not provided by marketers. So there is difficulty in proper evaluation of nutrition information. This paper attempts to content analyze the nutrition information provided by companies on the labels of food packages. The paper also endeavour's to examine the extent of claims used on the packages of foods products. The relationship of nutrition information and claims across food categories has been determined using chi-square statistics. The results reveal that nutrition information is disclosed through food labels on majority of packaged food products and more than half of the products contain claims on food labels.
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 Name : A Study on Bank Financing to MSME in Ahmadabad city
 Author : Dr. Sneha Shukla
 Abstract :
The MSME sector is an important pillar of Indian economy as it contributes greatly to growth of Indian economy with a vast network of around 30 million units, creating employment of about 70 million, manufacturing more than 6000 products, contributing about 45% to manufacturing output and about 40% of exports, directly and indirectly. This sector even assumes greater importance now as the country moves towards a faster and inclusive growth agenda. Moreover, it is the MSME sector which can help realize the target of proposed National Manufacturing Policy of raising the share of manufacturing sector in GDP from 16% at present to 25% by the end of 2022.
Yet, the sector is continually embattled with intractable issues like limited access to credit and institutional finance, technological obsolescence, limited market access, and skilled manpower shortage. For decades, Indian MSMEs operated in a relatively protected business environment but in a globalised business environment like today they would need sizeable investments to access new technologies, scale up operations and foray into new markets.
To understand the current scenario of MSME Financing by banks, the researcher carried out a study of 100 SMEs belonging to various industries like auto parts and components, machine tools, pharma and cosmetics etc. of Ahmedabad city. This paper then examines their experience regarding obtaining finance from bank in order to draw useful conclusion.
To sum up, the researcher would like to say that in spite of the problems, the MSME sector has grown by leaps and bounds. Micro, Small & Medium Enterprises constitute over 90% of total enterprises in most of the economies and are credited with generating the highest rates of employment growth and account for a major share of industrial production and exports. In India too, the MSMEs play a pivotal role in the overall industrial economy of the country.
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 Name : Causes of low utilization of Primary level of Healthcare services in North Gujarat
 Author : Dr. Bhupinder Chaudhary
 Abstract :
India is a country where more than two-third of the population can afford treatment in only Govt. hospitals due to many reasons. Since the last 10 years, Govt. has invested a huge capital in establishment and upgradation of Healthcare services, more so at the grass root or Primary level, to ensure two main factors, one is to fulfil the most important criteria of public health care delivery system (i.e. Affordability, accessibility and availability of care), second is to lower the burden on secondary and tertiary level of Healthcare delivery system. Inspite of the efforts, utilization of these facilities is quite low. The main reasons which could be responsible are low HR retention, lack of proper planning while allotting the resources, etc. This study can help to address some of the critical health issues which are preventable to a large extent. India has some of the health indicators poorer than Nepal and Srilanka. MMR (Maternal Mortality rate) is very high in few states. These problems can be reduced to a large extent by proper planning and mobilization of the existing resources. So, this paper is an attempt to have an in-depth view of some of these factors and possible alternatives to solve this problem.
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 Name : A Case Study on Prediction of Corporate Failure for Scooters India Ltd
 Author : Dr. Krishn Awatar Goyal , Ravinder Kumar
 Abstract :
Industrial sickness is a cause of long mismanagement, outdated technology, excess human resources, delay in payments, resource utilization & macro economical variables etc. Failure of industrial unit leads to frustration among investors, youths & affects foreign direct investment. Financial statements give valuable information about the business. Therefore early prediction is must for prevention of corporate failure. Early predication of Industrial sickness can be made by using financial ratios & Altman's Z score which may help in decision for revival & rehabilitation.
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 Name : India's Trade with China – A Step Forward
 Author : Prof Priyanka Gite1 , Kumar Navodit Manav
 Abstract :
Today India's relation with China Is considered as most priority one, not only for Asian countries but also for the whole world due to their rapid growth of economic, The developmental successes of the People's Republic of China (PRC) and India are reshaping the economic landscape of not only Asia but also the world, this is because these two Asian Giant are in power to affect not only economic sector but as also the world politics. India and China economies have demonstrated threats to the international market due to challenges they have posed to the global market, as China is leading in manufacturing sector popularly known as “factory of word manufacturing” on the other hand India is well known for its quality in service sector. Today China is the number one trading partner for India followed by USA and UAE on the other side India falls into each of the four major categories of countries that China wants to focus its diplomatic energies on, that is developing countries, neighbouring countries, rising powers and influential actors on the international stage. ''China realizes that its ties with India will be the key to ensuring stability in Asia. Given its chickened history, this relationship requires personal care at the highest level'' (www.atimes.com/atimes/China/HK14Ad01.html). Currently the relationship between the these two Asian superpower nation is mixed in nature as there in greater chance of cooperation in field of trade and commerce at the same time there is mistrust and mutual suspicion in field of political and geographical area as it has happen in the year 1962. Apart from mutual benefit from cooperation on each side still there are a lot of challenges in India-China relation as Aiyar (2006) suggests strongly, the task of strengthening Sino-Indian ties will require painstaking work, changing fixed mindsets and balancing a complex set of factors (www. atimes. com/ atimes/ China/ HK14Ad01.html).The beauty of international trade is that it enables every country to specialize in what it does best, export these specialties, and use the money to import what other do best. All countries end up specialising in what they do
Best, improving global productivity and reducing prices for everybody. In this light this paper tries to examine the past and current position of India's trade with China to know their affect on other developing nations.
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 Name : State and Institutional Support for Women Entrepreneurship Development: A study of Dharwad District in Karnataka State
 Author : Laxmi B. Parab , R. L. Hyderabad
 Abstract :
This paper examines the state and institutional support for women entrepreneurship development using a sample of 136 women entrepreneurs from Dharwad district of Karnataka by administering interview schedule. The study finds poor awareness level among sample women entrepreneurs on availability of various schemes. Only 85 per cent of women entrepreneurs having awareness have availed of the benefits of the programmes. The analysis also reveals that women entrepreneurs receiving institutional support and not receiving support have earned the same rate of profit. This indicates failure of institutions involved in developing women entrepreneurs and needs area specific and case specific approaches in furthering the women entrepreneurship. Institutions should also lay more emphasis in providing quality improvement through the adoption of latest technology and utilization of modern human resource management practices in imparting necessary training to sample women entrepreneurs.
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 Name : Effect of 2G Scam on Indian Telecom Companies
 Author : Richa Goel , Ruchi Gupta
 Abstract :
The prosperity of all countries depends on its economic activities on a sustained basis. This paper attempts to study, using technical analysis, the behavior of the stocks of the top ten companies in the telecom industry in India during pre-2G-scam and post-2G-sacm. It was found that the share prices of not only the companies involved in the 2G scam but also the share price of the companies which are not involved in the 2G scam also declined after 2G scam. Also the investors had lost their trust on the entire telecom industry because of the 2G scam.
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 Name : Z TV: Challenges For Growth
 Author : Dr. Sachin Mittal , Dr.Swaranjeet Arora , Dr. Manisha Singhai , Akanksha Shah
 Abstract :
The case discusses the issues faced and strategies adopted by a local business house involved in cable TV transmission. The case highlights the dilemma of a local business house in light of local environmental limiting factors and global challenges of advanced technology. The case is so structured as to enable students to understand the challenges faced by local business houses in the liberalized economic scenario. The case is designed to expose students to the insights of local business firms and their working. The name of the company and their officials has been disguised so as to avoid any conflicts.
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 Name : Progress of District Central Co-operative Banks in India: A Snapshot on Productivity
 Author : Dr. Vijay Singh Hooda
 Abstract :
In the prevailing competitive environment, it is well recognized that the success of co-operative banking institutions is highly dependent on the productive employment of available resources. Basically, there are two main resources of any financial institution viz. employees and buildings (offices). Here, it may truly be said that optimum use of available employees and infrastructure facilities leads to high efficiency and profitability. District Central Co-operative Banks (DCCBs) are very common institutions among co-operative credit institutions in India. Against this backdrop, productivity of District Central Co-operative Banks (DCCBs) is studied in this attempt. The study finds that employees of DCCBs have worked efficiently for increasing the productivity of their respective banks consistently. It is also observed that branch-wise productivity of the banks have been increased with good growth rate. But, employee-wise productivity has been increased with higher rate than that of branch wise productivity.”
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 Name : Role of Self Help Groups in Socio-Economic Empowerment of Women: A Review of Studies
 Author : CMA Dr. Meenu Maheshwari , Shobhna Goyal
 Abstract :
Poverty in India is widespread with the nation estimated to have one third of world's poor.
Microfinance has been proposed as a possible solution for the maximum outreach and alleviation of poverty in the rural poor especially the disadvantageous sections of the society namely women, small and marginal farmers, and landless farmers. In terms of financial exclusion India's world rank is 4th with 135 million people. In 1992 NABARD launched a scheme to organize poor people into a group of 10-20 persons and linking that group with the banks . The scheme was broadly a replica of Bangladesh Grameen Bank. Under this scheme poor, preferably the women are organized in SHGs with the help of Banks, NGOs, Panchayat members and banks financing these SHGs were made eligible for concessional refinance by NABARD. SHGs are believed to be the vehicle for women empowerment and poverty alleviation. What started as a pilot program has now become a movement for social Empowerment particularly for rural poor women. However the programme has not spread evenly throughout the nation but lot of research work has been attributed to the concept. This paper will make an attempt to explore the various aspects and impacts of Self Help Groups on socio-economic empowerment of women, studied under different researches.
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 Name : Efficiency of Commodity Markets: A Study of Indian Agricultural Commodities
 Author : Dr. Irfan ul haq , Dr K Chandrasekhara Rao
 Abstract :
This paper examines the efficiency in Indian agricultural commodity futures market which has grown phenomenally over last decade. We analysed the long run and short run relationships using cointegration and error correction models. The Results show market efficiency for each commodity in the long run and exhibit inefficiencies in short run.
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 Name : Goods and Services Tax:Indian Scenario
 Author :
 Abstract :
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 Name : Agriculture Credit:Need for Concern and Commitment
 Author :
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 Name : Child Rights in India - An Appraisal
 Author :
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