Pacific B usiness R eview I nternational

A Refereed Monthly International Journal of Management Indexed With THOMSON REUTERS(ESCI)
ISSN: 0974-438X
Imapct factor (SJIF): 6.56
Editorial Board

Prof. B. P. Sharma
(Editor in Chief)

Prof. Mahima Birla
(Additional Editor in Chief)

Dr. Khushbu Agarwal
(Editor)

Ms. Asha Galundia
(Circulation Manager)

Editorial Team

Dr. Devendra Shrimali

Dr. Dharmesh Motwani

Mr. Ramesh Modi

A Refereed Monthly International Journal of Management
November 2012
Name : Ethnicity Store Format: A Revolutionary Retail Move Towards Indian Legacy
Author : PROF. RAJNIKANT P. PATEL*, PRANETI SHAH**
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Name : Leader-Member Exchange and Organizational Citizenship Behavior: A Survey in Iran's Food Industry
Author : DR. ABBAS ALI RASTGAR*, NINA POUREBRAHIMI**, SEYED MEHDI MOUSAVI DAVOUDI***
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Name : FDI in Multi-Brand Retail: Issues and Implications on Indian Economy
Author : LINA M. FERNANDES*, RUKSANA BANU. A.**, SIMI SIMON***
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Name : An Overview of Sickness in Micro, Small & Medium Enterprises in India
Author : DR. K.A. GOYAL*, DR. NITIN GUPTA**, NEETA GUPTA***
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Name : Building Technological Capability through Innovations in Telecom Sector
Author : RANJU KATOCH*, PROF. (DR.) VERSHA MEHTA**
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Name : Household's Perception Towards Source of Information on Insurance and its Benefits: An Emerical Study
Author : Dr. Dheeraj Jain, Ms.Bhagyashree Munot
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Name : Relationship Between Stock Market and Foreign Exchange Market in India: An Empirical Study
Author : DEEPTI GULATI*, MONIKA KAKHANI**
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Name : Marketer's Miracle Tool: Pester Power
Author : MS. DEVAL GODHANI*, MR. DIVYESH KHANT**, MR. ASHWIN JADEJA***
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Name : Impact of Television Advertisements on Children: An Empirical Study with Reference to Chocolate Brands
Author : DR. RAJU M. RATHOD*, BHAVNA J. PARMAR**
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Name : A Study of Stock Market Crash in India using Trend Indicators
Author : NEHA LAKHOTIA*, DR YAMINI KARMARKAR**, VARUN SARDA***
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Name : Public Healthcare Delivery System: Contemporary HR Policies and Success
Author : DR. ASHWIN G. MODI*, DR. BHUPINDER CHAUDHARY**
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Name : A Study on Customers' Perception on Services Provided by Banks in the City of Ahmedabad
Author : ISMAIL A. BOOTWALA*, DR. ANJALI GOKHRU**
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Name : Economy At A Glance
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Name : Editorial
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